Digital marketing is the art of selling goods and services with the help of the internet. This is now the holy grail of modern business. Your business needs to incorporate digital marketing into its overall marketing strategy. The types of digital marketing include the following:
Pay-per-click refers to paid advertisements and promoted search engine results. Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos, and in ads in mobile apps.
Social Media Marketing:
Social media marketing involves selling your business or brand through social media networks like Facebook, Instagram, Youtube, Twitter, etc. Most times you post your success stories, satisfied clients on products or services, processes your business takes to render the best services, behind the scenes in your work or office. The goal is to engage your audiences through educational, or entertaining content, and after building trust, you find a way to sell to them.
Content marketing involves making articles on your website blog, most times this blog post shows your business as an authority in your field of business. Your content should be search engine optimized (SEO) so as to be discovered quickly by search engines.
Email marketing remains one of the oldest and most effective means of digital marketing. This is because you own your audience. You have power influence if your emails will be opened or not unlike other means of marketing digital marketing where your visibility is dependent on the algorithm. To simply email marketing efforts, tools like Mailchimp are been used.
Influencer / Affiliate Marketing
Both influencer and affiliate marketing utilize those in a position of ‘power’, usually social media influencers or industry experts, etc. This is to assist you in marketing a product or service to your audience. It’s become more and more popular in recent years, through sites like Instagram and YouTube, where companies will enlist a well-known influencer, to promote their products or services on their social pages or affiliate websites. These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws, etc. for the influencer’s audience, to build some buzz around your brand and business.
Challenges In Digital Marketing
10 years ago, digital marketing was easier because few businesses utilized it for their business but now, it’s more difficult because it is now very saturated, you well thought out plans to succeed online, else you just waste your time and resources. Below are some of the challenges businesses face in their digital marketing journey.
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Mistakes social mistakes business owners make:
Misconceptions most businesses have about digital marketing:
- Digital marketing is not that easy now.
- Only one person can hardly handle it.
- You put a substantial amount into ads.
- You need to be consistent with your content.
- You need a website and tracking codes installed for measurement and remarketing.