When looking to gain a strong reputation in the online business world having a professional website design is a key factor. Creating that first impression that will last forever when someone lands on your page is of great importance.
You may want to increase your brand awareness or have a high conversion rate when they visit your website. So, having a good website can make the difference between a new customer or a lost future customer.
This is where your target audience will learn more about your brand, having a poor design that makes your website look unprofessional so as not to discourage your visitors from becoming paying customers or ambassadors is the last thing you want to do.
Having a professional website design is a way of keeping up with the constantly changing technologies and what people may expect. Getting your website to look appealing in the presence of your readers can not be underrated because you have limited time to grab their attention as most of these readers are not patient enough.
While some technologies are still in vogue and some have faded away, what should you do to make your website look professional? We are in an era where browsing the web on the go is part of our daily activities.
In this article, I will walk you through what makes a website design look professional which will allow your readers to visit more often.
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As I have said earlier that we are in an era where browsing the web on the go has become part of our daily life. This means that most visitors will be getting to your website through their mobile phone or tablet, mobile traffic has already overtaken desktop or laptop, and it’s still growing fast. Having a mobile-friendly website is crucial to have a good reputation in the online world.
Developing your site in a way such that it is more friendly to use when on mobile devices, that is the layout and design should fit in the smaller screen of any kind of mobile devices, and the user experience should also be comfortable, easy to navigate with the accurate format. They don’t need pinch or zoom. If you miss out on all this, you risk customers closing your site and going elsewhere. People are impatient, they need information so fast, and in a way that is clear, readable, and user friendly.
So making your website mobile-friendly is something you have to consider right from the very beginning. It is of the great advantage of making your site in a way that is easy and adapts comfortably on all mobile platforms.
SIMPLE AND EXCITING DESIGN
Having a website that is simple and exciting at the same time makes it more professional. You don’t have to clutter your site with too many effects and animation as it makes the site difficult to use and hard to navigate through. Your site should be well organized, clean, clutter-free, and with good navigation that is great at directing users to exactly where they want to go.
When designing your website, try to meet the expectation of your readers, put yourself in their shoes but don’t bore them, give it life and express your brand’s identity.
Every user came to your website with a purpose. They are not there to admire your graphics skills, fancy effects, fonts, animations, design, and layout. All this can be appealing but should not distract them from getting the purpose they visited your website.
Delete any information you don’t truly need, don’t waste the space with unnecessary effects and animations. Simple design on the website has proven long-lasting and also sure to withstand the test of time.
Keeping it simple, exciting, using good fonts, and easy to navigate makes your website look professional in the presence of your audience.
SIMPLE HOMEPAGE BUT EFFECTIVE
Most people recall what they see rather than what they read. These people are known to be visually-oriented learners, about 80% recall what they see while 20% can recall what they read. This is important information to hold with great relevance when designing your homepage, whichever way you choose to design your homepage make sure it is simple and in line with your business brand.
No matter which digital marketing strategy you use to create awareness for your brand, you are most likely to direct them to your homepage to learn more about your brand. Once they are there, they can navigate through with ease and simplicity to get more information about your business. However, your homepage represents your brand and it is useful to give information about your company.
When designing your homepage, it is important to keep it simple but effective. You don’t want to load your users with abundance information, include elements that will be of interest to your audience using a visual element rather than block text is a good option. If your homepage is too busy that is a turn-off for visitors.
You can create visual elements that link to other pages with information on your site. This will help users to see other information about your business and allow them to decide on what to do next.
An effective homepage only includes important information that will keep it less untidy and allow your visitors to navigate with ease. With a simple and effective homepage, visitors will engage with your page much longer.
We at Netwalkers NG, an Ikorodu – Lagos based web, app, and digital marketing agency can provide you with a professional website design for your brand.
No matter how simple your website may be, with good mobile usability if it takes time to load you are bound to lose your audience. Every web visitor expects a page to load within 3 seconds or even less and will leave if it does not load within the space of 3 seconds. Using a well-optimized image size will allow your site to load faster.
According to Kissmertrics, the longer it takes a page to load, the higher the rate of leaving the page. Slow loading will affect your google search ranking negatively, lowering your site ranking in search results. Page design and programming affect the loading time of a page. Increase your page speed to make it more professional by optimizing your code, optimizing image size, reducing the number of redirects, and more.
RELEVANT CALL TO ACTION ( CTA )
This is an important piece to be added to your website for professionalism because it allows your user to take profitable action on the website. When your target audience visits your sites and are excited about what they see, they might not know what to do next so by integrating relevant CTA buttons, you can guide them through the next step you want them to take in order to move towards conversion.
By adding relevant CTA buttons on your website makes it professional and will lead to an increase in conversion rate for your business.
INCLUDE SOCIAL MEDIA BUTTON
In recent years social media has become a useful tool in generating new leads to connect with your brand or business.
Including social media buttons in your website gives it a touch of professionalism which allows your audience to have a good connection and trust your brand even more. If your audiences are on social media, with a social media button it will be quick to connect them to your page. They can choose to follow your page if they find what is exciting to them.
Social media helps you to build a strong connection with your audience. Adding these buttons to your site will help your brand grow and connect with better leads that can earn you a good conversion rate.
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Don’t know how to make your website more professional contact us today at Netwalkers NG an Ikorodu – Lagos based web, app, and digital marking agency. We inculcate all these and more on web design or development projects. Contact Us Today
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