8 PROMOTION TOOLS PROVEN TO INCREASE SALES FOR HEALTHCARE INSTITUTIONS

To increase sales, get noticed, and emerge in such a competitive business is certainly much more complex today than before, One of the ways to increase sales is to correctly understand habits and intercept our customers so that they do not veer towards our competitors. Today there are many tools within everyone’s reach, easily manageable and capable of bringing excellent results with a reduced expense. In this article, we’ll talk about  8 promotion tools proven to improve sales and visibility.

1. Delight customers with pleasant surprises

It has always become incredibly pleasant when you receive pleasant freebies to your order or receive some sort of extra free service for the one you paid for. It does not have to be expensive and significant, the very fact or attention from the company is important.

For example, this can be 3 free monthly check-ups for your patients or having the company bear half the price of the patient’s drug bill once in 10 visits. Although this is costly, It is these little things that keep the most loyal and high-paying customers.

2. Launch a bonus client program

You don’t have to be a super large global healthcare to run a customer reward program, You can always run a standard program in which your patients can get discounts even just for the fact that they remained loyal to the healthcare and meet a number of criteria.

• If the patient has been with the healthcare for more than 2 years, show gratitude for this, by giving a discount on certain bills for the 3rd year of being a loyal patient to your healthcare.
• Give patients the opportunity to aquire points for brand loyalty and in turn use to acquire gifts or services
• Give discounts on large payments

3. Provide unmatched after service

This is one area where a lot of establishments are sagging, they bring a product into the market or offer a service to a client successfully and disappear from the client’s life till further times when such client makes a purchase or pays for another service.

However, after-sales support is sometimes more important than the product or service rendered. Serve the patient in such a way that he does not have the idea to find out the prices of your competitors in the next purchase or service to be rendered.

4. Cashback Offers

Most customers feel awful for not receiving a service they were expecting or a product that doesn’t fit their needs, you as an institution want to assure your customers that they’ll get their money back if they are not satisfied with the product or service.

Don’t see this as a way of being swindled, terms and conditions would be applied definitely and furthermore, this builds brand loyalty and good brand perception, this also happens to be a win-win for both parties as you get to keep your reputation and maybe offer a better service and the customer gets his money back.

5. Create Synergies

Synergy is the concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts.. Such corporations can also boost your sales, working with suitable partners can result in a breakthrough of new ideas for example; services with additional offers coming at a lower rate. Other benefits include a mutual recommendation, joint programs to offer and increase customers, or mutual support.

If people choose to work in unity, the chances of moving an objective forward are very high.

6. Price check

Yeah! The Nigerian economy is declining daily and a lot of healthcare institutions are hiking their prices to turn over profit at the end of the year. High cost and increasing competitive pressure will definitely have a negative impact on your sales, a practice of checking your prices and adjusting regularly should be adopted in order to have a hand ahead of your competitors and remain economical.

In order to get your customers to spend more, create offers that are irresistible, introduce it to your customers, make it appear as reasonable as possible, this triggers them to spend more and at the same time receive the topmost services/products at entry-level prices.

7. BRAND IDENTITY: Positive Online Reviews

One of the most effective advertisements is in fact, positive reviews and their diffusion through the most popular or influential social networks. Word of mouth of the new millennium passes, in fact, from social networks such as Instagram or Facebook, as well as successful blogs, through which there is greater resonance and the possibility of reaching a wider audience.

But beware of the pitfalls of the web: positive reviews can decree immediate success, which can boost sales, but just a negative review (mostly fake or some hater) is enough to discredit a particular product, if not even your company name. These eight promotional activities are just a small part of the strategies you can adopt to increase sales and evolve your business. Entrepreneurs can’t be improvised and you need a real marketing coach to boost your business.

8. Push on incremental sales

You know when you are at the bar and, while you are paying for your beer, they tend to offer you to buy new flavors of your regular order or juice for a slight increase in price?  It is a strategy used by companies to increase turnover.

Normally, considering that the price increase is small, the customer accepts and so the company increases the sales volumes. This is a strategy that is used to increase sales, it can be adopted for practically every good and service, you just need to have a little creativity. Explain to your sales representatives that by implementing this practice, sales can increase significantly.

This article was brought to you by Netwalkers.com.ng/blog, we are a software developing company focused on developing solutions for the hospitality & health care industries. We also support businesses with e-commerce solutions, our goal is to support innovative small & medium scale businesses in Nigeria with intelligent business without putting a hole in their pocket.

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