5 WAYS TO MAKE SALES ONLINE AS A NEW MEDICAL INSTITUTION
So you’re a new medical firm, looking to increase sales online, as it might seem obvious there are over 3.2 billion web users daily; now ask yourself, how hard can it be to have a population of this number as my clients?
Using Digital marketing, you can reach an enormous audience which is cost-effective. Another edge over outdoor marketing is that you can measure your reach, getting to know your audience and allowing them to know you personally which in turn promotes brand loyalty.
These 5 proven ways will help you increase digital presence and increase sales as a brand new medical institution;
1. Get your healthcare system a modern website
A modern website is a website that is easily usable by users and consistently understood by other devices, not having a modern website can lead you to miss out on a lot such as, Low google search rankings, missing out on traffic to your website, Below are a few ways you can optimize your website;
–User-friendly interface: having a website that provides quick information and is easy to navigate by User-friendly interface: Your website should include, a user-friendly interface, to allows ease of access for your clients, having a website that is difficult to use will only leave your clients confused and frustrated and that’s the last thing you want.
–24hours availability: having a website that is available to your users every hour of the day is very important, as it gives your users the feeling of having you at their fingertips and can be easily contacted.
–Media display: having overly high-quality images on your website will slow down your website and in turn ward off your prospects, you want to optimize your media upload for faster loading.
2. Telemedicine
Telemedicine puts a doctor at your bedside. This is a technological solution that allows patients to receive treatments from their doctors from any part of the world, telemedicine provides access to primary care and specialty doctors that may have been out of reach.
Patients having access to their doctors via websites and apps, not having to go all the way to the hospital for a few minutes, and wait in queues.
3.Advert placement:
This involves utilizing PPC(Pay-per-click) and display ads in healthcare marketing, this is the use of SEM.
SEM(search engine marketing) is the practice of marketing a business using paid advertisements that appear on search engine result pages,
If you’ve noticed when your search certain keywords on google the first 4 result has (ad) showing close to it, that’s because owners of the brands have utilized SEM to allow their webpage display before the organic results which are results that have not been paid to display but only appear due to relevance of their web content and links connecting to their website.
Ad placements about the services you offer on platforms like Google and Facebook will direct traffic to your website and increase your chances of more patients.
4. Affiliate marketing
This involves partnering with top pharmaceutical companies like Emzor pharmaceutical, Swiss pharma limited Nigeria and offering to sell their products on your website for a commission.
While doing this, you can also introduce your services as a healthcare institution, having it that you’re directing traffic to your website through the sales.
5.Register with 3rd party telemedicine apps
To get your healthcare institution more sales and traffic, you can register with 3rd party apps that offer telemedicine for example,Vezeeta.com, MDLIVE, this will help you as a healthcare institution access and treat more patients. Thereby increasing your database of patients.
This article was published by Netwalkers.com.ng/blog, a software developing company focused on developing solutions for the hospitality & health care industries. We also support businesses with e-commerce solutions, our goal is to support innovative small & medium scale businesses in Nigeria with intelligent business without putting a hole in their pocket.
For more inquiries visit our website: www.netwalkers.com.ng
