Misconceptions most people have about digital marketing [truth included]
A lot of people get frustrated about their digital marketing strategy, most times they have misguided expectations. We bring to you some of these misconceptions and the truth about them.
Misconception 1: The world has moved to digital, no one does traditional marketing
Fact: You need both traditional and digital marketing to really achieve marketing goals.
Misconceptions 2: Social media will spike business revenue
Fact: Sales and income is directly tied to the quality of your products and services.
Misconceptions 3:Digital Marketing is free or cheap.
Fact: Digital Marketing entails a lot of other skills aside from the free platforms. You need graphics design, SEO, web design, contents creation, video editing, will power to executes skills, these are a lot.
Misconceptions 4: Digital marketing is about likes and follows.
Facts: It’s about valuable customers that can purchase or pay for your products and services discovering about your business.
Misconceptions 5: You need to belong to all social media.
Fact: Be where the majority of your ideal customer is and prioritize it.
Misconceptions 6: You don’t need a website
Fact: Websites are very important digital marketing tools but not a must.
Misconceptions 7: It’s all about posting and boosting ads
Fact: It’s about how your brand stands out from the rest and reaching a business set goals within a budget limit.
Misconceptions 8: Digital marketing is for business and that needs customers.
Fact: Every size needs digital marketing either to gain new customer, retain existing once or as a customer support channel
Misconceptions 9: Letting too much will give out business secrets
Fact: Almost all business strategies are out there, it’s the willpower to execute that makes the brand stand out.
Netwalkers NG is Lagos based digital agency. We provide intelligent ICT solutions for Nigerian small businesses, especially health care providers. We build websites, developed app, digital marketing, and our robust EMR software.
For more information, talk to Odinaka – 07013178793