Getting a website becomes very easy as the day goes by. As easy as it becomes, your website might or will not function properly if you don’t have an idea about your business or what the site requires.
In this modern-day of advanced digital marketing, your business needs a strong online presence to scale through to the top, getting it right can make a huge difference. There are necessary things or factors to consider before starting a website by yourself or from any website design company. These factors will take you a long way if strictly adhered to them.
They make a website very easy to navigate, user friendly, and effective, hence make a huge difference in the overall user experience.
Today, I’ll walk you through the necessary things you need to consider before getting a website to avoid problems in the nearest future.
KNOW YOUR AIM
Get a good reason why you want to get a website i.e. what your website is all about, for example, is it just to create business awareness? is it to sell your products or services online? or to show your creative work?. Having a clear focus helps you as well as your prospective users/visitors.
Take a tour around the net, check out another site that deals with your kind of brand. Identify the eye-catching ones and take notes on what makes their site so special that works for them.
IDENTIFY YOUR MARKET
Having a target market makes you consider using a very good theme, design, content, security, and search engine optimization for your website.
GOOD DOMAIN NAME
Choose a domain name that incorporates the kind of brand you are into. Should be short, easy to remember for your visitors, and also reflect the nature of the site.
CHOOSE A RELIABLE WEB HOSTING PLATFORM
There is a lot of free websites creating a platform such as bloggers.com which are no longer valid for professional website services. If you are creating a website for your business you should consider a reliable web hosting platform such as GoDaddy, HostGator, Bluehost to mention a few.
DESIGN AND LAYOUT
Having done good research on other sites with a similar brand you should already have an insight into how your design should look like. Try creating a sketch to see your ideas on a page or choose a good design and layout plugin when using WordPress in developing your site.
GET RELIABLE CONTENT ON YOUR PAGES
To get your visitors excited about your work and keep them visiting over and over again you need good and reliable content on your pages. Don’t be bothered about the number of pages to be created. Just keep your content relevant and concise to hold your visitor’s attention.
SEARCH ENGINE OPTIMIZATION ( SEO )
This plays a big role in driving traffic ( visitors ) to your site by tagging keywords or search terms that your visitors may likely type into google. You need to provide the search engine with a detailed explanation of what those visitors would find when they visit. Google Adwords is a great tool for searching keywords in your business area.
It is a great tool that lets you know what is working well and what is not and also things that can be changed. It shows things like what your visitors do when they visit, where most visitors are coming from and how long they are spending on the site which allows you to know the marketing strategy that works for you.
Considering the increasing numbers of spammers every day around the world you should protect your site before launching it and make sure you scan every day. When getting a business website, you need to secure the connection and use an SSL service. Various hosting companies offer this service.
When getting a website for your business one of the factors to be considered is called bandwidth: which is the amount of data your website can transfer to its visitors in a given amount of time. High bandwidth will deliver content to your visitors during peak traffic times and allow your website to have more dynamic features and content that can be more exciting or appealing to your end-users. High bandwidth is directly proportional to high visitors.
CONTENT MANAGEMENT SYSTEM
You should consider a content management system that is computer software for creating and modifying digital content. One of the key functions of CMS is WEB CONTENT MANAGEMENT ( WCM ). WCM is the creating of websites that include text, and embed graphics, photos, audio, video, maps, and program code that display content and interact with the user. They contain unique designs, not expensive, and keeping your site up to date examples are WordPress, Drupal, Joomla, MODX, and others.
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