Your business is up and running, your online presence has grown over a period of time but still no increase in your sales. One of the goals when starting your business is to generate more sales and revenue. You have a website that best fits your brand, few social media profiles, and even more, traffic is coming in from search results which is good and nice for your business. Then you realize that there are more than a billion websites and blogs out there today, you are going to need strong tools and resources to scale through the storm and win over your competitors.
Big businesses today invest millions in marketing and promoting their products on various platforms which in turn increase their return on investment ( ROI ) but as a small business that can not afford such a big-budget on marketing and promoting hence fall off the pace. One of the major factors for your business to fail is marketing.
Marketing is all about using the right channel or tools to promote and sell your products or services.
To increase your online sales, you are going to need the right tools to monitor, improve, track, and grow your business across every platform.
This is a free tool offered by Google which helps every business owner and or digital marketer to track and monitor what is happening on their website. You can keep a tab on key standard measurement such as
- Numbers of pageviews by a visitor
- Average time spent on your website
- Numbers of unique visitors
- Numbers of action that took place on your website
Custom reports and detailed statistics about your visitors which include their location, where they are being referred from, and the kind of device they use in accessing your website are made possible when using Google analytics. Google also has the paid version which is called Google Analytic 360 where you can gain access to more detailed data, but as a small business, the free version will do pretty well for you. With Google Analytics you can rest assured of an increase in online sales.
As a small business that wants an increase in online sales without spending much, Mailchimp is the perfect option for you because it offers free service.
Mailchimp is an email marketing tool that is used widely by more than 80% of business-to-business and business-to-consumer companies. It allows you to send promotional codes, coupons, offers, and useful information about your business to your customers. With more than 12 billion customers in the world today, Mailchimp has claimed a high reputation as one of the top email marketing service providers.
While we have so many other replacements, Mailchimp still remains one of the best for the following reasons;
- It allows retargeting of customers using the information collected by Google and Facebook ads via email.
- It allows marketers to create a landing page, email advertisement and newsletter to promotes their business or brand
- Quick and easy automation, such as welcome series, birthday messages, and cart abandonment emails
- Free email plan for those with less than 2,000 subscribers and those that do not send more than 12,000 emails per month
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- what is an email signature and why your business needs it
- how to make money online
- sites to sell your products and services online in Nigeria
Before you begin to have an increase in online sales you must have reached out to a substantial amount of audience through your brand awareness. When trying to get your brand across to your audience, you need to embrace content marketing. Using content marketing to create brand awareness you have to get valuable content to share across various platforms to reach out to your target audience. In getting this valuable content across, buzzsumo comes into play.
Buzzsumo helps you to search for valuable content, generate good ideas, track the performance, and identify top influencers to promote your content. You don’t have to worry yourself about which content is performing best in your kind of business, buzzsumo is there to help you with 100% accuracy. When using buzzsumo to dish out relevant content, you can be sure of an increase in online sales.
Using SEMRush software, you can increase your online sales. This marketing tool is powerful and embraces a variety of fields. It provides detailed reports on all elements of your market strategy which includes search engine optimization, pay per click, video, content, and social media.
The SEMRush marketing tool will help to;
- Discover your competitors
- The keywords your competitors are using to rank high on search engines
- Analyze each referral you get from another website
- Research advertising strategies
- Get extra information about your product listing ads
It is a known fact that social media contributes greatly to the success of any business or company. Regardless of age, size, or the type of business you run, social media marketing is a must in this digital era if you are aiming to achieve an increase in online sales.
This tool called Hootsuite allows you to schedule social media posts ahead of time which in turn saves stress and more time to focus on other things.
Hootsuite provides you with loads of advantage which works in your favor such as those that assist with engagement. For example, you can
- Identify top influencers and leads for your marketing and sales team respectively.
- Reply to comments and mention through the dashboard, there is no reason to visit each platform.
- Also, take advantage of pre-written responses.
With Hootsuite allowing you to do all these from one central point, you can have an increase in online sales.
This tool is a uniform resource locator ( URL ) shortener and a link management system that allows you to maximize the power of your links by shortening, sharing across social media platforms, managing, and analyzing links to your content.
It allows you to know which of the social media platforms generate more clicks on your link by doing so you can now focus your marketing strategy on that particular platform so as to generate more online sales.
Bitly goes beyond by allowing you to:
- Give customization and branding to your links
- Track the click data
- Know your top referrals and location, for each link and all links
- Include bitly into your workflow
When you use Bitly, you can know where and when your links are clicked, making it easy to identify valuable platforms and meet the needs of customers and your business.
GOOGLE MY BUSINESS
This is a free and easy-to-use marketing tool for your business so as to manage your online presence across Google including search and map. It helps existing and new customers to find your business online and to them about your business.
With this tool, they can learn more about your business, gain their trust, and then turn them into a profitable customer which allows your online sales to increase.
With Google my business you can:
- Manage your information
Your working hours, websites, and location can be seen when people find your business on Google maps and search through the help of Google my business.
- Interact with customers
Reading and responding to views from your customers is made possible through this tool. Posting pictures about what you do is an added advantage.
- Understand and expand your presence
You can get useful information about how customers find your business and where they come from. You get to know how many customers call you directly from the phone number displayed on the local search results. To generate more awareness about your brand, you can create, manage, and track the performance of smart campaigns.
WHATSAPP FOR BUSINESS
This tool is available for mobile and personal computers. It was built to help small business owners to achieve their goals. Interaction with customers becomes easy with WhatsApp for business by providing tools to automate, sort, and quickly respond to messages.
- Business profile to list useful information about your business such as company’s address, website, and email.
- Statistics to see how many messages were sent successfully, delivered, and read.
- Messaging tools for rapid response.
With all these tools, there is absolutely no reason you can’t have an increase in online sales, whichever marketing strategy you are using.
Now it’s up to you to use these tools to their full capacity.