Are you struggling to take your business to the next level? Are you finding it difficult to reach your target audience and increase your sales? Look no further than Netwalkers, the leading digital marketing company in Lagos, Abuja, and Benin City.
At Netwalkers, we understand that every business is unique, and there is no one-size-fits-all solution to digital marketing. That’s why we offer tailor-made digital marketing services to suit your specific business needs.
Our team of experts comprises of seasoned professionals in various digital marketing fields such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. We have the knowledge and expertise to help you achieve your digital marketing goals and grow your business.
SEO is one of our core areas of expertise, and we understand the importance of ranking high on search engine result pages (SERPs). Our team of SEO experts employs proven strategies to improve your website’s visibility and rank higher on search engines, ultimately driving more traffic to your website and increasing your chances of generating leads and sales.
Social media marketing is another area where we excel, and we know the importance of using social media to engage with your audience, build brand awareness, and drive sales. Our social media marketing strategies are designed to increase your followers, engagement, and ultimately, conversions.
We also offer email marketing services, where we help you build an email list, craft engaging email content, and automate your email campaigns to reach your subscribers at the right time with the right message.
In addition, we offer content marketing services where we create high-quality, engaging, and informative content to attract, engage, and convert your target audience.
If you’re looking to generate leads and drive sales, we also offer pay-per-click advertising services. We create and manage your PPC campaigns, ensuring that you get the best ROI for your advertising spend.
In conclusion, if you’re looking for a digital marketing company in Lagos, Abuja, and Benin City that can help you take your business to the next level, look no further than Netwalkers. Contact us today to schedule a consultation, and let us help you achieve your digital marketing goals.
Electronic medical record (EMR) Software For Small Clinics in Nigeria: An Overview of CliniquePlus EMR Software
In healthcare practices today, electronic medical records (EMRs) are a very essential tool. This is no different in Nigeria, where healthcare providers are turning to EMR software to improve patient care, streamline operations, and increase efficiency.
One of the EMR software options available to small clinics in Nigeria is CliniquePlus EMR Software. In this blog post, we will provide an overview of this software and its features, as well as its potential benefits for small clinics in Nigeria.
What is CliniquePlus EMR Software?
CliniquePlus EMR Software is a web-based electronic medical records software that is designed to cater to the needs of small clinics. The software offers a variety of features that help clinics manage patient records, appointment scheduling, billing, and inventory management, among other functions.
CliniquePlus EMR Software is designed to be easy to use and requires minimal training, making it an ideal choice for small clinics with limited resources. The software is also customizable, allowing clinics to tailor it to their specific needs and requirements.
Features of CliniquePlus EMR Software
CliniquePlus EMR Software offers a variety of features that help clinics manage their operations more efficiently. Some of the key features of the software include:
- Electronic Medical Records Management: CliniquePlus EMR Software allows clinics to manage patient records electronically, including patient demographics, medical history, and medications.
- Appointment Scheduling: The software includes an appointment scheduling module that allows clinics to schedule appointments and manage their appointment calendars.
- Billing and Invoicing: CliniquePlus EMR Software includes a billing and invoicing module that allows clinics to generate invoices, manage payments, and track outstanding balances.
- Inventory Management: The software also includes an inventory management module that allows clinics to manage their medical inventory and supplies.
- Reporting and Analytics: CliniquePlus EMR Software includes a variety of reporting and analytics tools that allow clinics to track and analyze their operations.
Benefits of CliniquePlus EMR Software for Small Clinics in Nigeria
There are several potential benefits of using CliniquePlus EMR Software for small clinics in Nigeria, including:
- Improved Patient Care: The software allows clinics to manage patient records more efficiently, ensuring that patient information is accurate and up-to-date. This can help improve patient care and outcomes.
- Increased Efficiency: CliniquePlus EMR Software can help small clinics streamline their operations, reducing administrative burden and increasing efficiency.
- Cost Savings: By reducing administrative burden and increasing efficiency, CliniquePlus EMR Software can help small clinics save money in the long run.
- Compliance: The software is designed to be compliant with local regulations and standards, ensuring that clinics are operating in accordance with legal requirements.
- Improved Communication: CliniquePlus EMR Software can help improve communication between healthcare providers and patients, as well as between healthcare providers.
CliniquePlus EMR Software is a web-based electronic medical records software that is designed to cater to the needs of small clinics in Nigeria. The software offers a variety of features that can help clinics manage their operations more efficiently, including electronic medical records management, appointment scheduling, billing and invoicing, inventory management, and reporting and analytics.
By using CliniquePlus EMR Software, small clinics in Nigeria can potentially benefit from improved patient care, increased efficiency, cost savings, compliance with regulations and standards, and improved communication.
To request a Free Demo, click the link below:
What makes a good website?
Going online to search for solutions to problems has made Websites part of businesses. They are a means to reach out to a wider audience around the clock on the net. Setting up a proper website is important in getting an edge over competitors. A good website generates income for the business but a poor website will lead to loss. What makes up a good website?
1. Site speed
most persons surfing the net for solutions are in a hurry. They want quick responses. There are alternate options available to them. When a site is slow, users will lose patience and opt-out. The faster the page the more conversions a brand gets. Google uses site speed also in ranking websites .slower sites have lesser user experience and lead to less visibility on search engines. Its load speed and website responsiveness increase customer loyalty.
websites are accessed from different types of browsers (chrome, Mozilla firefox, opera mini, etc.), and different devices of different screen size the site needs to appear properly. Users should not find the page difficult to read or wrongly aligned on different browsers or devices. When a site is user-friendly the bounce rate on the site is low because users are comfortable using the site. The fonts, size, and display must be optimized to allow for both desktop and mobile views. this is important in a modern Website.
online users are exposed to quality website designs. From product photos to page designs and even site arrangement. When a site is poorly designed the site looks tacky and unprofessional. A poorly designed site does not inspire confidence in the brand. Potential clients will have second thoughts about the products. A good design inspires trust. It also attracts users to other information on the site. The choice of color, choice of pictures, and the site arrangement are key parts of a design to note when designing a modern Website.
4. Search engine optimized
optimizing a site for any website is key to the visibility of the site. Keywords related to what the site offers should be used in this process. Users who search for particular information and a site pops up will want to click on the site to see what it offers. If the information offered on the sites does not relate to his search he opts out and that counts as a bad experience. Search engines note this and use it for ranking sites. When keywords used do not match the site’s products they rank very low on search engines and will not be seen by browsers.
sites where personal or financial information is needed need to be very secure. Users will be weary if their personal information falls into the hands of hackers or cyber thieves. Site owners could lose more than just clients to cyber attacks. Keep software and plug-in up to date, add HTTPS and an SSL certificate, use secure host sites, change CMS settings, backup website apply for a web firewall. DNS should be from trusted providers. Routine security checks should be carried out to check for breaches.
6. User experience
navigational keys, links or URLs should be easy to use. When navigational keys are too small or difficult to find, users become frustrated and lose interest. The keys should be bold enough and easily seen, yet not obstructive. Links should be placed strategically to allow easy access to them.
Doing all these is not always easy. That is why websites designed by professionals will always stand out. NETWALKERS NG provides the best website design services as well as guidance. NETWALKERS NG has designed top websites for brands across all sectors that have become revenue sources for these brands. Reviews on user experiences are 100 percent positive and the sites are secure. Click the link below and see the best offers for you:
Starting a business usually requires capital and investments but business owners struggle with the promotion and growth of their business to make a profit. Here we are, to profer simple and easy ways to grow businesses online. Firstly you should know that the online media channel is where you possibly get your customers. Studies have shown that 85% of businesses tend to grow their audience through this means. Achieving such a goal in your business is quite easy when you follow the measures below.
Having a business page or account
Of course, creating a business page for your products or services is good, but doesn’t stop there. In fact, it’s just 1% of the effort in business growth. Learning how to manage the page and using digital tools to draw customers to your page is the most valued effort. This could be achieved in ways such as having good content for your product sales, branding, and quality videography of your services or products. This would yield so many views and clicks on your page by individuals. Emphasis should be more on quality content for your product or service. Most businesses have thrived with this strategy. Building content for your business shouldn’t come off as a copy of other businesses. Develop and find content that is unique for your brand. For instance, if your business is concerned with the distribution of electronic and tech gadgets. You as a business owner should come up with content that is tech-friendly. Give quality content that drives your audience and keeps them glued to your page. Remember, many are your competitions, so then feed your audience with quality content and branding.
Get a Landing Page for your Business (Create a Business Website.
This is where most businesses claim they lack funds to create a website. A business website is more like an online warehouse for your products or services. Do you have a business page or account, Yes superb!. You have also successfully engaged your audience with good content they love. The next thought should be, where will my audience get to know more about my business?. Business owners should know that not all crooks and crannies know about their business page. They could decide to google or try to check out if there is an online store for a product or service. Here, your business website pops up for them to go through, and yes they found you, not on your page or business account but your website. It’s quite a shock to most business owners when they see a big brand and think, they woke up one morning to be where they are. Studies have shown that businesses tend to grow and thrive online more. For instance, Jumia Nigeria is a big online store and how did they get to achieve such a height. They looked into most opportunities business owners usually throw off, which is websites, and tapped into it. Here today, Jumia doesn’t have a physical store but sells more than most vendors. Websites are a must-have for every business website give your client a certain level of trust in your products or services. We also recommend developing good websites that are customer friendly. Websites that are workable and easy to navigate through them. This makes it easier for users to get familiar with your services or products.
Tapping into Digital Marketing tools
Marketing a business constitutes the body of business growth. Using digital tools for it makes it easier and less stressful. What’s more? It increases the level at which your audience can easily find your business online and breaches the gap between your business and your audience. Digital marketing tools which will benefit your business such as running ads for your business, good and quality videography that shows what your business is all about in a video. Video contents are of great value to business growth because your audience gets your products or services to the visibility of your audience. Of course, that’s exactly what your audience needs to believe or trust your business. Your business shouldn’t be left only on images or photo galleries. Netwalkers videography and video editing unit are at your beck and call to give your business the quality video contents it needs to build your business. This offer is available under Netwalkers Digital marketing services
Finding the right space for your business online.
This is usually the common mistake most businesses tend to make. They want to carry their business to all digital platforms. Which of course is a good one, but that same energy is channeled to a particular platform where the right consumers for your products or services are would yield a better result. You have to make sure that business appears and appeals in the presence of individuals who require such services. This of course makes it a lot easier for Users in that space or channel to reach out to your business. Identifying the right space for your business online is one of the smart ways to position your business for easy location.
Use Search Engine Optimization to position your business Website.
It is one thing to create a website and also another to make the website SEO friendly. This would enable Google or any browser to always position your business website at the top of Google search. SEO rates your website and draws traffic to it. It increases the chance of more visits to your business website. Trust our team of developers at NetwalkersNG to give you genuine and quality business websites that are SEO friendly. Our websites services are run by experienced software engineers and web designers who are professionals in Tech. Remember, your business website is where your audience will find your business online, and you have to make the best out of it.
Creating an Email Marketing List to keep your audience Handy.
Virtually many that make use of digital channels have a personal registered Email. It is then left for businesses to keep these audiences Handy with weekly or monthly email content to drive their interest in your business. This builds a certain familiarity with you and your audience. Email contents can come off in a way such as monthly or festive wishes to your audience, anniversary promo or thank you emails for your customers. This builds and serves as awareness and appreciation. It also brings your business to a customer’s mind and keeps your business to them. In other words, email marketing surely builds and waters your business for possible growth. Such services can be monitored and handled under our Digital marketing services at NetwalkersNG.
In summary, your business would surely get a boost if the above measures are strategically carried out. Here at NetwalkersNG with our team of software and digital marketing experts within and outside Benin City in Edo state. We are certainly in to help your business to grow digitally and also get your products at the top amongst many competitions. Scared of the finances involved? worry less because the business of your dreams would definitely get a turnaround. Are you a new business owner finding it hard how to grow your business and make more profit?. Hurry now and book our team of digital marketing experts to give your business a boost and to meet your business goals as well.
Websites are truly one of the most valuable business assets which are peculiar to business promotion. Most websites don’t seem beneficial or profitable to their owners. This is caused by the problem of poor website development or design, unclear information on a website. For businesses to harness the potential of their websites and to grow profit there are determined to engage in giving out detailed information about their business goals and objectives. This surely would drive the interest of prospects to engage on your website. In other words, this action keeps your business at a visible reach to consumers. Websites drive many benefits to business which come in form of many features such as;
Websites serve as the image of a business online.
The digital representation of business truly takes on its websites. That is to say, websites give a whole lot of information on the business products or services even when a customer cant see them. This presents your products or services to a prospect without your presence. It takes the form of bringing your business right before the presence of a wider audience. This, therefore, guarantees the chance of increasing your business visibility online.
Guarantees a level of authenticity of a Business.
Prospects/Consumers tend to weigh the originality of a particular business through a website. It promotes their confidence in a product or service. In the same vein gets your prospects to trust your brand and always stuck to your business.
Websites sell your business as a Brand.
Your business stands a chance to be recognized as a brand when it has a website. Using your website to present your goals, mission, and vision keeps your business as one with a well-detailed and achievable market.
Websites increase the profitability of a business.
For instance, when customers are driven by the interest of a product or service, in order to get more information on services or products, visit a website to know much more about the business and this turns out to fetch the business customers. Which inline increases sales and profits of a business
It gets your business ranked through SEO(Search Engine Optimization).
Websites put your business on top google charts or ranks and increase its visibility to a wide number of audiences, this keeps your business at the top amongst your competitors and then makes it an authority in the field of business you operate. This brings about opportunities for customer growth.
Keep your customers informed of new or updated developments in your business.
Websites are an avenue for enlightening and presenting up-to-date pieces of information about activities of a business, such as when goods are restocked or out of stock. This gets your customer to monitor or track information about a product or service that a business provides. This promotes a level of familiarity with a customer and a business.
Reviews by business owners and large-scale markets have shown that having a business website grows the ROI of most businesses to 90%. This is due to the level and quality of business websites that brands utilize to reach out to large audiences. Websites are crucial to business growth. The reason lies in the fact that it puts out your business to as many as who use digital devices, at just a search on the digital channel. It gives prospects the opportunity to get across your business through SEOs. This leverages a business owner the stress of marketing their business through manual means of business promotion by talking to a prospect. Aiding businesses to meet a large number of prospects with little or no stress at all.
NetwalkersNG is a software company located in Benin city, Edo State. We engage in the development of strong websites to grow business presence online. A profitable and strong website takes your business to a level of recognition by a wide range of audiences. It is indeed just what your business needs to be a leader amongst your competitors. Emphasis on quality and well-developed website counts in every business marketing, it drives customers and presents your business as a brand. Your business would want to make a website that is profitable, of course, this can be achieved when trusted in the hands of web development experts. Get a profitable Business website and grow a massive audience space for your business. Know more about our marketing services by visiting our website @netwalkers.com.ng.
Training is a valuable method to keep employees engaged, inspired, and informed, and keep your business ahead of the curve. Training gives brands the opportunity to expand the knowledge base of all employees, but many employers find development opportunities expensive. Employees attending training sessions also miss out on work time which may delay the completion of projects. However, despite these potential drawbacks, training and development provide both the individual and organizations as a whole with benefits that make the cost and time a worthwhile investment. The return on investment from training and development of employees is really a no-brainer.
Why is employee training important?
- Improved employee performance – the employee who receives the necessary training is more able to perform in their job. The training will give the employee a greater understanding of their responsibilities within their role, and in turn, build their confidence. This confidence will enhance their overall performance and this can only benefit the company. Employees who are competent and on top of changing industry standards help your company hold a position as a leader and strong competitor within the industry.
- Addressing weaknesses – Most employees will have some weaknesses in their workplace skills. A training program allows you to strengthen those skills that each employee needs to improve. A development program brings all employees to a higher level so they all have similar skills and knowledge. This helps reduce any weak links within the company who rely heavily on others to complete basic work tasks. Providing the necessary training creates an overall knowledgeable staff with employees who can take over for one another as needed, work on teams or work independently without constant help and supervision from others.
- Consistency – A robust training and development program ensures that employees have consistent experience and background knowledge. The consistency is particularly relevant for the company’s basic policies and procedures. All employees need to be aware of the expectations and procedures within the company. Increased efficiencies in processes result in financial gain for the company.
- Increased productivity and adherence to quality standards – Productivity usually increases when a company implements training courses. Increased efficiency in processes will ensure project success which in turn will improve the company turnover and potential market share.
- Increased innovation in new strategies and products – Ongoing training and upskilling of the workforce can encourage creativity. New ideas can be formed as a direct result of training and development.
- Reduced employee turnover – staff are more likely to feel valued if they are invested in and therefore, less likely to change employers. Training and development are seen as an additional company benefit. Recruitment costs, therefore, go down due to staff retention.
- Enhances company reputation and profile – Having a strong and successful training strategy helps to develop your employer brand and make your company a prime consideration for graduates and mid-career changes. Training also makes a company more attractive to potential new recruits who seek to improve their skills and the opportunities associated with those new skills.
Training can be of any kind relevant to the work or responsibilities of the individual and can be delivered by any appropriate method. For example, it could include:
- On-the-job learning
- Mentoring schemes
- In-house training
- Individual study
The importance of training your employees – both new and experienced – really cannot be overemphasized.
Netwalkers NG is an Ikorodu – Lagos-based software and digital marketing agency. We help Nigerian small and medium scale businesses with intelligent ICT solutions to grow their business without putting holes in their pocket.
We have specialized in-house and online training in areas of marketing, healthcare, hospitality. Do reach Us on +2347013178793 or shoot Us a mail at firstname.lastname@example.org to discuss how to grow or automate your business
The Best EMR Software
Want to jump straight to the answer? The best emr software is ClinicPlus. Read on to find out why.
No matter the size of your hospital/clinic, operating with paperwork can be crazy without electronic medical records (EMR) software, let take, for instance, you have to consult more than 10 patients in a day using paperwork, that can lead to lots of headache and pain for you especially when you spent an hour looking for patient records.
So in this post, I will be showing you the best and most affordable electronic medical record (EMR) software in Nigeria and abroad on why you need EMR software, the advantage of EMR software, and its features. If you know anything about EMR Software, you want to watch this video.
But, why do you need to care for the best electronic medical record software?
Having digital, searchable, and regularly accessible information about each patient can helps medical professionals make the best healthcare decisions for their patients in the shortest amount of time possible.
Protecting this sensitive data is important too, and the best EMR systems keep data safe while making it easily accessible to the people who need it. Proper documentation leads to a more efficient billing system and reduced time spent on paperwork as well.
Here is our collection of the best EMR software currently on the market, as we aim to help you find the right software to manage your hospital/clinic.
The 6 best EMR Software are:
CliniquePlus is a modern & robust Electronic Medical Record Software for any kind of Clinic or Hospital. It manages & automates your clinical and administrative processes in just a click. Whether you need basic or advanced features in your EMR, ClinicPlus got you covered. It is versatile enough to fit the needs of your hospital, no matter your hospital size. See the demo and how to get started below.
- Detailed scheduling interface
- Versatile EMR for multiple sizes of practices
- Plenty of customizable features
- Excellent prescription tracking capability
- Very competitive pricing
- Highly customizable EMR system
- Front Office Management
- OPD/IPD Management
- Requires some time to learn to use it efficiently
Just like ClinicPlus, whether you need basic or advanced features in your EMR, AdvancedMD got you covered.
The primary dashboard available through AdvancedMD does require some work to learn to use well, but once you figure this system out, you’ll be able to do some impressive things to help your hospital/clinic operate more efficiently.
- Detailed scheduling interface
- Versatile EMR for multiple sizes of practices
- Plenty of customizable features
- Excellent prescription tracking capability
- Requires some time to learn to use it efficiently
- Price is a little higher than some other
This a web-based electronic medical record(EMR) software for small and average-sized hospitals/clinics with an easy-to-use EMR system,
If you don’t have the time or personnel required to do a deep drill down into a complex piece of software. The AthenaHealth EMR fits this need. It’s fully web-based, so it will work for the practice where personnel uses a variety of types of input devices.
- Web-based EMR software compatible with various kinds of devices
- Good customer service
- Extremely easy to learn to use
- Scheduling features are easy to sort and customize
- Not recommended for large-sized hospital/clinic
- Because it’s web-based, your data may not be secured
The CareCloud is also a web-based electronic medical records software that gives you the ability to determine how the patient flows through your hospital/clinic. This helps spot potential issues, making your processes more efficient in the process.
The interface is highly adaptable too. That’s perfect for the ever-changing world of laws and regulations.
- Strong at tracking patient flow
- Very competitive pricing
- The up-to-date interface is easy to use
- Regularly tweaked to match new healthcare regulations
- Not recommended for large-sized hospital/clinic
Greenway Health Intergy
Greenway Health’s Intergy EMR software is a highly customizable system. which makes it perfect for large medical practices that handle a range of cases and patients.
It may take you a while to figure out all of the different aspects of the software, but it’s definitely worth the time spent.
- Highly customizable EMR system
- Nice collection of shortcuts to streamline work
- Outstanding customer service and training options
- Reasonable pricing tiers
- It Will take some time to learn all of the custom options
NextGen is recommended for average and smaller-sized hospitals/clinics.
NextGen EMR software is extremely easy to use, you don’t need a tech staff for training and other services, the NextGen customer service and training capabilities are very active.
NextGen EMR is also very customizable. You’ll be able to customize their service to your hospital/clinic’s exact needs and specifications.
- The system is easy to start using
- Offers multiple customization options
- Excellent customer service and training
- Offers low priced tiers
- Not powerful enough for large practices
How to Choose The Best EMR System For Your Hospital/Clinic
Finding the best electronic medical records (EMR) software for your hospital/clinic becomes easier when you focus on the specific needs of your practice. Try to figure out the areas of your hospital that need the most help, and focus on an EMR system that shines in those areas.
Here are 10 of the measures we estimated when creating our list of the best EMR systems.
The biggest part of managing a patient’s care is maintaining a regular schedule of appointments. With some EMR systems, you can set up an automatic reminder system that alerts the patient about upcoming appointments. The EMR system could send a text message, make an automated call, or send an email to the patient, depending on the patient’s preference.
Automatic reminders will save time for the staff at the hospital/clinic, freeing them up for other tasks. These reminders also reduce the number of appointments that patients forget about and miss, which makes your hospital more productive.
In some of the powerful EMR systems like Cliniqueplus, you will have the option of sending patient prescription drug orders electronically to the pharmacy, using an e-prescription system.
Sending prescriptions electronically is secure and effective, ensuring that the order for controlled substances travels only to the patient’s pharmacy of choice, reducing the chance of the patient losing a handwritten prescription.
With an e-prescription, you can also reduce the chance of an error at the pharmacy because of unreadable handwriting on the part of a doctor.
In most of the EMR software listed about like AdvancedMD & CliniquesPlus, there is an option for document scanning, you will be able to match whatever needs your billing system requires for supporting documentation for cases.
Preferably submitting these documents via fax, printout, or email, you can also digitize them and add them to the patient’s record.
If your EMR system can integrate with multiple systems already in use at your practice, this streamlines record keeping.
This feature is especially important for meshing the EMR system with the billing system you have in place, for example. Whether your practice sends its billing information to an outside service or does billing in-house, having integration between the EMR system and the billing system saves quite a bit of time and reduces coding errors.
Should your practice have an affiliation with a larger network, such as a hospital, integrating your EMR with the hospital’s system simplifies the patient care process. The EMR vendor can help you figure out how its system may be able to integrate with other systems you already have in place.
Every medical practice has hundreds, if not thousands, of mundane tasks to perform daily. Whether you’re awaiting results from tests sent to an off-site lab or you need reminders to check with other colleagues about a patient’s status, certain EMR software makes this process far easier than others.
With timestamp deadlines attached to the various reminders, a doctor can be certain to have all of the required tasks finished regarding a certain patient’s case before it’s time for the patient’s appointment. With the tasks finished ahead of time, the doctor will not waste time searching for information or making calls while the patient sits idle in the consultation room.
Tracking Patient Progress
Something that you may not think about when comparing EMR software is the way they can track patients flow.
For example, you don’t want patients occupying a consultation room waiting for a certain doctor, when that doctor cannot see the patient for at least 45 minutes, leaving other patients stuck in the consultation room, rather than being in a consultation room, receiving treatment from other doctors.
Summary: Finding the Best EMR Software
You might find some vendors use the terms EMR and EHR (electronic health records) interchangeably, they technically have a few differences that you should understand.
Both EMR and EHR are digital records of patient health records. An EMR is best explained as a digital version of a patient’s chart. By variation, an EHR contains the patient’s records from multiple doctors and gives more insight into a patient’s health. You can read more about the comparison here.
The EMR software simplifies the ability of the hospital/clinic to care for the patient, helping to send out reminders to the patient for upcoming tests or health screenings. Finding just the right EMR system will produce significant benefits for patients and for those working in your hospital, making the process of caring for patients more smooth and more successful in the long run.
The entire healthcare system is has moved digital and towards the adoption of telemedicine services and innovative tools that simplify, speed up, and personalize the doctor-patient relationship. In the case of optimizing the doctor-patient relationship, online medical consultation is part of which it has become essential and easy to manage and consult patients online.
In this whole affair, how can doctors protect their profession and in the same way make their contribution to health using digital tools?
What is meant by online consultation?
The online medical consultation is nothing more than the health service booked and provided through the internet usually included in most EMR software like CliniquePlus. This service, in practice, allows the doctor to carry out remote visits, provide opinions, do prevention and remotely manage adherence to therapies, with the advantage of simplifying the relationship with the patient.
For example, it allows you to constantly monitor the vital parameters of the most fragile problems or provide a specialist opinion to patients from all regions in a short time, with the ability to also view files and reports in complete safety and, what should not be underestimated, solves the problems of overcrowding in clinics.
The online consultation does not intend to replace the traditional face-to-face visit but rather represents the ideal solution in all those situations in which an in-person meeting with the patient is superfluous. Find out more about the benefits of CliniquePlus EMR software.
Why do patients request an online medical consultation?
For some years now, many people have experienced more independent management of their health, entrusting billions of searches to the internet. In this way, finding the best doctor to contact to solve your problems, or ask for clarification about some symptoms, pathologies, and treatments has never been easier.
Getting an online medical consultation is not only simple but also quick and saves time and resources.
It is therefore increasingly necessary for patients to find a concrete, and above all scientifically validated, answer to their doubts on the internet. This is why the doctor must be present online with a personal website or social pages to increase their online visibility. Better still if you write and share health tips of common interest to become a reference in online searches through a blog post and social networks.
The problem, however, is that how users request online consultations is often totally out of control. They use the information made available by the doctor to be found online(email address, private numbers, social networks, etc.) to send messages, photographs, and requests of all kinds, at any time and without an appointment.
It goes without saying that to pay the outcomes is the professionalism of the doctor and the same health service that turns into an informal conversation, made even more complex by the fact of having to manage the sensitive data shared online in a careful way and compliance with the privacy legislation.
How to Provide Online medical consultation
Digital health platforms are a real help for clinicians in the management of online medical consultations.
This is because, on the one hand, they satisfy the patient’s need to have increasingly personalized access to health, and on the other hand they enable the registered doctor to use some innovative tools designed to facilitate communication with the patient, in full compliance with the rules on the protection of health data.
For example, the doctor who signs up on the CliniquePlus EMR platform can provide a medical consultation in several ways, using telemedicine services (against an economic recognition) such as:
- Video Visit, medical advice is guaranteed simply and reliably through an audio/video connection, which allows you to see and interact with the patient in real-time. The user can book a video visit or the doctor can make an appointment with his patient, and through a pc / smartphone/tablet you can connect at the established time, in a virtual room. The video visit is the ideal solution to provide a specialist opinion quickly, without exchanging personal contacts and without installing any software, or for a control that does not require physical presence;
- Teleconsultation: is the medical consultation via chat that can be purchased by the user, which allows the doctor to interact with the patient privately and without time limits. The doctor can contribute to the diagnostic and therapeutic process based not only on the clinical history told in the messages but also by receiving online files such as documents, reports, analysis results, and images. It is particularly useful for providing a second opinion to patients who need it, or for providing an ultra-specialist opinion in a short time.
Online medical consultation, the alternative to the office visit
Telemedicine solutions have been considered valid support to medical activity during the Covid-19 emergency. A recent survey conducted by the study center of the trade union and the Digital Innovation in Health Observatory showed that 95% of General Practitioners respondents (740 GPs) see telemedicine resources as the answer to managing health and chronic conditions in post-Covid scenarios.
In particular, 88% of medical specialists declared that they are interested in using teleconsultation as an innovative alternative to the traditional visit.
Social Media Marketer has become more relevant for business success, with internet usage increasing daily, your company’s social media profiles positively or negatively influence the purchasing decisions of your potential customers online and sometimes offline.
Those who search for products and services online evaluate the credibility of your business also based on the contents that are published on Facebook, Instagram, Linked In, and other social networks. Outdated and low-quality posts are synonymous with poor reliability; On the other hand, valuable graphic and textual content ensures a better perception of the brand.
Targeted and strategic use of social media, therefore, becomes essential for any type of business, which through these channels can be dependable, stand out with a tone of voice authoritative, and reach new potential customers. This is why the figure of social media marketing is increasingly in demand in recent years. How does this professional in the digital world work and what added value can he bring to your company?
Let’s find out together in this guide.
THE SOCIAL MEDIA MARKETER: WHAT ARE THE STRATEGY
Social media marketing is that professional who deals with planning and executing a marketing strategy that sees its focus on the use of social media.
Its goal is to offer a trustworthy and professional image of the company, creating a trusted community around it and putting it in contact with new potential customers.
If creativity is to be an essential aspect of the social media marketer, what makes the difference in this role is also a strong strategic concept: no post must be an end in itself but must be part of a broader strategy for achieving the objectives set. The strategy is usually outlined within a marketing plan.
To carry out a plan that leads to a profitable strategy, the social media marketer must be proficient in their subject matter. It is not just a question of knowing how social networks work, but also of having studied and trained to be able to make the most of them.
This is why this figure, in general, derives from marketing or humanities studies and may have carried out intensive courses on the discipline.
Another important aspect is the desire to constantly update: the world of social networks is constantly changing, offering new platforms and new features; a promiscuous knowledge of the sector does not allow the company to exploit all these innovations, therefore risking important commercial opportunities.
WHAT ARE THE TASKS THAT SOCIAL MEDIA MARKETER PERFORMS?
We see them below, differentiating between the preparatory analysis phase and the more practical one.
THE PRELIMINARY ANALYSIS PHASE
The first phase of the work of the social media marketer concerns the retrieval of exhaustive information about the company, which will subsequently lead to the drafting of an effective strategic plan that will define the actions to be taken.
Among the aspects analyzed in this first step, the study of the reference target, the objectives to be achieved, and the choice of the most suitable social networks for the company to stand out.
Let’s see them in detail.
# 1 TO WHICH TARGET DO YOU ADDRESS YOUR COMMUNICATION?
An effective business communication inevitably passes from the reference target study. Considering that social networks are now populated by a large and varied audience, it is necessary to go and identify those users who can be interested in your company and your products or services. The social media marketer analyzes sales data and statistics, interviews the sales department, studies the market to understand who needs what your company offers.
Your target audience is no longer summarily defined, but in detail, just as if it were a real person: this is why we speak of a “buyer persona ”. By this term we mean the prototype of the ideal customer, who will therefore have a name and a surname, an age of his own, a place where he lives, a job, a social class to which he belongs, and so on. Without this preliminary step, it will be difficult to create a communication that captures attention and emotions: the risk is to invest time and money in an activity that will never bring concrete results in terms of new brand visibility and turnover, because it launches messages to everyone, without analysis.
# 2 WHAT GOALS DO YOU WANT TO ACHIEVE?
Once you have identified the audience you want to attract, we will proceed with the definition of the objectives.
This stage is what distinguishes a makeshift social media manager from a competent social media marketer.
The first moves blindly, focusing solely on the executive part of the work (the creation of an editorial plan, the publication of posts, the activation of campaigns); the competent social media marketer, on the other hand, sets SMART objectives to evaluate the performance of the strategy from time to time and optimize it.
The term “SMART objectives” refers to specific, measurable, realistic, achievable, and goals.
The objective, therefore, will no longer be a generic “increase turnover”, but an “increase in turnover by 10% in the next 12 months”.
What the social media marketer asks at this point is: what does the company want to achieve from an active and constant presence on social media? Although the aim is always the increase in turnover, some aim can help us understand in the short and medium-term if we are achieving the desired results. For example:
- Increase of followers ;
- Increase of post interactions ;
- Get more visitors to the site;
- Increase in requests for information from social networks.
It is based on the pre-established goals that it will finally be possible to choose the best channel for the strategy to be implemented.
# 3 WHAT’S THE BEST PLATFORM FOR ACHIEVING YOUR GOALS?
Once the target has been defined and the objectives set, the next step concerns the strategic choice of the social platform in which to place the company. Being present on all platforms can prove to be ineffective, both in terms of investment costs and in terms of results: each channel has different characteristics, functionalities, and audiences, which therefore may or may not match the type of communication you want to adopt. It will be up to the social media marketer to find the best platform. Here are some examples.
FACEBOOK: A VERY WIDE AND DIFFERENT AUDIENCE
Despite the incredible rise of other social networks, such as Instagram and TikTok, Facebook remains today the social media par excellence, managing to welcome almost 3 billion users every day.
The ability to range between text and multimedia content makes it accessible to a large and diverse audience, which is effectively profiled utilizing paid ads and campaigns. On Facebook, moreover, it is possible to immediately evaluate the reactions of users to posts: there is no longer only the like, but also the heart, the hug, the pouting smile. The optimization of the contents is therefore promoted, as you know exactly what is at “heart” – literally – to your target.
INSTAGRAM: THE LARGE POWER OF IMAGES
Instagram, which has 500 million active users every day, becomes an essential business tool for all those companies that wish to focus on visual communication. The emotions given by the images blend with short and concise texts, which manage to capture the user’s attention immediately. The popularity of a profile is given by the wise use of hashtags, tags, and stories, useful details for the creation of an authoritative and trusted community.
LINKEDIN: PROFESSIONALISM AT THE CENTER OF EVERYTHING
The potential of LinkedIn is truly huge. First of all, this social network allows the company to get in touch with professionals, finding and evaluating the best candidates on the market. At a strategy level, LinkedIn is the ideal platform for B2B companies, which need to distribute highly professional and, sometimes, technical content. The main purpose is to provide useful tips and posts, therefore building a solid brand awareness that leads to better visibility of the brand on the market.
LOTS OF SOCIAL NETWORKS AT YOUR DISPOSAL
Facebook, Instagram, and LinkedIn are the most popular social networks. However, depending on the core business and the features of your company, the social media marketer may decide to recommend many other social networks as well. A few examples? Twitter, the ideal platform to launch clear messages with very few types available (maximum 280): it can be used effectively to establish short conversations with your followers. This will allow you to build long-lasting relationships of trust, which will lead not only to acquiring new customers but also to having people by your side who spread the word with friends and relatives.
In recent years, the use of TikTok has also spread, which allows you to create multimedia content in a few seconds to spread spontaneity: what matters, in this case, is to show the “behind the scenes” of the company. , making it more “human” in the eyes of the user.
At the beginning of 2021, Clubhouse also came into play: social media marketers are still waiting to understand how it can be used to do business. It is, in fact, a more “special” social network than those mentioned above, as the Clubhouse is divided into implicit rooms, which can only be accessed by invitation; inside the rooms, it is possible to exchange voice messages with the other participants.
The goal is clear: while maintaining the spontaneity of a private environment, a specific topic is discussed and each participant is invited to offer their contribution, making their experience and knowledge available. An excellent means of showing professionalism and, at the same time, assisting those who have questions or doubts to expose.
Once this phase has also been completed, the professional you have entrusted to will therefore know:
- Which audience to address the communication to;
- What objectives to achieve and in how much time;
- In which social platforms your company should be present.
It is at this point that he can plan the best social media marketing strategy for your business and finally start the execution phase of the project.
THE EXECUTIVE PHASE
Within the marketing plan, the social media marketer defines how to use the social channels: how many posts are published, on what days, in what time slots, what topics, and what content, just to mention a few aspects.
Once all these details have been defined, we then proceed with the creation of an editorial plan and the application of the outlined strategy.
# 1 THE EDITORIAL PLAN: THE BEST WAY TO CREATE A “POST”
One of the most frequently made marketing mistakes by companies, especially in terms of social media, is to dedicate themselves to publishing content only in their spare time. This does not allow to maintain consistency in the creation of posts and therefore turns out to be unproductive: on the one hand, the profile loses value in the face of social network algorithms, seeing its organic visibility decrease; on the other hand, the interested user can’t know exactly when content will be released and, therefore, create a sense of suspense in him and waiting. This risk is not run when you rely on a serious and professional social media marketer, who prepares an editorial plan in advance.
In social media marketing, the editorial plan is a calendar that has the goal of planning the publication of content on a platform.
Thanks to the creation of an editorial plan, usually every month, it is possible:
- Modify the topics of the posts to be published, avoiding the risk of repeating themselves;
- Propose different types of content (for example, textual posts, videos, stories, direct) without boring the public;
- Analyze which topics and which contents interest the public the most, studying the interactions, comments, and heated discussions in this regard;
- Create a post for the interested user, who knows exactly when the posts on the company profile are published;
- Speed up the publication phase of the posts: they are ready and only need to be uploaded to the reference social network.
# 2 PAID CAMPAIGNS: HOW TO REACH QUALIFIED AUDIENCES
In addition to the investment for the work of the social media marketer, you will also need to consider allocating part of the budget available for paid campaigns.
Considering that social networks are progressively reducing the organic visibility of profiles, it will be difficult to reach qualified audiences without using a series of sponsored ads.
The social media manager studies the best budget for campaigns for your company: the goal is to achieve the maximum result with the lowest budget. Once this step has been carried out, the social media marketer will establish the goal of the campaign (interactions? New followers? New visitors to the site? Contact?) And the aspects of the audience that will see the paid posts. In this way, it will be possible to increase the visibility of your company immediately and reach exactly the target you are targeting.
Let say the creation of paid campaigns is recommended to the arborists of the strategy, to boost them and acquire a good number of followers, ideal for improving the credibility of the brand, but not only; keeping the sponsored ads active will make it possible to achieve ever greater notoriety on the platform in which the company is interpolated.
# 3 THE OPTIMIZATION OF THE STRATEGY: ESSENTIAL STEP FOR BETTER RESULTS
An essential work phase of the social media marketer concerns the analysis of the results obtained. It is not just a matter of considering the number of interactions of each post, but of utilizing an effective all-round view. What does it mean? The social media marketer will have to constantly ask themselves:
- Did any topic cause outrage, sparking discussions?
- How many users have visited the company website after seeing it on social networks?
- Which regions do you have the most followers from?
- Which topics are of the greatest interest to the public?
- What is the day and time of publication that guarantees the most interactions?
Asking questions of this type allows you to optimize your strategy, identifying which contents are most appreciated by the target you are addressing and obtaining better results.
Without this step, your company moves randomly on the market and risks investing in a strategy that, in the medium and long term, will prove to be bankrupt.
Most companies today are present on social networks; Most consumers today rely on these platforms to choose which company to rely on to purchase goods and services. This is why the figure of social media marketing is increasingly relevant for any type of business: being active on social networks is no longer enough; it is necessary to adopt a communication style that identifies the brand on the market and leads it to acquire new potential customers online. Thanks to the analysis of the company, its goals, and its reference target, it is possible to establish a personalized strategy that leads to an increase in turnover in the medium and long term. Let help your business reach it, maximum potential clients, now.