Organic marketing: All you need to know and tips for a successful Organic Marketing
To understand the concept of Organic Marketing, let’s see the meaning of the words that compose it: Marketing translates marketing or market, while the word organic refers to the natural interaction of people with the content of their interest on the Internet.
What is Organic Marketing for?
The objective of Organic Marketing is to take the first step towards building and sales simultaneously. In this sense, an organic strategy brings customers to your company naturally over time.
So instead of advertising directly to your target audience, you attract them by providing the information they’re looking for – and the pillar of this attraction is SEO. This process is also known as Content Marketing. When implementing an Organic Marketing strategy, is similar to a construction project, it is necessary to continuously test and make improvements to achieve the desired results.
When investing in organic, however, you will have performance for a lifetime, which is why it is the fundamental step in a strategy for building a digital market. Unlike paid and even social networks, whose impact only happens when you are posting or investing in ads. In short, effective Organic Marketing creates permanent traffic sources for your website. These can be pages and blog posts that are discovered through research, unpaid guest posts on industry blogs, social media updates that link to your site, and much more.
Frequently Asked Questions (FAQs)
- How long does Organic Marketing take to generate results?
An organic marketing strategy generates traffic to your business naturally over time. This can start in three days or take six months to happen, as it’s no use just having good organic content. Therefore, your website needs to have the correct settings to be found and ranked by search engines like Google.
The basic questions you should ask yourself are: what result do I need to get? How many people do I need to attract to achieve this result?
- How much does Organic Marketing cost?
Organic Marketing has the best Return on Investment (ROI) of Digital Marketing. But this, of course, does not mean that it is free. You need to invest in your marketing strategy, in automation software, and eventually in content automation and control tools.
Furthermore, you need to invest in quality content and this involves qualified people to produce and optimize. It is also important to ensure that your digital tools are prepared to capture information from everything that happens on your website.
- Organic or Paid Traffic: Which Strategy is Better?
The answer is both, but depending on your business maturity level. In other words, if you’re in the first few months of implementing, you probably won’t get a good ROI from traffic – the Paid and Organic Marketing strategies work best when used together, after having organic visibility or some digital reputation.
As such, paid increases your traffic within the short term, while organic content sustains these numbers over time. So, always remember: Marketing Paid is a rented house, while Organic Marketing is digital heritage.
5 Tips to succeed in organic marketing
- Use segmentation to maximize the potential of your organic marketing strategy.
Social networks allow you to organically optimize your reach. For example, Facebook allows you to adjust your posts to target specific audiences based on their age, gender, location, language … This way you can make sure that the right people will see your content.
- Optimize your titles.
It is essential to have a good title for your content, and it is surely the SEO On-Page element that is the most important. A good method is to put the most important keyword first, then the second most important, and finally the brand name. Also, title tags should not contain more than 50 to 60 characters and be relevant to the content of the page. Applying this method can help you position yourself in search engines.
- Share timeless content.
Whether it is on your social networks or on your blog, publish content that does not have an expiration date, such as educational and fun topics, that will keep your audience interested and engaged. Statistics show that positive posts are shared more than negative ones.
- Track your visitors and your leads.
One other good way to optimize your SEO analysis is to measure your visits and leads. This way you will understand which of your strategies work or not. Using tools such as Google Analytics can teach you details about the behavior of your audience: do they access your website from your social media posts, or rather from your paid marketing strategies? These findings will help you design your next marketing strategies.
- Forget about copy-paste
The fact that you get the idea of your topic on the web, does not mean that you are going to copy all the articles related to what you write, to result in a mixture of many things that do not say anything, and besides that, it already exists on the Web. The idea is to transform, not copy and paste. Originality should be your best friend; Read, analyze, transform, write.
This article was published by Netwalkers.com.ng/blog, a software developing company focused on developing solutions for the hospitality & health care industries. We also support businesses with e-commerce solutions, our goal is to support innovative small & medium scale businesses in Nigeria with intelligent business without putting a hole in their pocket.
