5 Free Marketing Tips For Nigerian Clinics
CliniquePlus EMR Software, Nigeria’s foremost EMR software vendor, brings you this post.
It is tougher now to run a business in Nigeria, with a high inflation rate at all-time high exchange rates leading to increased running costs, newer hospitals opening often here and there, yet low patient turnover because people’s purchasing powers have drastically reduced. Medical practice is not left behind. What are your plans? Would you rather pray & hope for better days, reduce the workforce, shut down not-so-profitable ventures, relocate abroad or just shut down the entire thing?
The Brighter Side In as much as the above factors are valid, there are still other ways to mitigate for those who know. Here are some carefully selected & proven tips to help stay afloat.
1. Social Media Facebook, TikTok, Instagram, X (Twitter), LinkedIn, Thread, Snapchat, Youtube. These are free social media networks available today. Many will go extinct and more will come. Every day, millions of people are glued to their smart devices scrolling through these networks and it’s proper for you to place your business where your present and future patients are. The key to success here is the kind of content you put up here. Normally people don’t come to social media to receive care, however, consistently putting educational or entertaining content keeps your audience glued to your page and you will be the clinic of choice when the need arises for your service offerings. Do you have to join all? The answer is no, carefully choose a few ones for your audience or try different ones to decide which works. Some of the metrics to watch out for include page followers, video views, likes, messages, mentions, and review ratings. Always make sure your social media has more images and videos than graphics designs. Try to capture and share different moments, and experiences at your facility. This makes your brand more human and easy to interact with. You can include links to your support, help desk or front desk.
2. Google My Business This is when people search for your service in a particular location and your business appears. Nowadays, almost everyone, especially the younger ones, is glued to their phones and now hardly do people ask others questions. They would rather use search engines like Google Search to get information or Artificial Intelligence (AI) apps like ChatGPT, Copilot, Gemini, etc. Have you ever wondered how when you search keywords like Paediatrics Hospital In Surulere certain hospitals in that location appear, and a button to use a map to direct you to the facility? You can view several things about the hospital like Clinic days, the facility amenities, ambience reviews, etc. How do these platforms get this data? It’s no magic, it’s from the pool of information fed to it from several sources including what it finds online. It’s what is available online it can index. The question is if they search for your medical practice for your location, would you appear? If not, waste no time today and register your practice business on Google Search and Maps. It’s free and easy and you have nothing to lose but a lot to gain. Don’t forget to periodically upload images, videos, and events and ask for reviews. As CliniquePlus EMR Software, we help all our clients do this for FREE. To learn to do it yourself.
3. Search Engine Optimization (SEO) Imagine someone within your vicinity searches for causes or treatment of watery sperm and your facility shows up with a well-written article and maybe a WhatsApp link to your front desk or other amazing offers. This is a typical SEO strategy. SEO is your Clinic putting out content on the internet for your speciality. These are not entirely free but would pay off massively within a short. The earlier you begin implementing it, the quicker it pays off. The goal is to put up valuable content in that area for people to identify you as an authority in that subject matter, thus establishing trust and becoming comfortable with patronizing your practice. What do you need? To carry out SEO campaigns, you will first need a website to carry out SEO campaigns. It is worth noting that Clinics need certain things on their website to achieve SEO goals. To quickly get a professional yet affordable website for your Hospital, Eye, Dental, Diagnostic Clinic. You can always reach us on WhatsApp, Link below.
4. Bulk SMS & WhatsApp Messaging Bulk SMS: It’s not everyone that has a smartphone or can afford to be online. Majority of the The Nigerian population are not online. One way to reach out to these people in a very affordable way is bulk sms. This involves using a computer to send bulk messages to people who have patronized your clinic for as low as 2.35 naira. There are several bulk SMS companies like ebulk sms. You register with them, purchase an SMS unit and begin sending SMS. However, you will need to get all the numbers in a digital format. The difficult part here is getting all these numbers.
CliniquePlus EMR Messaging Module: CliniquePlus EMR software is embedded with an SMS module to send bulk SMS to patients. It can automatically get patient numbers and send SMS. You can set up to send messages for new, modified, cancelled or reminder appointments. You can even decide to send an SMS to a patient who visited a clinic e.g. Antenatal Care over some time. You can even automatically get everyday birthday celebrants and wish them well on their birthday using SMS. You can customize the system to include patient names and other Hospital details as part of the SMS.
WhatsApp You can also get patients’ phone numbers and send them WhatsApp messages at once using the computer by installing WhatsApp web bulk messenger plugins. The challenge here also is getting the numbers, But with CliniquePlus EMR Software, in one click, you can get phone numbers for birthday celebrants, and patient clinic visits all formatted to send WhatsApp messages. With WhatsApp messaging, you can decide to add graphics designs, images, videos, music or documents alongside the message. Unlike SMS which is paid, WhatsApp is FREE and can be added along with other attachments like PDF, Word, Excel documents, etc.
Do you need help installing WhatsApp Messenger on your computer, contact Us to assist you for Free if a CliniquePlus EMR user.
5. Digital Advertisement Search Engine Marketing (SEM): Ordinarily, when you put out content online. It’s very difficult for it to reach a wider audience reason because social media want to maintain a good user experience and would only want to increase reach for free for things people are interacting with. One way to reach a wider audience is to pay social media to help you show to a wider audience. The strategy is to make valuable articles and pay social media to show them to a wider audience. You can install a tracking code on your website to keep track of visitors, you can use retargeting to reach and also retarget these set of people again.
Social Media Advertisement: These involve running adverts on social media for viewers to take action. The difference between this and SEM is that SEM is primarily focused on searchers while social media advertisement is for social media users. Do you need help running doing this? Contact Us Today Chat With Us
