With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. In this video tutorial, I will walk you through the process to set up a google my business account and some tips to make it unique so as to be easily found on search and map
Imagine your website developer presents to you your final project, and it looks like trash. The color, fonts, the layout does not correlate with your brand or after putting efforts into getting your application ready and it’s not delivering and after a series of investigations, you discovered the user experience was poorly designed and you need go back to the drawing board. This is time-consuming and in business, every time matters a lot. The success of every project depends on a lot of things, so many are out of your control while some are avoidable just by getting a prototype for your website or app development.
After deciding you want a fully functional website or app for your business, you must have stated your business goals. Whether you want to increase your online sales, create more brand awareness, to create room for a strong connection between your customers and brand, or even solve a particular business problem, whatever the case maybe you do need to start your website or app with a prototype so as to get a good website or app in order to achieve all your business goals.
So, therefore starting your website with a prototype is of great importance which will allow you to avoid unwanted issues in the nearest future.
As we all know, there is a beginning to everything we do in life. The very first step in developing a website or app is creating the prototype, a detailed structure. Sketching on paper is the easiest way but sometimes the project might be complex or the client might be more demanding and tasking. The higher the expectation in developing something unique, you will need more than just a paper for your sketch.
WHAT IS PROTOTYPING
This is the experimental stage of software, web app, and website release in which a group of designers or developers comes together to implement ideas into a valuable form from scratch to the final product. The development process and error fixing occur at this stage before the final project is built, it also gives room for end-user or customers to provide their own idea to the team of developers or designers before the full project begins.
Prototyping helps to point out and put together the directions of a design which also saves significant time.
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A prototype is a rough work or model of the final website or app to test the concept before the website or app is built. It allows customers and companies to give feedback and to see how the site will work.
REASON TO MAKE PROTOTYPE
There are several reasons to make a prototype before carrying the full project which are:
- It allows the customer to have an idea of how the final site will look like.
- Focusing on the important part of the element by streamlining the design process
- Well-planned prototyping creates the possibility to avoid any changes in the final project.
- Create an opportunity for users to give feedback to help identify which elements will work best.
- It saves time and reduces the workload for developers when designing the final project
- It also saves customer’s money
- It gives room for spotting unnecessary elements that can be avoided before the final project is done.
We at Netwalkers NG, an Ikorodu – Lagos based website, app development, and digital marketing company will provide you with a well-structured prototype for your website so as to achieve your business goals.
ADVANTAGES OF PROTOTYPING
Getting a prototype is an important step to take before you embark on the final project. Prototyping has several advantages which are:
- INCREASE THE QUALITY OF YOUR WEBSITE
Prototyping brings out the quality of a website or app, it allows you to check the navigability of the site, check the usability of the site, and correct placement of content which allows easy access to information on the site. With all this in place, you can be sure to get a quality website.
- CLEAR PRESENTATION OF IDEAS TO CUSTOMERS
A good prototype makes it possible to present how the future output will look to customers in a concrete way and also gives the customer a clear understanding of the final project. By doing so you have the recommendations, testimonials, and opinions of the customer.
- RISK REDUCTION
Having a project with a well-structured prototype reduces the risk of failure than a project without a prototype. Prototypes affect the most crucial part of a project which are time, resources, and budget.
After getting a prototype for a project, it reveals most of the deficiency and the useful parts are found.
- FAST AND EASY TO CREATE
Providing a simple sketch on paper allows the designer to better understand the logic and functionality of the project. This simple sketch, with detailed buttons for a website, will be modified by an experienced developer or designer into a full project.
- ESTIMATE TECHNICAL FEASIBILITY
It allows for the actualization of an idea and to know which aspect of this idea will be difficult or impossible to carry out. Creating a prototype for a website can highlight any unwanted physical, technical, and financial constraints.
- ENCOURAGES COLLABORATION
Prototypes allow everyone involved to come on board early on in the process. From the customers to the employers, the design team can have a rough preview of what you are going to build and can provide valuable feedback and decisions before you carry out the full project.
TYPES OF PROTOTYPING
- Low-fidelity Prototyping
These are often paper-based and do not give room for user interactions. They range from series of hand sketches to print-out and are quicker to create. They enable early visualization of alternate design solutions, which produce innovation and improvement. Low-fidelity prototypes are cheap, disposable, and easy to make changes.
- High-fidelity Prototyping
They are digital prototypes created using software such as Figma, Adobe XD, etc. which allows realistic user interactions. It gives you a close representation of how the final project will look like. They are more effective when it comes to collecting true human data performance e.g., the time it will take to complete a task and also in the presentation of the project to the clients, management, and others.
With all these, it is important to start your website with a prototype so as to avoid a costly mistake in the nearest future and also for you to get a good, quality, and functional website that will meet your business goals.
As a business owner, you might have heard of websites or web applications that you think are the same but in the real sense, they are not. When you want to establish a strong online presence for your business, you need to consider either creating a website or web application. As you might want to know they both have some similarities and sound alike.
These online tools can help your business stand out amongst your competitors but how to know which one to go for has become a major challenge.
A website or web application are both viewed via a web browser, they both use the internet, so to an ordinary person viewing both through a web browser might be thinking they are both the same but for a business looking to stage a strong presence online it is deeper than that.
In recent years, there is a major problem for businesses that want to gain a good reputation online to choose between a website or web application.
To ease you with this problem, we will explain the concepts so as to clear the air around the subject matters. As a business owner, you will also need to state out your business goals which will help you to make the right choice between a website or web application for your business.
Websites can be developed and maintained by an individual, business, or organization. When you choose a web development service to build a website, presenting information about your business on different pages of the web which your visitors will see, filling of a contact form, is what you get.
Typical examples of websites include blogs, government sites, news sites, and educational sites, etc.
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Web application according to Wikipedia is application software that runs on a web server, unlike computer-based software that runs on the operating system of any device. A user can have access to a web application via a web browser with an active internet connection.
Web apps solve a particular business problem, it makes business process operation run smoothly. A web application is the same as the other software you install to a system but the difference is that it runs from a browser. It could be connected through a local area network or the internet. There are several kinds of web applications. It could be for accounting, Human resource management, marketing, client support, etc. The advantage of web apps over applications installed on computers is that it can be accessed from any device with a browser capability. You just need to dedicate a computer as a server that will house the database and application. The rest computer connects to this server through the internet or local area network.
Web applications are more difficult to build and require an experienced team of software developers because of their wide range of functionality and are extremely customizable.
If you want your users to perform extra activities you will need to add some function to enable them to do so with ease. By so doing a website can become a web app if the main purpose of sharing information is turned to interaction.
The web application can run offline. Within an organization or a company, the web application can be created and manage to solve some internal issues but must be connected to a central server.
A fully functional web application is built in two stages, the frontend which is the visible part of the web app, and the backend which is where the storage of activities takes place. The frontend uses HYPERTEXT MARKUP LANGUAGE ( HTML ), CASCADING STYLE SHEET ( CSS ) while the backend makes use of programming stacks such as LAMP (Linux operating system, Apache, Mysql, and PHP) or MEAN stack (Mongo DB, Express JS, Angular, Node JS) and so on.
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DIFFERENCE BETWEEN A WEBSITE AND A WEB APP
It consists of static content, which is visible and accessible to all visitors.
Ability to interact with the end-users.
Strictly for the reading of the page content, it does not give room for manipulation.
A web app allows both reading and manipulating of its page content.
Very simple functionality.
High functionality, which makes it complex.
Does not need to be compiled in advance before deployment.
Must be compiled in advance before deployment.
Authentication is not necessary for informational websites.
It requires authentication because it offers more options than a website.
It is a complete package, which you access via a browser.
It is part of the website.
Allows web-based push notification
Sending of messages directly to users
All web apps are websites, but all websites are not web apps.
We are Netwalkers NG, an Ikorodu – Lagos based website, app development, and digital marketing company, we can help you with a fully functional website or web app depending on your business goals.
WHEN TO CHOOSE A WEBSITE
To choose a website over a web app, you need to consider the following;
- It provides your customers with lots of information about your business
- An effective way of showing your products or services
- It increases your credibility and creates social proof for your brand in the market
- With the use of articles and blogs, you can educate your customers about your business
- It increases your brand awareness, by showing your brand story to your audience or potential customers
- Market your brand to a wider audience
- Increase in customer support
WHEN A WEB APP MAKES MORE SENSE
The following are to be considered when going for a web app;
- Allows gathering of more customers
- It gives room for a strong and powerful communication channel for customers and your business
- Plays a major role in the branding process of your business
- It solves a specific business challenge and or problem
- It generates more return on investment ( ROI ) through effective customer service
WHICH DOES MY BUSINESS NEED?
From the comparison so far, it is absolutely clear that web apps are a better choice than websites. But depending on your business goals, if you just want to share information about your brand then getting a website is suitable for that.
As the digital world is growing rapidly, more businesses are looking to have a platform where personalization and engagement with customers are more effective than ever before and these are exactly what web applications will give you at their best.
Whatever your business goals are, we at Netwalkers NG an Ikorodu – Lagos based website, app development, and digital marketing company is here to provide you with what is perfect for your business.
Contact us today for more information.
Your business is up and running, your online presence has grown over a period of time but still no increase in your sales. One of the goals when starting your business is to generate more sales and revenue. You have a website that best fits your brand, few social media profiles, and even more, traffic is coming in from search results which is good and nice for your business. Then you realize that there are more than a billion websites and blogs out there today, you are going to need strong tools and resources to scale through the storm and win over your competitors.
Big businesses today invest millions in marketing and promoting their products on various platforms which in turn increase their return on investment ( ROI ) but as a small business that can not afford such a big-budget on marketing and promoting hence fall off the pace. One of the major factors for your business to fail is marketing.
Marketing is all about using the right channel or tools to promote and sell your products or services.
To increase your online sales, you are going to need the right tools to monitor, improve, track, and grow your business across every platform.
This is a free tool offered by Google which helps every business owner and or digital marketer to track and monitor what is happening on their website. You can keep a tab on key standard measurement such as
- Numbers of pageviews by a visitor
- Average time spent on your website
- Numbers of unique visitors
- Numbers of action that took place on your website
Custom reports and detailed statistics about your visitors which include their location, where they are being referred from, and the kind of device they use in accessing your website are made possible when using Google analytics. Google also has the paid version which is called Google Analytic 360 where you can gain access to more detailed data, but as a small business, the free version will do pretty well for you. With Google Analytics you can rest assured of an increase in online sales.
As a small business that wants an increase in online sales without spending much, Mailchimp is the perfect option for you because it offers free service.
Mailchimp is an email marketing tool that is used widely by more than 80% of business-to-business and business-to-consumer companies. It allows you to send promotional codes, coupons, offers, and useful information about your business to your customers. With more than 12 billion customers in the world today, Mailchimp has claimed a high reputation as one of the top email marketing service providers.
While we have so many other replacements, Mailchimp still remains one of the best for the following reasons;
- It allows retargeting of customers using the information collected by Google and Facebook ads via email.
- It allows marketers to create a landing page, email advertisement and newsletter to promotes their business or brand
- Quick and easy automation, such as welcome series, birthday messages, and cart abandonment emails
- Free email plan for those with less than 2,000 subscribers and those that do not send more than 12,000 emails per month
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- what is an email signature and why your business needs it
- how to make money online
- sites to sell your products and services online in Nigeria
Before you begin to have an increase in online sales you must have reached out to a substantial amount of audience through your brand awareness. When trying to get your brand across to your audience, you need to embrace content marketing. Using content marketing to create brand awareness you have to get valuable content to share across various platforms to reach out to your target audience. In getting this valuable content across, buzzsumo comes into play.
Buzzsumo helps you to search for valuable content, generate good ideas, track the performance, and identify top influencers to promote your content. You don’t have to worry yourself about which content is performing best in your kind of business, buzzsumo is there to help you with 100% accuracy. When using buzzsumo to dish out relevant content, you can be sure of an increase in online sales.
Using SEMRush software, you can increase your online sales. This marketing tool is powerful and embraces a variety of fields. It provides detailed reports on all elements of your market strategy which includes search engine optimization, pay per click, video, content, and social media.
The SEMRush marketing tool will help to;
- Discover your competitors
- The keywords your competitors are using to rank high on search engines
- Analyze each referral you get from another website
- Research advertising strategies
- Get extra information about your product listing ads
It is a known fact that social media contributes greatly to the success of any business or company. Regardless of age, size, or the type of business you run, social media marketing is a must in this digital era if you are aiming to achieve an increase in online sales.
This tool called Hootsuite allows you to schedule social media posts ahead of time which in turn saves stress and more time to focus on other things.
Hootsuite provides you with loads of advantage which works in your favor such as those that assist with engagement. For example, you can
- Identify top influencers and leads for your marketing and sales team respectively.
- Reply to comments and mention through the dashboard, there is no reason to visit each platform.
- Also, take advantage of pre-written responses.
With Hootsuite allowing you to do all these from one central point, you can have an increase in online sales.
This tool is a uniform resource locator ( URL ) shortener and a link management system that allows you to maximize the power of your links by shortening, sharing across social media platforms, managing, and analyzing links to your content.
It allows you to know which of the social media platforms generate more clicks on your link by doing so you can now focus your marketing strategy on that particular platform so as to generate more online sales.
Bitly goes beyond by allowing you to:
- Give customization and branding to your links
- Track the click data
- Know your top referrals and location, for each link and all links
- Include bitly into your workflow
When you use Bitly, you can know where and when your links are clicked, making it easy to identify valuable platforms and meet the needs of customers and your business.
GOOGLE MY BUSINESS
This is a free and easy-to-use marketing tool for your business so as to manage your online presence across Google including search and map. It helps existing and new customers to find your business online and to them about your business.
With this tool, they can learn more about your business, gain their trust, and then turn them into a profitable customer which allows your online sales to increase.
With Google my business you can:
- Manage your information
Your working hours, websites, and location can be seen when people find your business on Google maps and search through the help of Google my business.
- Interact with customers
Reading and responding to views from your customers is made possible through this tool. Posting pictures about what you do is an added advantage.
- Understand and expand your presence
You can get useful information about how customers find your business and where they come from. You get to know how many customers call you directly from the phone number displayed on the local search results. To generate more awareness about your brand, you can create, manage, and track the performance of smart campaigns.
WHATSAPP FOR BUSINESS
This tool is available for mobile and personal computers. It was built to help small business owners to achieve their goals. Interaction with customers becomes easy with WhatsApp for business by providing tools to automate, sort, and quickly respond to messages.
- Business profile to list useful information about your business such as company’s address, website, and email.
- Statistics to see how many messages were sent successfully, delivered, and read.
- Messaging tools for rapid response.
With all these tools, there is absolutely no reason you can’t have an increase in online sales, whichever marketing strategy you are using.
Now it’s up to you to use these tools to their full capacity.
When looking to gain a strong reputation in the online business world having a professional website design is a key factor. Creating that first impression that will last forever when someone lands on your page is of great importance.
You may want to increase your brand awareness or have a high conversion rate when they visit your website. So, having a good website can make the difference between a new customer or a lost future customer.
This is where your target audience will learn more about your brand, having a poor design that makes your website look unprofessional so as not to discourage your visitors from becoming paying customers or ambassadors is the last thing you want to do.
Having a professional website design is a way of keeping up with the constantly changing technologies and what people may expect. Getting your website to look appealing in the presence of your readers can not be underrated because you have limited time to grab their attention as most of these readers are not patient enough.
While some technologies are still in vogue and some have faded away, what should you do to make your website look professional? We are in an era where browsing the web on the go is part of our daily activities.
In this article, I will walk you through what makes a website design look professional which will allow your readers to visit more often.
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As I have said earlier that we are in an era where browsing the web on the go has become part of our daily life. This means that most visitors will be getting to your website through their mobile phone or tablet, mobile traffic has already overtaken desktop or laptop, and it’s still growing fast. Having a mobile-friendly website is crucial to have a good reputation in the online world.
Developing your site in a way such that it is more friendly to use when on mobile devices, that is the layout and design should fit in the smaller screen of any kind of mobile devices, and the user experience should also be comfortable, easy to navigate with the accurate format. They don’t need pinch or zoom. If you miss out on all this, you risk customers closing your site and going elsewhere. People are impatient, they need information so fast, and in a way that is clear, readable, and user friendly.
So making your website mobile-friendly is something you have to consider right from the very beginning. It is of the great advantage of making your site in a way that is easy and adapts comfortably on all mobile platforms.
SIMPLE AND EXCITING DESIGN
Having a website that is simple and exciting at the same time makes it more professional. You don’t have to clutter your site with too many effects and animation as it makes the site difficult to use and hard to navigate through. Your site should be well organized, clean, clutter-free, and with good navigation that is great at directing users to exactly where they want to go.
When designing your website, try to meet the expectation of your readers, put yourself in their shoes but don’t bore them, give it life and express your brand’s identity.
Every user came to your website with a purpose. They are not there to admire your graphics skills, fancy effects, fonts, animations, design, and layout. All this can be appealing but should not distract them from getting the purpose they visited your website.
Delete any information you don’t truly need, don’t waste the space with unnecessary effects and animations. Simple design on the website has proven long-lasting and also sure to withstand the test of time.
Keeping it simple, exciting, using good fonts, and easy to navigate makes your website look professional in the presence of your audience.
SIMPLE HOMEPAGE BUT EFFECTIVE
Most people recall what they see rather than what they read. These people are known to be visually-oriented learners, about 80% recall what they see while 20% can recall what they read. This is important information to hold with great relevance when designing your homepage, whichever way you choose to design your homepage make sure it is simple and in line with your business brand.
No matter which digital marketing strategy you use to create awareness for your brand, you are most likely to direct them to your homepage to learn more about your brand. Once they are there, they can navigate through with ease and simplicity to get more information about your business. However, your homepage represents your brand and it is useful to give information about your company.
When designing your homepage, it is important to keep it simple but effective. You don’t want to load your users with abundance information, include elements that will be of interest to your audience using a visual element rather than block text is a good option. If your homepage is too busy that is a turn-off for visitors.
You can create visual elements that link to other pages with information on your site. This will help users to see other information about your business and allow them to decide on what to do next.
An effective homepage only includes important information that will keep it less untidy and allow your visitors to navigate with ease. With a simple and effective homepage, visitors will engage with your page much longer.
We at Netwalkers NG, an Ikorodu – Lagos based web, app, and digital marketing agency can provide you with a professional website design for your brand.
No matter how simple your website may be, with good mobile usability if it takes time to load you are bound to lose your audience. Every web visitor expects a page to load within 3 seconds or even less and will leave if it does not load within the space of 3 seconds. Using a well-optimized image size will allow your site to load faster.
According to Kissmertrics, the longer it takes a page to load, the higher the rate of leaving the page. Slow loading will affect your google search ranking negatively, lowering your site ranking in search results. Page design and programming affect the loading time of a page. Increase your page speed to make it more professional by optimizing your code, optimizing image size, reducing the number of redirects, and more.
RELEVANT CALL TO ACTION ( CTA )
This is an important piece to be added to your website for professionalism because it allows your user to take profitable action on the website. When your target audience visits your sites and are excited about what they see, they might not know what to do next so by integrating relevant CTA buttons, you can guide them through the next step you want them to take in order to move towards conversion.
By adding relevant CTA buttons on your website makes it professional and will lead to an increase in conversion rate for your business.
INCLUDE SOCIAL MEDIA BUTTON
In recent years social media has become a useful tool in generating new leads to connect with your brand or business.
Including social media buttons in your website gives it a touch of professionalism which allows your audience to have a good connection and trust your brand even more. If your audiences are on social media, with a social media button it will be quick to connect them to your page. They can choose to follow your page if they find what is exciting to them.
Social media helps you to build a strong connection with your audience. Adding these buttons to your site will help your brand grow and connect with better leads that can earn you a good conversion rate.
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Don’t know how to make your website more professional contact us today at Netwalkers NG an Ikorodu – Lagos based web, app, and digital marking agency. We inculcate all these and more on web design or development projects. Contact Us Today
INTELLIGENT BUSINESS SOLUTIONS PROVIDER.
It is no longer news that we are in an era where buying and selling online is becoming the norm not only in Nigeria but globally, this is called E-COMMERCE. As a small business owner, it is high time you start considering having a strong online presence where you can sell and showcase your product or service to a much wider audience.
You might be considering launching your own e-commerce website, the question then becomes how will customers find you online? But as a small business owner looking to gain a reputable presence online, it is economical to use the platforms of some successful e-commerce giant in Nigeria, and when you gained enough audience for yourself online you can launch your website.
With the recent increase in e-commerce stores in Nigeria, getting people to buy your product online is no longer an issue. The question now is where and how do you sell these products or services online. So today you will go on a short trip with me as I will show you some reputable sites you can sell your products or services online as a business owner or entrepreneur. With no preference, here’s a list
1. JUMIA STORES
You might have heard about JUMIA on every digital platform. It is one of the biggest e-commerce stores in Africa with lots of products available for consumers to buy online which was established in May 2012, it is considered to be Nigeria’s version of amazon.com.
It creates a platform for small businesses to sell their products to customers online with ease.
Jumia has become very popular in Nigeria and Africa, even beyond the shores of the continent which was rated by Amazon’s Alexa as the most visited e-commerce store in Nigeria.
You can sell all forms of products on Jumia such as toys, electronics, baby products, mobile phones, furniture, home appliances, and others.
HOW TO REGISTER ON JUMIA
- Log on to https://www.jumia.com.ng/sp-marketplace-vendor/
- Register as a vendor by filling the vendor registration form
- Complete the dedicated training session for new sellers and become an e-commerce expert in minutes.
- List more than 5 products and start selling.
Also known as one of Nigeria’s online megastores founded by Sim Shagaya that allows small business owner to sell their products to consumers online.
With a large customer base by allowing other merchants to sell their products on the Konga website, this will give your product the right exposure and gives some value to your brand.
Just like the Jumia marketplace, Konga allows the small business owner to list their varieties of products and sell online such as drinks, groceries, computers, beauty products, household appliances, smartphones, and so on.
HOW TO REGISTER
- Firstly, you need to log on to Konga.
- Sign up for a Konga seller account and register your store with a unique store URL.
- Create your products, give your own price, and make them available for purchase.
- From your seller dashboard, manage your orders, choose your preferred shipping method, and receive sales proceeds.
Note by: To open a seller account on Konga, a membership fee will be required for you to sell on the platform.
A silver plan which costs N1,000 monthly, allows you to list up to 10 items each month.
A gold plan which costs N2,500 monthly allows an unlimited number of items every month.
In addition, a commission fee will also be charged ranging from 1% – 18% on each product sold.
3. JIJI NIGERIA
An online classified website in Nigeria that allows posting of free ads and get buyers for real fast. It is a good platform to showcase and sell your products or services to a much wider audience.
Jiji enables the possibilities of buyers and sellers coming together to meet and exchange items with ease. You can also offer services and seek jobs offer for free.
HOW TO SELL ON JIJI
- Visit JIJI official website
- Create an account by clicking on the SELLER button at the top right corner of the page, then follow the necessary instruction.
- Upload your products and wait for Jiji officials for approval.
- After your product or services have been approved, then wait for buyers to call or chat you up.
It is absolutely free to sell on Jiji…
An online print store in Nigeria that renders printing services such as graphics design and print business cards, flyers, mugs, t-shirts, and other printing services online and delivers it to the customer’s doorstep.
Printivo is an online marketplace that allows graphic designers and print service providers to make money online by selling their graphic prints and design to customers all over the country.
You upload your design and texts to their print products and you earn 15% of the value of the products each time a customer makes you of the design.
HOW TO REGISTER
- Visit Printivo website
- Click on the sell on printivo icon beside the search bar
- Fill in your information in the registration form
- Click on Register
- Then follow any other instructions ahead
5. SOCIAL MEDIA
Social media is now a great market ground for any business as it offers an interesting source for acquiring new customers, increased leads, strengthens the relationship with customers, and grow your business.
As a new or existing business, you can utilize the power of social media to sell your products and services to potential buyers as it is an active forum for millions of users on a daily basis.
More brands are making use of the opportunity social media has created to promote their brands, engage with customers and new leads, increase website traffic, and reach out to a wider audience. These platforms include Facebook, Twitter, Instagram, YouTube, and others.
Social media can be your first starting point to generate potential buyers as a new business.
HOW TO REGISTER
- Log on to any social media platform such as Facebook, Twitter, etc.
- Create a social media business account on any of those platforms you wish to start with to promote your brand
- Fill in your business details and follow the necessary instructions
- Start posting your products
- Share your page with friends and the audience.
Social media platforms are free of charge for business owners to promote their products except you want to use a paid or sponsored advertisement
Service to promote your brand faster to a wider audience within a short period of time
6. OLIST NIGERIA
Last but not least on this shortlist is OList, is a free trusted online marketplace in Nigeria and free online classified ads listing website designed specifically for individuals and businesses to advertise, market, purchase or sell goods and services. Buying and selling on OList is easy and stress-free.
HOW TO REGISTER
For a free consultation, contact us today at Netwalkers NG an Ikorodu – Lagos based web, app, and digital marketing agency.
Having followed me through this short and interesting trip of knowing about the reputable sites you can sell your product or services. So now you can go to any of these sites that better suit your brand, Register, start selling your product or services and make more money.
Visit Netwalkers NG Blog for more interesting articles like this.
Making money online in Nigeria is on the rise year in, year out. Whether you are a full-time housewife, a freelancer, a full-time employee with a company, a student, or a job seeker there are several ways to make money or extra income online as the case may be with little or no capital.
As the unemployment rate in Nigeria becomes an issue even our government is finding it difficult to handle, make money online legitimately will be a better option.
One of the advantages of the internet in our world today is that it’s a gateway to becoming your own boss. No matter where you live, as long as you have access to the internet making money online just got better. There are several ways to start making money online but in this article, we will highlight a few ways you can start your online money-making journey right from the comfort of your home in a legal way.
PROS OF WORKING ONLINE
- Flexibility, having total control of your time is what working online offers you. There is absolutely no job that offers this flexibility.
- As another stream of income, as you go about doing your 9-5 job you set aside a few hours in a week and make extra money online.
- It requires little or no capital to start up.
- No extra expenses e.g. transportation, office wears etc.
Recommended: Online business ideas you can start quickly in 2021
WAYS TO START MAKING MONEY ONLINE IN NIGERIA TODAY.
As we have said earlier, there are several ways to start making money online in Nigeria today. Here are a few ways you can start easy and fast.
You want to start your online making-money journey today, blogging is one of the easiest ways of doing that. Unlike other jobs out there, blogging is a good way to start making money online because you don’t have to rent an apartment as your office, you can always start from the comfort of your home. With great gratitude to the likes of Linda Ikeji who opened up the doorstep to blogging in Nigeria.
Blogging is simply the art of writing articles or stories about various points of interest and then publishing them online. You can write about your personnel life, entertainment, politics, sports, society, gossip, or a combination of all of them.
You can start blogging right about now as long as you have a computer, tablet, smartphone, or laptop, and a strong internet connection.
Finding it difficult to get your blog, you can contact us today to get started.
We are Netwalkers, an Ikorodu – Lagos based web, app, and digital marketing agency.
Freelancing is another good way to earn money online in Nigeria.
Freelancing is all about using your potentials or acquired skills to make money online. With freelancing, you earn money online without start-up capital which a suitable option for you.
Whether you are a copywriter, graphics designer, programmer, etc. just register with a freelancing website and get started. You will surely find people who are interested in the kind of skills you offer, apply and you will get the work.
As a freelancer, you can work from your home. All you need is a computer and good internet. Freelancing is a big platform in Nigeria where you can make six figures within a month as long as you are skilled. The following are freelancing websites you can join; Fiverr, FlexJobs, Guru, and so on.
- AFFILIATE MARKETING
Affiliate marketing is already a massive industry to ply your trade online and earn money which is also growing at a fast pace. It is a legitimate way of making money online if you consider yourself a good marketer or good salesperson with good charisma and you are also good with the conversation then affiliate marketing is for you.
Affiliate marketing is all about referring or recommending a product or service to people online and get a commission for it that is how easy it is to earn money through affiliate marketing. You can start by joining an affiliate network, pick a product, and then promote this product on your Facebook, Instagram, Twitter, any social media, or blog.
How does it work? Let say you promote a product worth N20,000 with a commission of 10%, then you have approximately 4000 friends on Facebook, 4000 followers on Instagram and Twitter. Then you promote the product to them and about 2000 purchase this product through your link, which means your sales will be N20,000 X 2000 = N 40 million. And your commission is 10% which will be N 4 million.
So many people today buy products online which is a great opportunity to start earning online as an affiliate marketer. The most popular affiliate networks in Nigeria are: Konga Affiliate, Jumia Affiliate, LinkShare, etc.
- SOCIAL MEDIA MARKETING
Becoming a social media marketer is a profitable way to start earning online and also could become a career path for you. It involves helping businesses, individuals, and or organizations to market their brand, products, or services on social media networks to a target audience.
Right about now, most Nigerians spend more time on Facebook, Twitter, Instagram, and all other social media platforms by so doing creating a massive ground for businesses to reach more audience and make more sales. To become a social media marketer, you need to have an understanding of your target social media and how you can use it to generate more sales for businesses or individuals.
With the way, more businesses are embracing the idea of the internet social media marketing will continue to be on the rise as one of the easiest ways to make money online
When it comes to online marketing, copywriting is an important tool
that can not be overlooked. As you may wish to know copywriting is the art and science of delivering words strategically either written or spoken that triggers the target audience to take some form of action. Copywriters are some of the highest-paid writers in the world as we speak.
Copywriting is writing valuable articles with respect to a particular product or service for the purpose of advertising and marketing. This article is meant to gain the trust or belief of the target audience and also influencing them to buy the product or service.
Copywriting is suitable for those who love or have a passion for writing. You can register with the available writing platforms such as Upwork, Freelancer, textbroker, etc. from where you will get potential clients.
- YOUTUBE CHANNEL
Starting a YouTube channel is another smart way of making money
online with absolutely no start-up investment. With an amazing 5 billion views on YouTube per day, there comes a handful of opportunities presented to you so as to earn money via the platform.
If you are the type that loves making videos with a smartphone or a camera why not monetize it by uploading on YouTube by creating your own channel which can make you rich or even become a celebrity. People spend more time watching videos online so YouTube is one of the easiest online money-making opportunities that you can find anywhere.
You can make videos, create meaningful content that can attract viewers and followers upload them on your YouTube channel, and share them across your social network. Build your brand, grow your channel, and get more views by generating a high level of engagement, the kind of content you provide, and the revenue channel you explore your YouTube channel will be monetized.
With the few ways we have discussed above, I believe you now know how to start making money online in Nigeria. But remember to have multiple streams of income by doing things you like and are also less expensive to start which also have the possibilities to grow. Most importantly you must be willing and able to adapt to change because CHANGE is INEVITABLE.
For more information on how to start making money online in Nigeria, you contact us today at Netwalkers NG an Ikorodu – Lagos based web, app, and digital marketing agency.
Ending your emails with a signature is a great way to establish your brand in communication. A professional email signature is a fast tool for marketing your company or yourself.
In this article, you’ll find tips for why your business needs one, benefits of the email signature, types of a business email, free business email signatures vs paid, requirements for getting business email signatures, HTML signatures vs static business email signatures, email clients, etc.
First, let us understand the meaning of an email signature.
What is an Email Signature?
An email signature or email footer is a part of a brand image, social media links, company slogan, your name, and position held. It is often called an email footer. It provides a great way to establish your brand in communication to the recipient. An email signature can be a combination of words embedded in the conclusion of an email. It could be inserted at the click of a button. You can think of it as your business card in the online world which presents all your business information including name, contact number, and address to the recipients.
This makes email signature as an organization business card and clears you of the need to share contact numbers and website links to anyone which you send an email.
To learn more about Email Signature click here
Why do my businesses need an email signature?
Successful companies no longer think of email signatures as a low-level tool, it plays the row of your business card whenever you send an email. Email signature/footer can also attract opportunities and build a relationship with new prospects. This article further explains why it is important for companies to have a professional email signature in their email marketing.
- An email signature establishes your brand in communication: Well-established businesses need techniques and strategies to gain the attention of clients. They need marketing campaigns and often leverage email platforms as a way to communicate with their customers. Powerful branding of products and services requires businesses to embed email signatures/email footers footer in their email campaign. It professionally presents their brand’s message.
- Email Signature Provides quick links to important info about a company: Email signatures can also provide an important link to the recipients. It makes it easy for recipients to get the information that might be interested in them quickly. You can make your email signature professional by adding your company contact number, email, address, links to the company’s social networks, and YouTube channels.
What Are The Benefits Of Email Signature?
Email remains the most effective way for business communication. Though channels like social networks like slack continue to crop up, email still rules. Email signatures offer a clean and powerful way to break through the inbox jumble to promote and protect your brand. Here are three benefits of using email signatures to speed up your company success:
- Represent a Digital Business Card: Businesses usually need a physical business card for numerous reasons. They come in handy when introducing an individual or a group of people to the company they work in. An email signature also does the same, it is an excellent equivalent to a business card in the digital world. It is a great way to represent your company and connect with customers to convey information about your business.
- Business Promotions and campaign: Every business dreams big. To make your business come true, you will need a strategy that works. As marketers, we have to make sure everyone knows about our Next Big Thing or Business Dreams. A well-designed email signature is a perfect place to promote your latest campaign or promotion – and drive credibility for your brand. Email signatures offer a convenient, fast, efficient way to inform customers and partners about new promotions, discounts, marketing campaigns, or changes to your business.
- Maximize sales, and customer service: Professional and well-designed email signatures can make it easy for recipients to get in touch. Making sure your business information in the email signature is accurate and consistent across departments, teams, or even geographies can maximize your sales customer service, and establish your brand.
More articles you may be interested
Free Email Signatures vs Premium Email Signature
Before you start to create your email signature, it is best to know the difference between free and premium email signatures and why you may want to try premium service.
You can’t get a unique and professional email signature design for free. If you’re using an online tool, there are a lot of features available in premium email signatures that you barely find in free tools, so if you’re looking for a professional and unique design email signature, I will recommend you try premium email tools.
So, why would you use a premium footer signature template instead of free ones, anyway? Plenty of reasons. Using templates is a real time-saver, especially when there are so many details to include in your signature.
Plus: you will also get a great design without the headache of creating it yourself. A professional template is also easy to customize so you get a unique look for your email signature design.
Requirements for Getting a Business Email Signatures
There are some essential things you need to have in place for a professional email signature.
- Your name and company name. Your name tells the recipient who sent the email. If you’re representing a company, you should also include your name and title at the company.
- Business Contact information. Your business contact information should also include your business website and at least one phone number. It’s okay to include your email address although many experts say it’s unnecessary.
- Business Social links. It’s important and becoming increasingly to include social media contact information in your email signature. Choose your most professional social media accounts to link to. LinkedIn, Twitter, and Instagram are good examples. Avoid linking to frivolous or irrelevant social accounts.
- Logo. If you own your business or work for a company, you may wish to include your logo in your email signature.
- Photo (optional). Adding a photo to an email signature can help the recipient put your face to your name.
- Responsive design. Before getting your email signature, you need to make sure your design is responsive. The usage of smartphones and other mobile devices has increased. Chances are your email recipient will open your email on a mobile device. A responsive design adjusts for mobile readers.
Don’t make your email signature too long or include an overwhelming amount of information. The best email signatures are short. Studies have shown that recipients tend to ignore email signatures with too much information. For example, one or two phone numbers is usually enough.
Also, be careful about adding irrelevant information such as long quotes or controversial sayings. These often add nothing of value to your email signature. At the worst, a quote could offend or annoy your reader—causing you to lose business.
HTML Signatures vs Static Business Email Signatures
The difference between HTML and statics signature is HTML (HyperText Markup Language) signature is a piece of text that is appearing on the bottom of your online message. It is different from the simple and common, plain text by an ability to display images in different sizes, colors, and shapes, add tracking links, lines or dots other design elements.
BUSINESS EMAIL ADDRESS
These are email addresses that consist of your business domain name instead of the generic email address everyone can create for themselves using platforms like Gmail, Yahoo, etc. for example email@example.com
New businesses make use of this common email account without a domain name which is very unprofessional. For example, firstname.lastname@example.org or email@example.com. For the fact that virtually anyone can create these common email accounts, it becomes very hard for customers and other businesses to trust such email addresses as real or legitimate business email accounts. As a business owner looking to establish a strong connection with your customers via email marketing, it is of great importance to consider using a professional business email address that consists of your domain name.
Here are some reasons for you to obtain a professional email address for your business
- It makes your business more professional
- Easy to remember
- Allows your business to gain customers trust with a strong connection
- Promotes your brand when you send emails to customers with domain email addresses.
For you to get a professional business email, you must first acquire a domain name and a website then you will need email clients to handle your business mails.
A lot of web hosting platforms offer free business email addresses using your domain name with limited or unlimited email accounts to be created depending on the package you paid for.
Sometimes using these free business email addresses is not always the best because your mail may or may not deliver straight into the inbox of your recipient which goes to the spam box allowing your business to lose credibility but going for the premium or paid business email address is a sure bet for success. Examples of email clients that offer premium or paid plans are Google Suite, Open exchange, Email signatures can be configured on Right Inbox, Mozilla Thunderbird, Microsoft Outlook, etc.
Are you struggling to build a professional email and signature design or you think your signature needs improvement? A professional email signature design is often more difficult to get right than people think, taking a great deal of time and effort. It has to look visually appealing in different email clients and on mobile devices, includes concise contact details, complies with disclaimer law, and be consistent across an entire organization. No wonder so many struggles when it comes to creating the perfect email signature.
Netwalkers NG, we are Ikorodu – Lagos based professional web, app developer, and digital marketing agency. You get a free HTML email signature when you create your website with us.
Getting a website becomes very easy as the day goes by. As easy as it becomes, your website might or will not function properly if you don’t have an idea about your business or what the site requires.
In this modern-day of advanced digital marketing, your business needs a strong online presence to scale through to the top, getting it right can make a huge difference. There are necessary things or factors to consider before starting a website by yourself or from any website design company. These factors will take you a long way if strictly adhered to them.
They make a website very easy to navigate, user friendly, and effective, hence make a huge difference in the overall user experience.
Today, I’ll walk you through the necessary things you need to consider before getting a website to avoid problems in the nearest future.
KNOW YOUR AIM
Get a good reason why you want to get a website i.e. what your website is all about, for example, is it just to create business awareness? is it to sell your products or services online? or to show your creative work?. Having a clear focus helps you as well as your prospective users/visitors.
Take a tour around the net, check out another site that deals with your kind of brand. Identify the eye-catching ones and take notes on what makes their site so special that works for them.
IDENTIFY YOUR MARKET
Having a target market makes you consider using a very good theme, design, content, security, and search engine optimization for your website.
GOOD DOMAIN NAME
Choose a domain name that incorporates the kind of brand you are into. Should be short, easy to remember for your visitors, and also reflect the nature of the site.
CHOOSE A RELIABLE WEB HOSTING PLATFORM
There is a lot of free websites creating a platform such as bloggers.com which are no longer valid for professional website services. If you are creating a website for your business you should consider a reliable web hosting platform such as GoDaddy, HostGator, Bluehost to mention a few.
DESIGN AND LAYOUT
Having done good research on other sites with a similar brand you should already have an insight into how your design should look like. Try creating a sketch to see your ideas on a page or choose a good design and layout plugin when using WordPress in developing your site.
GET RELIABLE CONTENT ON YOUR PAGES
To get your visitors excited about your work and keep them visiting over and over again you need good and reliable content on your pages. Don’t be bothered about the number of pages to be created. Just keep your content relevant and concise to hold your visitor’s attention.
SEARCH ENGINE OPTIMIZATION ( SEO )
This plays a big role in driving traffic ( visitors ) to your site by tagging keywords or search terms that your visitors may likely type into google. You need to provide the search engine with a detailed explanation of what those visitors would find when they visit. Google Adwords is a great tool for searching keywords in your business area.
It is a great tool that lets you know what is working well and what is not and also things that can be changed. It shows things like what your visitors do when they visit, where most visitors are coming from and how long they are spending on the site which allows you to know the marketing strategy that works for you.
Considering the increasing numbers of spammers every day around the world you should protect your site before launching it and make sure you scan every day. When getting a business website, you need to secure the connection and use an SSL service. Various hosting companies offer this service.
When getting a website for your business one of the factors to be considered is called bandwidth: which is the amount of data your website can transfer to its visitors in a given amount of time. High bandwidth will deliver content to your visitors during peak traffic times and allow your website to have more dynamic features and content that can be more exciting or appealing to your end-users. High bandwidth is directly proportional to high visitors.
CONTENT MANAGEMENT SYSTEM
You should consider a content management system that is computer software for creating and modifying digital content. One of the key functions of CMS is WEB CONTENT MANAGEMENT ( WCM ). WCM is the creating of websites that include text, and embed graphics, photos, audio, video, maps, and program code that display content and interact with the user. They contain unique designs, not expensive, and keeping your site up to date examples are WordPress, Drupal, Joomla, MODX, and others.
At NETWALKERS NG, We provide intelligent business solutions for SMEs, we offer this website creation with hosting, domain name, and a strong security connection with the above factors for your website for a flexible amount.
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Out of every situation in life, there must surely be a solution for it, that was one of the great lessons COVID-19 PANDEMIC taught us in the year 2020. Fast forward to 2021, what if the situation becomes severe? The stay-at-home and social distancing rules become more strict? Although we don’t wish for that. The question is what will you do, how would you cope with your life when at home, going online to do business becomes the norm for you.
WHAT IS ONLINE BUSINESS
Online business is a business that conducts all its activities and generates revenue over the internet. Engaging in online business includes buying and selling products online or rendering services online.
Having a website is paramount to your online business because it allows easy interaction between your customer and the business. To learn more about websites read this article http://netwalkers.com.ng/cms-or-custom-website-which-to-go-for/
It consists of some tools that bring about an increase in revenue such tools are content marketing, search engine optimization, social media marketing, paid ads, etc.
Learn more on content marketing
The internet created a good platform for business to thrive on, it has created a leveled playing field for everyone. Practically speaking, anyone can start an online business today and start making money with a computer and no technical experience is needed. There are plenty of tools today that you can use to set up an online business which makes the technical aspect a lot easier than it was some years back.
You can set your schedule, work at your own pace, depending on how fast you want to grow your business, and also live anywhere you want as long as you can lay hands on the necessary tools needed for the online business.
The most interesting part of it is that you don”t need a lot of capital to start up an online business. You can even start with no money at all because there are a lot of platforms that provide free services to facilitates the possibilities. For example, setting up a free blog or website using WordPress or you make use of a third-party site like AMAZON or eBay to sell goods with no inventory costs using their selling platform in exchange for giving some percentage on your sales,
There is a lot of online business you can start from the comfort of your home in 2021, so sit back and relax as we share some of these great online business ideas with you.
1. DROPSHIPPING/E-COMMERCE BUSINESS
Dropshipping is one of the best online businesses you can from the very comfort of your home.
Dropshipping is a business model and a fulfilling process that allows you as the seller to have no product of yours but can buy directly from a supplier or manufacturer and ship to your customers. All you need to do as the seller is to display the products in-store, then a buyer comes to purchase a product the seller source from a supplier and shipped directly to the buyer. The idea is to do good market research and identify the product in high demand or you offer varieties of different products such as fashion, beauty, home, and a lot more since you don’t buy the item yourself.
2. PRINT ON DEMAND
Just like dropshipping, print on demand is also an easy way to start up an online business most especially for online clothing retailers. The print-on-demand service provider allows you to customize white-label products such as bags, mugs, t-shirt, etc. by putting your design on it and sell them to the buyers. What you do is display the mockup design and products in your store. Once there is a purchase order from a buyer, print on demand service will do the printing and shipping to the buyer. It will be interesting to know that you don’t have to pay for the products until you sell them just like dropshipping.
3 ONLINE COURSES AND COACHING
Due to the recent outbreak of COVID-19, the demand for online courses or coaching is becoming the norm in our society. Schools and learning institutes are tapping into this opportunity created by the pandemic. As a person looking to start up an online business, selling courses online is a great opportunity. It has become easy to share knowledge or expertise via online platforms, all you have to do is find a good subject matter you are knowledgeable about and teach a course regardless of your location. Build a community to help while you build your online coaching business and get a substantial income.
Selling photos online is a common thing among photographers, which is a good online business to start as a photographer. You can sell photos online via the following stock site iStock, Getty Images, Shutterstock, and so on or wherever the demand for your kind of photos exists.
If photography is a part-time or full-time job for you selling photos on those platforms is a good online business you can start and earn meaningful income if you put in the required time.
5. GRAPHIC DESIGN
With the increase in digital marketing, digital marketing agencies and other companies are on the hunt for a skilled graphic designer to help create good graphic content and brand image respectively. From designing marketing content like posters, banners, logos, and social media posts to designing landing pages and websites. You can start your online business as a graphic designer by joining a freelancing platform such as Fiverr, Upwork, FlexJobs, etc.
6 SOCIAL MEDIA CONSULTANT
As you know that social media platforms like Facebook, Twitter, Instagram, etc. are now part of our daily activities, you can become a social media consultant for small businesses which is a good online business to start in 2021. A large enterprise may hire an agency or an in-house staff to manage their social media account but small businesses may have to handle their social media marketing. But because there is an increase in responsibilities, business owners are too busy to handle their social media account.
As a social media consultant, you can help small businesses to determine the best approach for implementing schedules and posting relevant content for their target audience by so doing you will grow their business alongside yours.
7. DOMAIN FLIPPING
Buying and selling a domain name is a good online business to start because it requires little time or investment. You can buy a domain at a low price and then sell it to make a profit but it is important to do your research first on Afternic.com, Sedo.co.uk, or other domain auction websites in order to get a good idea of what’s popular in terms of domain names.
With the little idea, we have given you we hope you find your best fit for your online business. We also wish you all the best in 2021 as you take a giant step in starting the online business of your choice.
Remember to always wash your hand, sanitize your hand with an alcohol-based sanitizer, and keep social distancing.
COVID-19 IS REAL!!!
We are Netwalkers, Ikorodu – Lagos based web, app, and digital marketing agency.
CONTACT US TODAY FOR FREE CONSULTATION ON HOW TO START YOUR ONLINE BUSINESS.