What you need to do before developing a healthcare marketing plan

To begin with, What is health marketing?

As a healthcare professional, you already know the importance of communicating with patients and helping them understand the value of a proactive approach to their health. Unfortunately, reaching out to patients or prospects is not always easy unless they are in your office and you have their undivided attention. According to Wikipedia, Health marketing is an approach to public health promotion that applies traditional marketing principles and theories alongside science-based strategies to protect and promote the health of diverse populations. It involves creating, communicating, and delivering messages for the public on prevention, health promotion, and health protection. From simple brochures to a website to an email marketing program, health marketing encompasses many different strategies with the common goal of attracting consumers so that you can guide them through their health needs and retain them.

Establishing the foundations of a marketing strategy is essential to attract new patients. In recent years, health inquiries made via the Internet have grown considerably. More and more people use the Internet to find out about health issues. Online marketing is key for companies like yours since it is part of the digital transformation that we are experiencing.

Before you start writing a health marketing plan, you should:

• Carry out an introspective analysis of your brand: this means determining what health aspects your brand covers and what its objectives are.

• Who is your target audience: before shooting you have to aim. To do this, you need to know well what your objective is. Study your audience to be able to offer them a strategy according to their health needs. Create the profile of your ideal patient or buyer persona and work to capture it.

• Set goals: don’t use one health marketing plan for everything. Set your goals and study very well how you want to achieve them. Once you have them clear, implement a calendar to mark a  timing in which to develop the actions by deadlines and establish metrics to be able to measure your results and optimize them.

• What your competition is doing: One way to study the market is to observe what your competition is doing more directly. Analyze the marketing actions they have implemented, as well as their results.

• Analyze the use and application of mobile formats: you need to carry out the use and application of mobile devices for the application of your marketing plan. Remember that these formats are the most used today by most patients.

To get noticed, you need personalized solutions that connect you straight with your patients, combined with technical optimization that expands your audience. Lack of findability is an obstacle for any business. However, if you follow the tips outlined above, your practice will shine in the crowded marketplace.

Next, you are ready to learn about the strategies that will help you improve the results of your healthcare facility 

Strategies unique to health marketing

Here we leave you some marketing strategies that you cannot ignore, as well as certain tips that will be very useful to improve the final results of your healthcare business. Pay attention.

of people access the internet on their mobile devices. Google and other search engines prefer websites that are optimized for mobile devices. What does “mobile optimized” mean?

Websites optimized for mobile devices automatically adjust to the size of a screen, reduce loading time, and improve the website’s speed. 

Google has been issuing warnings to sites that aren’t mobile-friendly, saying that these sites may not rank well in search results. We’ve built hundreds of healthcare practice websites at Netwalkers NG. Across all of our websites, we’ve seen an average of 40% of a practice’s online traffic come from mobile phones and tablets. This percentage is often higher in larger metropolitan areas. You certainly don’t want to miss out on that much traffic.

• Optimize for search engines

SEO (Search Engine Optimization) remains an essential part of health marketing, for example, marketing in the hospital. This means that medical services are marketed through the placement of keywords in both your content and your website. Your healthcare marketing agency needs to research the best target keywords to optimize your content and your website. Long-tail keywords, which consist of three and four keyword phrases and are ultra-specific for your company, are particularly important.

In addition to keywords, SEO also includes image optimization, sitemaps, backlinks, meta tags, crawl errors, and more. Let your marketing team create a highly optimized landing page for your practice. There is absolutely no reason not to have an optimized landing page in healthcare marketing.

This article was published by Netwalkers.com.ng/blog,  a software developing company focused on developing solutions for the hospitality & health care industries. We also support businesses with e-commerce solutions, our goal is to support innovative small & medium scale business in Nigeria with intelligent business without putting a hole in their pocket.