Modern Health Care Business Success Tips Most Care Providers Are Know or Use
Hello, I will be sharing with you the Best practices in healthcare marketing. How to best promote Medical and specialist practices, dental offices, clinics, and health facilities
The internet is changing the world and changes are evident in the medical-health sector as well.
More and more frequently, patients (mostly females) search the internet for information on pathologies, specialists, and health facilities issues. With equal frequency, they ask for advice and opinions from experts and friends on blogs, social networks, and forums. Forums can be of great help in sharing information and personal experiences regarding a pathology.
All these marketing tools, when managed strategically, can help to overcome the common resistance of the medical-health field, reducing the distance between doctor and patient and the difficulty in accepting the pathology.
For a specialist, as for a healthcare facility, the online presence and the choosing of SEO techniques are essential to having patient searches and to transmit professionalism and reliability.
So, in this article, I will reveal all the secrets and technics to grow your hospital/clinic online faster x2.
Contents
- 1 1. Impactful, responsive, and user-friendly website·
- 2 2. Decent social networks profile
- 3 3. Google Business page
- 4 4. SEO
- 5 5. Promotion of events, seminars, conferences
- 6 6. Email marketing: newsletter and mailing list
- 7 7. Collect the data and organize the target
- 8 8. Facebook Ads and Google Adwords
- 9 9. Promotions on the website and social networks (coupons, discounts, packages)
- 10 10. Corporate Blog and Inbound Marketing
1. Impactful, responsive, and user-friendly website·
High-impact graphics can make a difference, but on their own, it will never be enough.
Responsive & mobile-friendly website: access to the web from mobile devices (smartphones, tablets, etc.) has exceeded access from the desktop. Having a website that is not optimized for mobile devices is equivalent to losing more than 50% of potential customers. It is not just a quantitative issue: being able to use the website at any time can also make a difference in qualitative terms. To learn more about this topic, we recommend reading our article “What makes a professional web design”
To bring doctor and patient closely, a clear and simple language is needed, a transparent and intuitive layout, which guides the user in navigation, facilitating access to all the information he needs.
Users are increasingly searching the web for health information. And they are not limited to institutional or corporate sites but are looking for a closer and direct relationship with specialists. A privileged channel for establishing and maintaining this relationship, with a view to building loyalty, is that of social networks.
Through the social presence, we can transform users into customers and or use them for remarketing of our business.
Besides, some medical and specialist studies have begun, with excellent results, to use social channels for customer assistance or to respond to requests and quotes.
3. Google Business page
A small trick that can be very useful. In addition to improving the online presence (and geo-localization) of a company, it is functional for users looking for contact information, hours of service, and reviews from other users.
Without even accessing the page, already within the search results, we can view addresses, timetables and even get directions or contact by phone. These functions are even more useful in mobile browsing.
4. SEO
SEO (Search Engine Optimization) is an essential part of healthcare marketing.
Whether it’s blog articles, website pages, or posts intended for social networks, SEO techniques make it possible to make content more visible and famous, right when users search for similar or related content.
(You can learn more about the topic by reading “How To Optimise Your Hospital on Google Map & Search“ & “Top tools to increase your online sales”).
Thanks to SEO techniques, by producing quality content, we can intercept the searches of our potential patients and significantly increase traffic to our pages.
5. Promotion of events, seminars, conferences
Advertising and promoting all the activities in which the specialist or health facility participates allows acquiring authority and trust not only from the public but also from the scientific community. It is therefore important to establish and maintain relationships with partners (or other structures) and colleagues, who can become ambassadors of your business.
On the web, you can’t be separated. To count, you have to be part of a network!
If you think that, in 2021, email marketing has lost its validity, you are wrong!
When well-planned and integrated into a more comprehensive strategy, which includes other channels, email marketing can pay off.
Periodic newsletters and modest mailing lists, which are useful for users. Current news, any promotions, and offers, scientific discoveries, new offices, or new services available, are just some of the categories that can be negotiated.
To gain more loyalty from your audience, also remember to wish them a happy birthday. Christmas, Easter, and if you want to win over your (potential) customers, a personalized happy birthday greeting to those who have communicated their date of birth to you.
Of course, numerous software programs automate the management of these practices.
7. Collect the data and organize the target
User profiling (the set of activities for collecting and processing data on users) is a central moment of the web marketing strategy.
Based on the data collected, we can segment our audience and address different communications to each segment, obtaining better results than generalist messages.
Example: Having the personal data of your users, you can address targeted communications on the prevention of common health issues, and or to a specific age of people.
8. Facebook Ads and Google Adwords
Sometimes, to boost your hospital/clinic business, it is necessary to invest in advertising. This is because Facebook Ads and Adwords allow us to reach our target audience with very high precision compared to general media.
On Facebook, for example, we can choose to show our message only to those who are of a certain age, who reside in a specific area, and who have specific interests.
The web and social networks are extraordinary platforms for carrying out promotions, offering gifts, and offering customized packages for specific categories of users.
These promotional forms, in addition to increasing the volume of bookings and visits, are very efficient for growing the knowledge of a health facility and for encouraging the natural propensity to share on the web.
10. Corporate Blog and Inbound Marketing
We have reached the last point… last but not least 
Inbound marketing starts from an opposite conception compared to traditional marketing, based on a generalist spread of messages (push). It aims to attract (pull) the potential customer, making the content of interest visible and accessible.
First of all, it is much more effective than traditional marketing, since the pre-thought of receiving the message by an interested person is infinitely higher. Also, Inbound Marketing allows you to broadly expand your marketing area and can help create a good reputation.
Through a corporate blog and content management activity, you can increase your audience, increase your brand, and, repeatedly, increased bookings and visits to your website.
But know that it is not an activity that can be conducted continuously or lightly.
Behind the management of a blog and inbound marketing, there must be a clear and effective strategy and accurate planning of all aspects.
Conclusions
Only a few years ago, these practices could be enough to stand out from the competition and establish themselves in the market. Today, most specialist practices and healthcare facilities cannot do without them, but few can achieve the expected results.
Given that, if you want to “survive” in the market, you cannot ignore these activities, in order to beat the competition, it is necessary to manage them professionally and with a long-term perspective. Comment your thoughts below.
Netwakers NG is a Lagos-based digital agency specialized in making work processes more efficient and hassle-free through our web development and design services. We also help Nigeria health care provider take their business or practice to a broader audience through digital marketing. Talk to Us Today for a FREE consultation on online opportunities availed to your business.
cs can make a difference, but on their own, it will never be enough.
Responsive & mobile-friendly website: access to the web from mobile devices (smartphones, tablets, etc.) has exceeded access from the desktop. Having a website that is not optimized for mobile devices is equivalent to losing more than 50% of potential customers. It is not just a quantitative issue: being able to use the website at any time can also make a difference in qualitative terms. To learn more about this topic, we recommend reading our article “What makes a professional web design”
To bring doctor and patient closely, a clear and simple language is needed, a transparent and intuitive layout, which guides the user in navigation, facilitating access to all the information he needs.
