marketing

6 Sure Ways To Grow Nigerian Business Online In 2022

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 Starting a business usually requires capital and investments but business owners struggle with the promotion and growth of their business to make a profit. Here we are, to profer simple and easy ways to grow businesses online. Firstly you should know that the online media channel is where you possibly get your customers. Studies have shown that 85% of businesses tend to grow their audience through this means. Achieving such a goal in your business is quite easy when you follow the measures below.

Having a business page or account

Of course, creating a business page for your products or services is good, but doesn’t stop there. In fact, it’s just 1% of the effort in business growth. Learning how to manage the page and using digital tools to draw customers to your page is the most valued effort. This could be achieved in ways such as having good content for your product sales, branding, and quality videography of your services or products. This would yield so many views and clicks on your page by individuals. Emphasis should be more on quality content for your product or service. Most businesses have thrived with this strategy. Building content for your business shouldn’t come off as a copy of other businesses. Develop and find content that is unique for your brand. For instance, if your business is concerned with the distribution of electronic and tech gadgets. You as a business owner should come up with content that is tech-friendly. Give quality content that drives your audience and keeps them glued to your page. Remember, many are your competitions, so then feed your audience with quality content and branding.

Get a Landing Page for your Business (Create a Business Website.

This is where most businesses claim they lack funds to create a website. A business website is more like an online warehouse for your products or services. Do you have a business page or account, Yes superb!. You have also successfully engaged your audience with good content they love. The next thought should be, where will my audience get to know more about my business?. Business owners should know that not all crooks and crannies know about their business page. They could decide to google or try to check out if there is an online store for a product or service. Here, your business website pops up for them to go through, and yes they found you, not on your page or business account but your website. It’s quite a shock to most business owners when they see a big brand and think, they woke up one morning to be where they are. Studies have shown that businesses tend to grow and thrive online more. For instance, Jumia Nigeria is a big online store and how did they get to achieve such a height. They looked into most opportunities business owners usually throw off, which is websites, and tapped into it. Here today, Jumia doesn’t have a physical store but sells more than most vendors. Websites are a must-have for every business website give your client a certain level of trust in your products or services. We also recommend developing good websites that are customer friendly. Websites that are workable and easy to navigate through them. This makes it easier for users to get familiar with your services or products.

Tapping into Digital Marketing tools

Marketing a business constitutes the body of business growth. Using digital tools for it makes it easier and less stressful. What’s more? It increases the level at which your audience can easily find your business online and breaches the gap between your business and your audience. Digital marketing tools which will benefit your business such as running ads for your business, good and quality videography that shows what your business is all about in a video. Video contents are of great value to business growth because your audience gets your products or services to the visibility of your audience. Of course, that’s exactly what your audience needs to believe or trust your business.  Your business shouldn’t be left only on images or photo galleries. Netwalkers videography and video editing unit are at your beck and call to give your business the quality video contents it needs to build your business. This offer is available under Netwalkers Digital marketing services

Finding the right space for your business online.

This is usually the common mistake most businesses tend to make. They want to carry their business to all digital platforms. Which of course is a good one, but that same energy is channeled to a particular platform where the right consumers for your products or services are would yield a better result. You have to make sure that business appears and appeals in the presence of individuals who require such services. This of course makes it a lot easier for Users in that space or channel to reach out to your business. Identifying the right space for your business online is one of the smart ways to position your business for easy location.

Use Search Engine Optimization to position your business Website.

It is one thing to create a website and also another to make the website SEO friendly. This would enable Google or any browser to always position your business website at the top of Google search. SEO rates your website and draws traffic to it. It increases the chance of more visits to your business website. Trust our team of developers at NetwalkersNG to give you genuine and quality business websites that are SEO friendly. Our websites services are run by experienced software engineers and web designers who are professionals in Tech. Remember, your business website is where your audience will find your business online, and you have to make the best out of it. 

Creating an Email Marketing List to keep your audience Handy.

Virtually many that make use of digital channels have a personal registered Email. It is then left for businesses to keep these audiences Handy with weekly or monthly email content to drive their interest in your business. This builds a certain familiarity with you and your audience. Email contents can come off in a way such as monthly or festive wishes to your audience, anniversary promo or thank you emails for your customers. This builds and serves as awareness and appreciation. It also brings your business to a customer’s mind and keeps your business to them. In other words, email marketing surely builds and waters your business for possible growth. Such services can be monitored and handled under our Digital marketing services at NetwalkersNG.

  In summary, your business would surely get a boost if the above measures are strategically carried out. Here at NetwalkersNG with our team of software and digital marketing experts within and outside Benin City in Edo state. We are certainly in to help your business to grow digitally and also get your products at the top amongst many competitions. Scared of the finances involved? worry less because the business of your dreams would definitely get a turnaround. Are you a new business owner finding it hard how to grow your business and make more profit?. Hurry now and book our team of digital marketing experts to give your business a boost and to meet your business goals as well.

benefits of websites

Secret Benefits in making a profitable Website

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Websites are truly one of the most valuable business assets which are peculiar to business promotion. Most websites don’t seem beneficial or profitable to their owners. This is caused by the problem of poor website development or design, unclear information on a website. For businesses to harness the potential of their websites and to grow profit there are determined to engage in giving out detailed information about their business goals and objectives. This surely would drive the interest of prospects to engage on your website. In other words, this action keeps your business at a visible reach to consumers. Websites drive many benefits to business which come in form of many features such as;

  • Websites serve as the image of a business online.

The digital representation of business truly takes on its websites. That is to say, websites give a whole lot of information on the business products or services even when a customer cant see them. This presents your products or services to a prospect without your presence. It takes the form of bringing your business right before the presence of a wider audience. This, therefore, guarantees the chance of increasing your business visibility online.

  • Guarantees a level of authenticity of a Business.

Prospects/Consumers tend to weigh the originality of a particular business through a website. It promotes their confidence in a product or service. In the same vein gets your prospects to trust your brand and always stuck to your business.

  • Websites sell your business as a Brand.

Your business stands a chance to be recognized as a brand when it has a website. Using your website to present your goals, mission, and vision keeps your business as one with a well-detailed and achievable market.

  • Websites increase the profitability of a business.

For instance, when customers are driven by the interest of a product or service, in order to get more information on services or products, visit a website to know much more about the business and this turns out to fetch the business customers. Which inline increases sales and profits of a business

  • It gets your business ranked through SEO(Search Engine Optimization).

Websites put your business on top google charts or ranks and increase its visibility to a wide number of audiences, this keeps your business at the top amongst your competitors and then makes it an authority in the field of business you operate. This brings about opportunities for customer growth.

  • Keep your customers informed of new or updated developments in your business.

Websites are an avenue for enlightening and presenting up-to-date pieces of information about activities of a business, such as when goods are restocked or out of stock. This gets your customer to monitor or track information about a product or service that a business provides. This promotes a level of familiarity with a customer and a business.

Reviews by business owners and large-scale markets have shown that having a business website grows the ROI of most businesses to 90%. This is due to the level and quality of business websites that brands utilize to reach out to large audiences. Websites are crucial to business growth. The reason lies in the fact that it puts out your business to as many as who use digital devices, at just a search on the digital channel. It gives prospects the opportunity to get across your business through SEOs. This leverages a business owner the stress of marketing their business through manual means of business promotion by talking to a prospect. Aiding businesses to meet a large number of prospects with little or no stress at all.

NetwalkersNG is a software company located in Benin city, Edo State. We engage in the development of strong websites to grow business presence online. A profitable and strong website takes your business to a level of recognition by a wide range of audiences. It is indeed just what your business needs to be a leader amongst your competitors. Emphasis on quality and well-developed website counts in every business marketing, it drives customers and presents your business as a brand. Your business would want to make a website that is profitable, of course, this can be achieved when trusted in the hands of web development experts. Get a profitable Business website and grow a massive audience space for your business. Know more about our marketing services by visiting our website @netwalkers.com.ng.

Secrete Big Brands Use To Stay Business Most Small Businesses Don’t Know

Secrete Big Brands Use To Stay In Business Most Small Businesses Don’t Know

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Training is a valuable method to keep employees engaged, inspired, and informed, and keep your business ahead of the curve. Training gives brands the opportunity to expand the knowledge base of all employees, but many employers find development opportunities expensive. Employees attending training sessions also miss out on work time which may delay the completion of projects. However, despite these potential drawbacks, training and development provide both the individual and organizations as a whole with benefits that make the cost and time a worthwhile investment. The return on investment from training and development of employees is really a no-brainer.

Why is employee training important?
  1. Improved employee performance – the employee who receives the necessary training is more able to perform in their job. The training will give the employee a greater understanding of their responsibilities within their role, and in turn, build their confidence. This confidence will enhance their overall performance and this can only benefit the company. Employees who are competent and on top of changing industry standards help your company hold a position as a leader and strong competitor within the industry.
  2. Addressing weaknesses – Most employees will have some weaknesses in their workplace skills. A training program allows you to strengthen those skills that each employee needs to improve. A development program brings all employees to a higher level so they all have similar skills and knowledge. This helps reduce any weak links within the company who rely heavily on others to complete basic work tasks. Providing the necessary training creates an overall knowledgeable staff with employees who can take over for one another as needed, work on teams or work independently without constant help and supervision from others.
  3. Consistency – A robust training and development program ensures that employees have consistent experience and background knowledge. The consistency is particularly relevant for the company’s basic policies and procedures. All employees need to be aware of the expectations and procedures within the company. Increased efficiencies in processes result in financial gain for the company.
  4. Increased productivity and adherence to quality standards – Productivity usually increases when a company implements training courses. Increased efficiency in processes will ensure project success which in turn will improve the company turnover and potential market share.
  5. Increased innovation in new strategies and products – Ongoing training and upskilling of the workforce can encourage creativity. New ideas can be formed as a direct result of training and development.
  6. Reduced employee turnover – staff are more likely to feel valued if they are invested in and therefore, less likely to change employers. Training and development are seen as an additional company benefit. Recruitment costs, therefore, go down due to staff retention.
  7. Enhances company reputation and profile – Having a strong and successful training strategy helps to develop your employer brand and make your company a prime consideration for graduates and mid-career changes. Training also makes a company more attractive to potential new recruits who seek to improve their skills and the opportunities associated with those new skills.
    Training can be of any kind relevant to the work or responsibilities of the individual and can be delivered by any appropriate method. For example, it could include:

    • On-the-job learning
    • Mentoring schemes
    • In-house training
    • Individual study

The importance of training your employees – both new and experienced – really cannot be overemphasized.

Netwalkers NG is an Ikorodu – Lagos-based software and digital marketing agency. We help Nigerian small and medium scale businesses with intelligent ICT solutions to grow their business without putting holes in their pocket.

We have specialized in-house and online training in areas of marketing, healthcare, hospitality.  Do reach Us on +2347013178793 or shoot Us a mail at support@netwalkers.com.ng to discuss how to grow or automate your business

misconceptions most people have about digital marketing

Misconceptions most people have about digital marketing [truth included]

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A lot of people get frustrated about their digital marketing strategy, most times they have misguided expectations. We bring to you some of these misconceptions and the truth about them.

Misconception 1: The world has moved to digital, no one does traditional marketing
Fact: You need both traditional and digital marketing to really achieve marketing goals.

Misconceptions 2: Social media will spike business revenue
Fact: Sales and income is directly tied to the quality of your products and services.

Misconceptions 3:Digital Marketing is free or cheap.
Fact: Digital Marketing entails a lot of other skills aside from the free platforms. You need graphics design, SEO, web design, contents creation, video editing, will power to executes skills, these are a lot.

Misconceptions 4: Digital marketing is about likes and follows.
Facts: It’s about valuable customers that can purchase or pay for your products and services discovering about your business.

Misconceptions 5: You need to belong to all social media.
Fact: Be where the majority of your ideal customer is and prioritize it.

Misconceptions 6: You don’t need a website
Fact: Websites are very important digital marketing tools but not a must.

Misconceptions 7: It’s all about posting and boosting ads
Fact: It’s about how your brand stands out from the rest and reaching a business set goals within a budget limit.

Misconceptions 8: Digital marketing is for business and that needs customers.
Fact: Every size needs digital marketing either to gain new customer, retain existing once or as a customer support channel

Misconceptions 9: Letting too much will give out business secrets
Fact: Almost all business strategies are out there, it’s the willpower to execute that makes the brand stand out.

 

Netwalkers NG is Lagos based digital agency. We provide intelligent ICT solutions for Nigerian small businesses, especially health care providers. We build websites, developed app, digital marketing, and our robust EMR software.

For more information, talk to Odinaka – 07013178793

2021 digital marketing strategy

2021 Digital Marketing Strategy You Should Consider

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2021 Digital Marketing Strategy To Consider

2021 Digital Marketing Strategy To Consider

The internet, social media is a very powerful marketing tool in today’s business. Not paying proper attention might really cost your business as more and more people now embrace and are willing to receive services on the internet, your business should be in sync with technology or risk been displaced. With the coronavirus pandemic, contactless rendering of service is been more accepted. We hand-picked these tested online strategies you too can implement for your business today. Feel free to reach for any assistance.

1. Get a mobile responsive device.
2. Install tracking codes on the website for remarketing
3. Professionally setup social networks
4. Upload existing client data on social media for
5. Create a lookalike audience of existing clients.
6. Create a content calendar.
7. Run paid ads to old and future clients.
8. Measure and optimize
9. Repeat

 

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How To Retain Hospital Old Clients

How to retain existing clients for hospitals

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How To Retain Hospital Old Clients

Its cheaper and less stressful to sell to old clients than existing ones, with these tips, you should be able to retain old clients

1. Have a reach out marketing structures

2. Ask happy clients to follow you on social media and websites

3. Create content like health tips across social media or website

4. Be consistent with branding across social media handles

5. Have a feedback mechanism and a retention plan

6. Have a referral program in place

7. Send a reminder for appointments and follow up

8. Be an authority in your chosen field of practice.

9. Embrace automation. Netwalkers NG is an ICT provider for Nigerian health care providers. Check out our website http://www.netwalkers.com.ng

show hospital on map and search

How To Optimise Your Hospital on Google Map & Search

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How To Optimize Your Business Or Hospital On Google Search And Map

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. In this video tutorial, I will walk you through the process to set up a google my business account and some tips to make it unique so as to be easily found on search and map

[BLOG POST] what is prototyping

WHAT IS PROTOTYPING AND WHY YOU NEED START YOUR WEBSITE WITH A PROTOTYPE

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Imagine your website developer presents to you your final project, and it looks like trash. The color, fonts, the layout does not correlate with your brand or after putting efforts into getting your application ready and it’s not delivering and after a series of investigations, you discovered the user experience was poorly designed and you need go back to the drawing board. This is time-consuming and in business, every time matters a lot. The success of every project depends on a lot of things, so many are out of your control while some are avoidable just by getting a prototype for your website or app development.

After deciding you want a fully functional website or app for your business, you must have stated your business goals. Whether you want to increase your online sales, create more brand awareness, to create room for a strong connection between your customers and brand, or even solve a particular business problem, whatever the case maybe you do need to start your website or app with a prototype so as to get a good website or app in order to achieve all your business goals. 

So, therefore starting your website with a prototype is of great importance which will allow you to avoid unwanted issues in the nearest future.

As we all know, there is a beginning to everything we do in life. The very first step in developing a website or app is creating the prototype, a detailed structure. Sketching on paper is the easiest way but sometimes the project might be complex or the client might be more demanding and tasking. The higher the expectation in developing something unique, you will need more than just a paper for your sketch. 

WHAT IS PROTOTYPING

This is the experimental stage of software, web app, and website release in which a group of designers or developers comes together to implement ideas into a valuable form from scratch to the final product. The development process and error fixing occur at this stage before the final project is built, it also gives room for end-user or customers to provide their own idea to the team of developers or designers before the full project begins.

Prototyping helps to point out and put together the directions of a design which also saves significant time.

Read more related articles:

WEBSITE PROTOTYPE

A prototype is a rough work or model of the final website or app to test the concept before the website or app is built. It allows customers and companies to give feedback and to see how the site will work. 

REASON TO MAKE PROTOTYPE

There are several reasons to make a prototype before carrying the full project which are:

  • It allows the customer to have an idea of how the final site will look like.
  • Focusing on the important part of the element by streamlining the design process
  • Well-planned prototyping creates the possibility to avoid any changes in the final project.
  • Create an opportunity for users to give feedback to help identify which elements will work best.
  • It saves time and reduces the workload for developers when designing the final project
  • It also saves customer’s money
  • It gives room for spotting unnecessary elements that can be avoided before the final project is done.

We at Netwalkers NG, an Ikorodu – Lagos based website, app development, and digital marketing company will provide you with a well-structured prototype for your website so as to achieve your business goals.

ADVANTAGES OF PROTOTYPING

Getting a prototype is an important step to take before you embark on the final project. Prototyping has several advantages which are:

  • INCREASE THE QUALITY OF YOUR WEBSITE

Prototyping brings out the quality of a website or app, it allows you to check the navigability of the site, check the usability of the site, and correct placement of content which allows easy access to information on the site. With all this in place, you can be sure to get a quality website.

  • CLEAR PRESENTATION OF IDEAS TO CUSTOMERS

A good prototype makes it possible to present how the future output will look to customers in a concrete way and also gives the customer a clear understanding of the final project. By doing so you have the recommendations, testimonials, and opinions of the customer.

  • RISK REDUCTION

Having a project with a well-structured prototype reduces the risk of failure than a project without a prototype. Prototypes affect the most crucial part of a project which are time, resources, and budget. 

After getting a prototype for a project, it reveals most of the deficiency and the useful parts are found.

  • FAST AND EASY TO CREATE

Providing a simple sketch on paper allows the designer to better understand the logic and functionality of the project. This simple sketch, with detailed buttons for a website, will be modified by an experienced developer or designer into a full project.

  • ESTIMATE TECHNICAL FEASIBILITY

It allows for the actualization of an idea and to know which aspect of this idea will be difficult or impossible to carry out. Creating a prototype for a website can highlight any unwanted physical, technical, and financial constraints.

  • ENCOURAGES COLLABORATION

Prototypes allow everyone involved to come on board early on in the process. From the customers to the employers, the design team can have a rough preview of what you are going to build and can provide valuable feedback and decisions before you carry out the full project.

TYPES OF PROTOTYPING

  • Low-fidelity Prototyping 

These are often paper-based and do not give room for user interactions. They range from series of hand sketches to print-out and are quicker to create. They enable early visualization of alternate design solutions, which produce innovation and improvement. Low-fidelity prototypes are cheap, disposable, and easy to make changes.

  • High-fidelity Prototyping

They are digital prototypes created using software such as Figma, Adobe XD, etc. which allows realistic user interactions. It gives you a close representation of how the final project will look like. They are more effective when it comes to collecting true human data performance e.g., the time it will take to complete a task and also in the presentation of the project to the clients, management, and others.

With all these, it is important to start your website with a prototype so as to avoid a costly mistake in the nearest future and also for you to get a good, quality, and functional website that will meet your business goals.

Are you confused about how to get started? Contact us today at Netwalkers NG an Ikorodu – Lagos based website, app development, and digital marketing agency.

[BLOG POST] website vs webapp

WEBSITE VS WEB APP, WHICH DOES MY BUSINESS NEED?

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As a business owner, you might have heard of websites or web applications that you think are the same but in the real sense, they are not. When you want to establish a strong online presence for your business, you need to consider either creating a website or web application. As you might want to know they both have some similarities and sound alike. 

These online tools can help your business stand out amongst your competitors but how to know which one to go for has become a major challenge.

A website or web application are both viewed via a web browser, they both use the internet, so to an ordinary person viewing both through a web browser might be thinking they are both the same but for a business looking to stage a strong presence online it is deeper than that.

In recent years, there is a major problem for businesses that want to gain a good reputation online to choose between a website or web application.

To ease you with this problem, we will explain the concepts so as to clear the air around the subject matters. As a business owner, you will also need to state out your business goals which will help you to make the right choice between a website or web application for your business.

WEBSITES

As you are reading this article, you are on a website. A website is a group of web pages that are navigable and they can present content such as images, text, video, and audio. Websites are built using HYPERTEXT MARKUP LANGUAGE ( HTML ), CASCADING STYLE SHEET ( CSS ), and other programming languages such as JavaScript, Python, etc. and they share a single domain name.

Websites can be developed and maintained by an individual, business, or organization. When you choose a web development service to build a website, presenting information about your business on different pages of the web which your visitors will see, filling of a contact form, is what you get.

Typical examples of websites include blogs, government sites, news sites, and educational sites, etc. 

Read more articles;

WEB APPLICATION 

Web application according to Wikipedia is application software that runs on a web server, unlike computer-based software that runs on the operating system of any device. A user can have access to a web application via a web browser with an active internet connection. 

Web apps solve a particular business problem, it makes business process operation run smoothly. A web application is the same as the other software you install to a system but the difference is that it runs from a browser. It could be connected through a local area network or the internet. There are several kinds of web applications. It could be for accounting, Human resource management, marketing, client support, etc. The advantage of web apps over applications installed on computers is that it can be accessed from any device with a browser capability. You just need to dedicate a computer as a server that will house the database and application. The rest computer connects to this server through the internet or local area network.

Web applications are more difficult to build and require an experienced team of software developers because of their wide range of functionality and are extremely customizable. 

If you want your users to perform extra activities you will need to add some function to enable them to do so with ease. By so doing a website can become a web app if the main purpose of sharing information is turned to interaction. 

The web application can run offline. Within an organization or a company, the web application can be created and manage to solve some internal issues but must be connected to a central server.

A fully functional web application is built in two stages, the frontend which is the visible part of the web app, and the backend which is where the storage of activities takes place. The frontend uses HYPERTEXT MARKUP LANGUAGE ( HTML ), CASCADING STYLE SHEET ( CSS ) while the backend makes use of programming stacks such as LAMP (Linux operating system, Apache, Mysql, and PHP)  or  MEAN stack (Mongo DB, Express JS, Angular, Node JS) and so on.

Read more related articles;

DIFFERENCE BETWEEN A WEBSITE AND A WEB APP

 

WEBSITE

WEB APPLICATION

It consists of static content, which is visible and accessible to all visitors.

Ability to interact with the end-users.

Strictly for the reading of the page content, it does not give room for manipulation.

A web app allows both reading and manipulating of its page content.

Very simple functionality.

High functionality, which makes it complex.

Does not need to be compiled in advance before deployment.

Must be compiled in advance before deployment.

Authentication is not necessary for informational websites.

It requires authentication because it offers more options than a website.

It is a complete package, which you access via a browser.

It is part of the website.

 

Allows web-based push notification

Sending of messages directly to users

All web apps are websites, but all websites are not web apps.

We are Netwalkers NG, an Ikorodu – Lagos based website, app development, and digital marketing company, we can help you with a fully functional website or web app depending on your business goals.

WHEN TO CHOOSE A WEBSITE

To choose a website over a web app, you need to consider the following;

  • It provides your customers with lots of information about your business
  • An effective way of showing your products or services
  • It increases your credibility and creates social proof for your brand in the market
  • With the use of articles and blogs, you can educate your customers about your business
  • It increases your brand awareness, by showing your brand story to your audience or potential customers
  • Market your brand to a wider audience 
  • Increase in customer support

WHEN A WEB APP MAKES MORE SENSE

The following are to be considered when going for a web app;

  • Allows gathering of more customers
  • It gives room for a strong and powerful communication channel for customers and your business
  • Plays a major role in the branding process of your business
  • It solves a specific business challenge and or problem
  • It generates more return on investment ( ROI ) through effective customer service

WHICH DOES MY BUSINESS NEED?

From the comparison so far, it is absolutely clear that web apps are a better choice than websites. But depending on your business goals, if you just want to share information about your brand then getting a website is suitable for that.

As the digital world is growing rapidly, more businesses are looking to have a platform where personalization and engagement with customers are more effective than ever before and these are exactly what web applications will give you at their best.

Whatever your business goals are, we at Netwalkers NG an Ikorodu – Lagos based website, app development, and digital marketing company  is here to provide you with what is perfect for your business. 

Contact us today for more information.

[BLOG BANNER] what makes a professional website

WHAT MAKES A PROFESSIONAL WEBSITE DESIGN

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When looking to gain a strong reputation in the online business world having a professional website design is a key factor. Creating that first impression that will last forever when someone lands on your page is of great importance. 

You may want to increase your brand awareness or have a high conversion rate when they visit your website. So, having a good website can make the difference between a new customer or a lost future customer. 

This is where your target audience will learn more about your brand, having a poor design that makes your website look unprofessional so as not to discourage your visitors from becoming paying customers or ambassadors is the last thing you want to do.

Having a professional website design is a way of keeping up with the constantly changing technologies and what people may expect. Getting your website to look appealing in the presence of your readers can not be underrated because you have limited time to grab their attention as most of these readers are not patient enough. 

While some technologies are still in vogue and some have faded away, what should you do to make your website look professional? We are in an era where browsing the web on the go is part of our daily activities.

In this article, I will walk you through what makes a website design look professional which will allow your readers to visit more often.

Check out more articles;

Content marketing and why your business needs care about it

What’s an email signature and why a business needs it

MOBILE-FRIENDLY

As I have said earlier that we are in an era where browsing the web on the go has become part of our daily life. This means that most visitors will be getting to your website through their mobile phone or tablet, mobile traffic has already overtaken desktop or laptop, and it’s still growing fast. Having a mobile-friendly website is crucial to have a good reputation in the online world. 

Developing your site in a way such that it is more friendly to use when on mobile devices, that is the layout and design should fit in the smaller screen of any kind of mobile devices, and the user experience should also be comfortable, easy to navigate with the accurate format. They don’t need pinch or zoom. If you miss out on all this, you risk customers closing your site and going elsewhere. People are impatient, they need information so fast, and in a way that is clear, readable, and user friendly.

So making your website mobile-friendly is something you have to consider right from the very beginning. It is of the great advantage of making your site in a way that is easy and adapts comfortably on all mobile platforms.

SIMPLE AND EXCITING DESIGN

Having a website that is simple and exciting at the same time makes it more professional. You don’t have to clutter your site with too many effects and animation as it makes the site difficult to use and hard to navigate through. Your site should be well organized, clean, clutter-free, and with good navigation that is great at directing users to exactly where they want to go.

When designing your website, try to meet the expectation of your readers, put yourself in their shoes but don’t bore them, give it life and express your brand’s identity.

Every user came to your website with a purpose. They are not there to admire your graphics skills, fancy effects, fonts, animations, design, and layout. All this can be appealing but should not distract them from getting the purpose they visited your website. 

Delete any information you don’t truly need, don’t waste the space with unnecessary effects and animations. Simple design on the website has proven long-lasting and also sure to withstand the test of time.

Keeping it simple, exciting, using good fonts, and easy to navigate makes your website look professional in the presence of your audience.

SIMPLE HOMEPAGE BUT EFFECTIVE

Most people recall what they see rather than what they read. These people are known to be visually-oriented learners, about 80% recall what they see while 20% can recall what they read. This is important information to hold with great relevance when designing your homepage, whichever way you choose to design your homepage make sure it is simple and in line with your business brand.

No matter which digital marketing strategy you use to create awareness for your brand, you are most likely to direct them to your homepage to learn more about your brand. Once they are there, they can navigate through with ease and simplicity to get more information about your business. However, your homepage represents your brand and it is useful to give information about your company. 

When designing your homepage, it is important to keep it simple but effective. You don’t want to load your users with abundance information, include elements that will be of interest to your audience using a visual element rather than block text is a good option. If your homepage is too busy that is a turn-off for visitors.

You can create visual elements that link to other pages with information on your site. This will help users to see other information about your business and allow them to decide on what to do next. 

An effective homepage only includes important information that will keep it less untidy and allow your visitors to navigate with ease. With a simple and effective homepage, visitors will engage with your page much longer.

We at Netwalkers NG, an Ikorodu – Lagos based web, app, and digital marketing agency can provide you with a professional website design for your brand.

LOAD TIME

No matter how simple your website may be, with good mobile usability if it takes time to load you are bound to lose your audience. Every web visitor expects a page to load within 3 seconds or even less and will leave if it does not load within the space of 3 seconds. Using a well-optimized image size will allow your site to load faster. 

According to Kissmertrics, the longer it takes a page to load, the higher the rate of leaving the page. Slow loading will affect your google search ranking negatively, lowering your site ranking in search results. Page design and programming affect the loading time of a page. Increase your page speed to make it more professional by optimizing your code, optimizing image size, reducing the number of redirects, and more.

RELEVANT CALL TO ACTION ( CTA )

This is an important piece to be added to your website for professionalism because it allows your user to take profitable action on the website. When your target audience visits your sites and are excited about what they see, they might not know what to do next so by integrating relevant CTA buttons, you can guide them through the next step you want them to take in order to move towards conversion. 

By adding relevant CTA buttons on your website makes it professional and will lead to an increase in conversion rate for your business.

INCLUDE SOCIAL MEDIA BUTTON

In recent years social media has become a useful tool in generating new leads to connect with your brand or business. 

Including social media buttons in your website gives it a touch of professionalism which allows your audience to have a good connection and trust your brand even more. If your audiences are on social media, with a social media button it will be quick to connect them to your page. They can choose to follow your page if they find what is exciting to them.

Social media helps you to build a strong connection with your audience. Adding these buttons to your site will help your brand grow and connect with better leads that can earn you a good conversion rate.

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Don’t know how to make your website more professional contact us today at Netwalkers NG an Ikorodu – Lagos based web, app, and digital marking agency. We inculcate all these and more on web design or development projects. Contact Us Today

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