digital marketing

03 25 2024

EMR Technology Reviews In Nigeria

mary.olorunfemi16@gmail.com careers, Clinique Plus #netwalkersng, digital marketing, emr software, medical practice, netwalkersng 0

The adoption of Electronic Medical Record (EMR) technology in Nigeria has been on a steady rise, as healthcare providers seek efficient, reliable, and scalable solutions to improve patient care and operational efficiency. Among the myriad of options available, CliniquePlus EMR Software has emerged as a leader in the field, setting a benchmark for excellence in healthcare technology. This review explores the landscape of EMR technology in Nigeria, highlighting the standout features of CliniquePlus that make it the preferred choice for healthcare professionals.

CliniquePlus EMR Software: A Cut Above the Rest

User-Friendly Interface: One of the most lauded features of CliniquePlus is its intuitive interface, which significantly reduces the learning curve for new users. This ease of use ensures that healthcare providers can focus more on patient care rather than navigating complex software menus.

Comprehensive Functionality: CliniquePlus offers an all-encompassing suite of features that cater to the multifaceted needs of modern healthcare facilities. From patient registration, appointment scheduling, and clinical documentation to pharmacy management, laboratory services integration, and billing, CliniquePlus streamlines every aspect of medical practice management.

Compliance and Security: In an era where data breaches are a significant concern, CliniquePlus stands out for its robust security measures and compliance with international standards, including HL7, LOINC, and WHO guidelines. This commitment to data security instills confidence among its users, knowing their patient’s information is safeguarded.

Scalability: Whether it’s a small clinic or a large hospital, CliniquePlus is designed to scale with the growth of your healthcare facility. Its modular design allows for the addition of new features and modules as needed, ensuring that the software continues to meet the evolving demands of healthcare delivery.

Local Support and Customization: Understanding the unique challenges of the Nigerian healthcare landscape, CliniquePlus offers exceptional local support and the flexibility to customize features to fit the specific needs of Nigerian healthcare providers. This local relevance is a critical factor in its widespread adoption.

The Landscape of EMR Technology in Nigeria: Other Contenders

While CliniquePlus leads the pack, several other EMR solutions are available in the Nigerian market, each with its own set of features and benefits. These include HealthStream EMR, which is known for its simplicity and affordability, and MedConnectPlus, which offers advanced analytics and decision-support tools. However, when it comes to a holistic solution that combines user-friendliness, comprehensive features, robust security, and local support, CliniquePlus remains unparalleled.

Conclusion: Setting the Standard for EMR Excellence

The journey towards digitizing healthcare in Nigeria is fraught with challenges, from infrastructure hurdles to the need for comprehensive data security measures. In this evolving landscape, CliniquePlus EMR Software has set a high standard for what healthcare providers should expect from an EMR system. Its blend of intuitive design, comprehensive features, stringent security protocols, and local customization options make it the best EMR technology solution for Nigerian medical centers in 2024.

As healthcare continues to advance in Nigeria, EMR technologies like CliniquePlus will play a pivotal role in transforming patient care, improving operational efficiencies, and ensuring the seamless flow of information across the healthcare continuum.

To send them a message on WhatsApp: https://wa.me/2349046672153
To request a callback, click here.

ChatGPT can make mistakes. Consider checking important information.

01 07 2021

CMS or Custom Website, Which To Go For

Netwalkers knowledge base agency, digital marketing, lagos, netwalkersng 0

There comes a time you decide to establish a strong online reputation in the digital online world, getting a website comes next. Creating a new website takes a well detailed planning and decision making. One of the decisions to be made is to decide whether to use a custom-based website or a content management system website. A lot of companies today make use of the CMS website as it allows them to create a website without the need to hire a web developer or write any code. Could that be the best decision? In this article, we give you a detailed comparison between a CMS website and a custom-based website.

WHAT IS CONTENT MANAGEMENT SYSTEM

In its basic form, CMS is just a click and drop building platform for websites, just like the normal graphic design software like CorelDraw, Photoshop, etc. It offers an interface that does not require any coding skills or other technical knowledge. Content creators and managers can deploy changes to the site without the help of a well-skilled developer. Examples are WordPress, Wix, Joomla, Prestashop, etc.

The following are the common features of CMS:

Creating content – it allows user to create, edit, and format content with ease
Storing of content – it stores content in one piece neat, and concisely with a consistent fashion.
Workflow – create a work-free station with the ease of carrying out various responsibilities by the authors, editors, and admin.
Publishing – Organizing and publishing content live.

Other features and capabilities of good content management include:

What you see is what you get editor ( WYS/WYG )
Search Engine Optimization ( SEO ) Friendly
Mobile optimizing and response design
Multi-User management
Browser compatibility
E-commerce functions – i.e., catalog, shopping cart, secured payment system
Community management – i.e., commenting, profile
Library of website themes
Tools for tagging content and creating classification
Analytics tools
Application Programming Interface and a lot more

NETWALKERS NG will create the best website for your brand with a suitable CONTENT MANAGEMENT SYSTEM.

http://netwalkers.com.ng/

ADVANTAGE OF A CONTENT MANAGEMENT SYSTEM

There are 2 major advantage or benefits of a CMS based website:

It creates room for teamwork where multiple users can log on and contribute, format, or edit content to be published. CMS can be assessed from anywhere by any user because of the browser-based interface.
Allows people with little or no technical knowledge of programming to easily create their web content. A user can edit text or upload an image without knowing HTML or CSS which is made possible by the WYS/WYG editors on every CMS platform.

CHOOSING A GOOD CMS

There is almost no limit to the factors that an organization needs to consider before investing in CMS. An organization needs to evaluate its information management practice and the business goal with respect to the publishing of content.

Making a list of the business problems you are trying to solve as well as any specific requirements you may have will make you choose the right content management system for your website – the one that supports your business requirements.

They come in all forms, shapes, and sizes, each with its own basic functionality such as an easy-to-use editor interface and intelligent search capabilities. Some are used for blogging, others may be designed for eCommerce with features for pricing and accounting functionality, these specifics will vary based on your company’s needs and resources.

Having known what CMS platform is all about and things to consider before choosing a good CMS for your business, we are NETWALKERS NG an intelligent business solutions provider for small businesses in Nigeria, situated at 274 Lagos Rd, Ogolonto – Ikorodu, Lagos State.

http://netwalkers.com.ng/when-to-hire-a-freelancer-vs-a-professional-agency/

What is a custom website?

Custom website are hand coded website using programming language such as JavaScript, Python, Nodejs, PHP, etc.

CUSTOM-BUILT SITES VALUES

UNIQUENESS

Your brand becomes stronger when built to fit its own unique purpose rather than buying a ready-made template. This is the most important value of a custom website because it is built specifically to support your brand in a consistent way. The more customized your website is the more professional you appear to your audience, to read more on this click https://goodmancreatives.com/custom-websites-vs-diy-builders/.

UNLIMITED DESIGN AND FUNCTIONALITY

There is no limit to graphic design and functionality when you use a custom-built website. Whatever you think of, a custom site can be programmed to perform your needs.

FLEXIBILITY AND GROWTH

Getting a website that is flexible and grows alongside the growth of your business is a key advantage in establishing a strong presence online, click here to learn more about taking your business online. You might want to make a significant change not only to the design but also to the functionality of your site, having built a digital presence with a system that allows a larger flow of traffic and flexible so that it is easy to make changes to the functionality of the existing platform is a vital asset for any business looking to expand in the digital world.

UPDATE AND SECURITY

A custom site is pretty easy to update, your developer will be able to fix any problem that occurs in the nearest future by changing the coding of the site. With a content management system, you wait for updates to happen and when that happens, some of those updates can mess up your content or layout which will put a big hole to your site security as well. Website security has become a more challenging issue for search engines and customers as well. Using a CMS platform opens your website to vulnerabilities that affect all other websites using these platforms, this means that any vulnerabilities found on any website can be used to penetrate all other websites using the same version of the platform.

With a custom-based website, your developer can make updates for you and secure you from potential hackers. More article on WEBSITE SECURITY coming soon.

SEARCH ENGINE OPTIMIZATION ( SEO ) FRIENDLY

Web developers who build the site from scratch have the technical know-how to optimize your site for search engines. This is very vital for your digital presence, especially when targeting a special region/area and or product/services. A web developer can add a customized code that allows better keyword penetration and features to the site which will make your website SEO friendly for your brand awareness.

SPEED

Custom build site allows you to avoid unnecessary functionality and bloatware. This bloatware, can not increase the complexity of a user but will affect the technical structure of a site which affects the time for a website to load. Building each function for your site allows you to optimize not only the functionality but also the design of these functions which avoid unnecessary functionality and further increase the speed.

BROWSER COMPATIBILITY

A lot of business starters do not pay attention to this value. In a real sense, compatibility can make or break your site across all platforms. According to research google has about 90% of the entire https://gs.statcounter.com/search-engine-market-share

and most people use google chrome these days. A custom website ensures that your design is consistent across all browsers

TIME-SAVING

If your business requires more of your time.it is of great importance to get a custom build website. Hiring a web design agency to build a custom site saves you a lot of time and energy since you won’t be able to modify your site all by yourself. This allows you to have more time to grow your business and focus on other parts.

CMS OR CUSTOM WEBSITE

As a business owner with the aim of just showing your brand online, a CMS website is the best option but going beyond displaying your brand, you might want to run a web application then you should consider using a custom website.

Here are few tips to consider in making the right choice of website for your brand.

YOUR BUDGET

Depending on how much money you can afford on a website design, you can give what you have. Custom build website is more expensive than a content management system website. CMS is often cheap and sometimes free to download on the internet.

TIME FRAME

If you are time conscious or you do have a specific date to launch your website? If so a CMS website is the fastest one you can get but if you do have plenty of time at your disposal then you go for a custom-based website to suit your brand.

TIME INVESTMENT

You should consider the amount of time you can invest when choosing the type of website you want. CMS based website will require more of your time than a custom-based website.

RESPONSIVENESS

When making your choice you should consider responsiveness across all devices. Whether you go for a CMS website or a custom-based one, have a website that is mobile-friendly because a lot of people nowadays surf the net with their mobile devices, you also need to optimize your site for mobile use.

NEED HELP ON YOUR WEBSITE?

NETWALKERS NG intelligent business solutions offer both a content management system website and custom-based websites services for your business needs. If you are finding it difficult to decide, message us today, we offer free consultation and we will be glad to assist you.

NETWALKERS NG is a professional web/software development and digital marketing agency located at 274, Lagos Rd, Ogolonto-Ikorodu, Lagos State, Nigeria.

We specialize in the following,

Web Design and Development
Social Media Marketing
SEO
Software Development
Branding
Online Reputation Management
Digital Marketing
Training and Support.

CONTACT US TODAY FOR MORE INFO!!!

http://netwalkers.com.ng/contact_us/

[BLOG POST] content marketing - why your business needs to care about it

01 07 2021

CONTENT MARKETING AND WHY YOUR BUSINESS NEEDS CARE ABOUT IT

Netwalkers knowledge base digital marketing, ikorodu, lagos, netwalkersng, webdesign 0

Making a real-life practical to what content marketing entails for example a tin of milk. The tin is the container ( marketing ) that contains the content milk that is your product or services. So to establish your tin of milk you need to create valuable content and share across the various platform to attract and engage your targeted audience which leads to the meaning which says;

Content marketing is a type of marketing strategy which involves the process of creating valuable, relevant, and consistent online materials about your product or services and distributing or sharing across various platforms to gain, attract and engage your targeted audience with the aim of driving profitable customer action.

Simply creating content is not just enough you have to go the extra mile to create content that will help gain the trust of your target audience. In digital marketing, content marketing is used in order to:

To attract and generate leads
Increase the customer base
Increase brand awareness and credibility
Engage the community of users online
Increase online sales.

Good content marketing will attract prospects and transform them into customers by creating and sharing meaningful free content for your brand. It helps businesses to create long-lasting brand loyalty, provides the essential information to customers, and creates the willingness to purchase products from your business in the nearest future. Content marketing does not involve direct sales. Instead, it builds a strong and healthy relationship with your audience.

The keyword in the definition is “valuable” it changes the overall definition from one that could be used to describe any form of advertisement or marketing. You can tell if a piece of content can be used as part of a content marketing campaign if the audience seeks it out if the audience wants to consume it rather than discarding it.

NETWALKERS NG, a Ikorodu Lagos based digital marketing agency can provide you with meaningful contents to attract new leads and engage your existing customers.

RELATED ARTICLES

http://netwalkers.com.ng/12-common-mistakes-to-avoid-while-starting-a-business-in-2021/

http://netwalkers.com.ng/do-i-need-a-website-for-my-business-yes-heres-6-proven-reasons/

TYPES OF CONTENT MARKETING

There are far too many types of content marketing alongside content too. Our aim is to go give you an introduction to what content marketing is all about. We are given you the most common categories you are likely to encounter.

These include:

Blog Post
Infographics
Podcasts
Video
Social Media

BLOG POST

According to The State Content of Marketing Report 2019: Global Report, blog posts still account for the majority of content marketing out there. Businesses that use blogs receive 97 percent more links to their website. This is why it is useful since blogging can be cost-effective for small businesses with a low budget.

Blog posts are most effective when put into good use, like other types of content marketing. Instead of blogging about how your product can change lives, you should be writing articles related to your product or services. All that your readers want is to know what you know and how you are able to solve their problem, not what everyone else has already said. Getting your reader’s attention is more valuable today.

Blogging helps improve your search engine optimization and it is also a great way to establish a healthy relationship with your leads and current customers. The more valuable content you create the more your target audience will be to consider purchasing your brand when they are ready. Blogs are very effective in providing value through short-form content.

INFOGRAPHICS

These are vertical graphics that include charts, statistics, graphs, and other information which are generally long. Click here for some examples curated by Michael Schmitz, head of Content Lab at Publicis, Munich. If you create good infographic content it can be passed around social media and across a different website for years.

An infographic can be successful if the content is simple, impactful, and meaningful. The point is to gather a lot of complicated information from a study or survey and break it down into useful points. They can be used in written blogs or as a single content for both blogging and social media, just make sure you keep it simple and meaningful filled with strong points.

PODCASTS

A podcast gives you a high range of visibility in a completely different world. Good and high-quality podcasts have been extremely important for some digital marketers, universally they are far from what your contents need. If you can get the right equipment, they become simple to produce, and if shared through a podcast channel can have a massive reach to your audience.

To bring awareness to your brand from scratch to the top and also showcase your brand in a big way using a professionally created podcast. While running a podcast network, you can still add those podcasts to your business website and social media as extra content for your audience.

VIDEO

A well-crafted video can be time-consuming and also expensive to create, but it is hot and very popular among consumers. To remain relevant in the ever-growing world of digital marketing. It is important to find a way to grab your target’s audience attention and engage them quickly with good video content. Video content is on the rise as consumers nowadays view more of it. In fact, one-third of the online activities by consumers is spent viewing video content. This known fact makes video one of the best types of content marketing for reaching and engaging your audience no matter which business you are into.

For a small business, video is a great content marketing tool because it provides an appealing return on investment. It definitely helps when commanding a strong online presence for your brand awareness. A brand that uses video marketing content can expect to see an average increase of 157 percent in organic traffic from search engines by Brightcove. Video also helps to increase the amount of time spent on site by 105%. The more time your audience spends on your website, the greater the possibilities of making sales.

If you are willing to harness the power of video marketing you have to consider the type of topic and content that your audience will find valuable for them before you embark on planning your content. This depends on where your target audience is in the consumer’s journey. In the awareness stage, a short and interesting video helps you engage your consumer while in the decision stage, how-to videos and product demos are great for influencing decision making.

SOCIAL MEDIA

It is no longer a secret that social media helps small businesses to reach their target audience.

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram help businesses to reach out to a new audience and nurture the relationship with consumers. The content on your social media post goes a long way in how your company engages with new leads and existing customers.

Why your business needs to care about it –

It portrays your product or service with good reputations to your audience or prospective. buyers
Showcasing the problems your brand can solve
Relevant and Valuable content increases conversion rate – good content allows your audience to make a decisive action by buying your product or services
Increased search engine optimization ( SEO ).
Easy connection with your targeted audience.
Less expensive and so on.

01 01 2021

7 proven strategy to take your business online in 2021: A Step-by-step guide

Netwalkers marketing digital marketing, netwalkers ng 0

Getting your business successful online is not easy or really that hard. From analyzing your competitors to growing your online presence, Fortunately, in this step-by-step guide, We will be showing you how to take your business online in 2021. But firstly, let’s talk about the benefits.

What is the benefit of taking your business online in 2021

If you have a business and it is not listed online, this is the right time to get started. We will be showing the strategy to grow your business online. Your online store/website is where your customers will be spending a whole lot of their time reading, watching, researching, socializing, and buying. A website or online store can automate your daily activities from talking to clients, pricing, contact and shipping, and lots more.

Many businesses start with a simple presence on a Facebook business page or a payment gateway store — and there’s nothing wrong with that. It’s just important to realize that you don’t have total control over those platforms and you’ll likely be limited in terms of what you can do there.

As such, you might want to expand your digital presence to include several important elements.

Steps to take your business online

In this article, We will be showing you the 7 proven strategies to follow for your business success online when you’re starting a business online in 2021.

We have seen hundreds of people start and grow successful businesses by doing the following steps:

Find a low competition niche.
Write a business plan.
Get a fully functional website.
Use search engines to drive traffic to your site.
Create Valuable Content.
Connect with customers on social media.
Increase your income through back-end sales and upselling.

Step 1: Find a low Competition Niche.

Most people who are just starting make a huge mistake of getting a website first, and then relaxed and wait for the money to roll in, no it doesn’t work that way, you need to research your competitors and market your business next, if that sound too overwhelming, you can contact an experts like Netwalkers to help you out.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy, go for the following strategies:

Do keyword research to find keywords that a lot of people are searching, but don’t have a ton of competition with other sites.
Check out your potential competitors by visiting their websites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists — and do it better than the competition.
Visit online forums to see what questions people ask and what problems they’re trying to solve.

Define your “why.”

It is good to know why you are launching your business. But just launch your business because people are doing so, you can think and define your why you’re launching a business and the problem you’re trying to solve.

Clarify your target customers.

You need to clarify your target audience – do you have a passion for making people’s lives easier? Or enjoy creating art to bring color to their world? Identifying these answers helps clarify your mission and your target audience. Third, you want to define how you will provide this value to your customers and how to deliver that purpose in a way that they are willing to pay.

Step 2: Write a Business Plan.

Once you have your idea in place, you need to ask yourself a few important questions again: What is the purpose of your business? Who are you selling to? What are your end goals? How will you finance your startup costs? These questions can be answered in a well-written business plan.

A lot of mistakes are made by new businesses rushing into things without thinking about these features of the business. You need to find your target audience. Who is going to buy your product or service? If you can’t find proof that there’s a demand for your idea, then what would be the point of launching a business online?

Conduct market research.

This involves conducting surveys, holding focus groups, and researching SEO and public data.

Market research helps you understand your target customer – their needs, preferences, and behavior – as well as your industry and competitors.

The best small businesses have products or services that are differentiated from the competition. This has an important influence on your competitive aspect and allows you to send unique value to potential clients.

Step 3: Design and build your website.

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention — otherwise, they’re gone, never to be seen again. Some important tips to keep in mind:

Choose one or two plain fonts on a white background.
Make your navigation obvious and simple, and the same on every page.
Your website is your online storefront, so make it customer-friendly.
Include an opt-in offer so you can collect email addresses.
Make it easy to buy — no more than two clicks between potential customer and checkout.

If that sounds too technical or you need helping to get a website, contact Netwalkers, they’re very good at building a modern website.

Step 4: Use search engines to drive targeted buyers to your site.

Once you’ve got your website up and running, learn the leading organic traffic driving tactics to get more visitors to your brand-new website.

Step 5: Create Valuable Content.

So, what’s your story? Every business has one. And a compelling story drives an effective small business website, publish the following article on your blog page.

How did you get started?
What problem can you solve for your customers, as only you can?
What do you tell customers about your business?
How do you explain to friends how you make a living?

Think about your mission, your passion, and what makes you stand apart from the competition. Then start writing.

It could be as simple as this:

“I started baking with Mom when I was barely tall enough to reach the kitchen counter. She taught me everything she learned from her mother and grandmother and encouraged me to pursue my passion in college. I started my bakery right out of culinary school. Today, I might not end up covered in as much flour, but I still love baking as much as I did when I was a kid. I think you’ll taste that passion in my cookies.”

Be mobile-ready

A mobile-friendly website is optimized for a positive user experience on mobile. Whether you design your website or hire a designer to do it for you, make sure your business website looks and performs as well on mobile phones and tablets as it does on desktop computers.

Step 6: Connect with customers on social media.

Building a business presence on social networks like Facebook, Instagram and Twitter where your customers and prospects spend their time is sort of like setting up a stand at the world’s largest virtual business program.

How social media can help your small business

Why is social media so important for businesses today, and more importantly, how can you get in on that action?

Build a relationship. You can start by building followers on social media like Instagram and Twitter, you can connect with your customers and prospects and share content with large numbers of people. Social media makes it easy to grow your business faster by redirecting them to your website where they browse through your pricing page, testimonies page, FAQ page, contact page, about page, and lots more.

Build your brand. You can build your brand easily on social media by sharing valuable information about your business and showcase your personality.

Drive traffic to your website. Your brand-new website can take some time to get organic traffic, but with social media, you can make things faster by posting your blog post on social media and sharing your website link.

Make sales. Eventually, these activities — connections, brand building, driving traffic, establishing expertise — all lead to the same place: sales.

By getting social, you will continue to build credibility, raise brand awareness, and engage with current and potential customers.

Ready to get started? Click here.

Choose the right social media platform

Not all social media are worth spending time as a business owner. Some platforms like Pinterest, Instagram, and Twitter, specialize in visual content — perfect for product-centric businesses. Some networks allow you to share long-form content, live-stream video, stay on top of industry trends, and analyze your business.

Do some research. Where is your target audience hanging out? How about your competitors? What benefits can each network offer your business? take some time to Analyze that.

Take all that data, look at it in the meaning of the marketing goals you have established for your business, and define a social media strategy that works for your business.

Best practices for using social media for business

Once you’re all set up on your chosen networks, and listening to get a pulse on your customers and competitors, it’s time to start posting and sharing content. To get the most out of social media for your business, it helps to follow a few basic guidelines:

Make friends. Social media is about connecting with people. So, even if you are representing a business, be sure to let your human side shine through in your posts. Return favors (such as sharing and liking posts and pages).

Add value. Provide useful information in your posts, such as links to related articles and videos.

Show respect. Treat your followers with honor and respect.

Get it right. Be sure to check your facts, spelling, and grammar.

Encourage open dialogue. Craft posts that encourage followers to respond. Ask questions.

Be responsive. Acknowledge followers’ feedback and engage them in conversation.

Get visual. Post photos and videos to boost engagement.

Leverage promotions. Come up with special offers for social media followers.

Drive traffic to your website. Include your website address/URL (Uniform Resource Locator) in posts for followers who want to learn more about your business.

Step 7: Evaluate your efforts

Whatever the level of your business success, we believe in growth. As a result, our web designers are keen on creating platforms that help businesses reach higher. We are the Software Engineering and Digital Marketing expert in Lagos, Nigeria that will put your business success first.

What are we waiting for? Let’s get started.

12 31 2020

12 Common Mistakes to Avoid While Starting a Business in 2021

Netwalkers knowledge base, marketing digital marketing, netwalkersng 0

Learn what small business experts say are the 20 biggest mistakes that startups make.

Starting a business is not as easy as may sound. In this article, We will reveal the 12 common mistakes to avoid when starting a new business in 2021.

So how do you successfully launch and run your startup?

1. Make a business plan

A lot of business owners are starting a business without making a plan for the business, Just like the saying, He who fails to plan, plans to fail. A business should state out a business plan, even if it is just one page. It should include how much it costs to operate the business, how much they anticipate selling, who would buy their product, and why.

2. Get organized

Success is inevitable for a well-organized business/startup. Being organized is key. Running a small business is like playing a game. It’s normal to have dozens of things happening at once. So, I have a daily task list, things that I need to do. And I list them by their priority. It sounds simple, but it works and makes me far more productive.

3. Understand your target audience

One of the biggest mistakes you can make when starting a business is when you don’t know who you’re selling to and the right customers. It’s important to recognize that building a great product often doesn’t translate into a successful business. Many companies find themselves focusing on a market that’s simply too small to build a big business in.

4. Plan for success

Every entrepreneur dreams big dreams but sometimes things go wrong. To be successful, a new business needs to remain flexible in its processes and develop easy-to-understand adventure plans in case the idea isn’t as big of a hit as expected.

5. Don’t try to do everything yourself

Starting a business needs a lot of teamwork. A big mistake that entrepreneurs make is thinking they are all alone, and they try to operate independently without surrounding themselves with a team. Don’t try to run a new business by yourself. Find and onboard honest experienced advisors to discuss your business plans, strategy, challenges, and progress. Wisdom and power exist in the multiplicity of a team. Incentivize four to six people to join your company as advisors to receive continuous feedback so that some errors will happen.

6. Launch Now

You don’t have to wait until you have millions of naira before launching a business, it might be too late, start with what you have now, and where you are, with time everything will be in place. If you put in enough effort and motivation, the business will expand gradually. There are lots of mega-successful businesses, from General Electric to Netflix to Microsoft, that started in a downturn. Entrepreneurs are about innovation and resiliency and seizing opportunity by the reins.

7. Don’t hire the wrong people

Don’t just hire people because you need a team/staff. Different skill sets and backgrounds are needed for the different positions you’ll want to fill. When you get started, hire people who will contribute to the growth of your business. When you begin to grow, look at hiring those who are specialized for the roles that need a specialist. Don’t hire a generalist when you need someone specialized, and don’t hire a specialist when you could hire a generalist to do it.

8. Working with friends instead of business partners

For instance, Tom and Jerry are good friends, but they need to handle the business seriously. Jerry has a day’s work, so Tom needs to ask some hard questions: Is Jerry going to keep his day job? Does he expect an equal share of the business share? More on that below. To be successful, business partners cannot be afraid of hurt feelings.

9. Don’t partner with the wrong investors

A very important thing that entrepreneurs should know before starting a new business is that their investors are more than just financial backers. These individuals place their confidence in the business’s potential without having a proof of concept presented to them. Once your business has undergone its seed funding, then they’ll interact with investors who look at the business’s growth and sustainability.

10. Don’t undervalue your product or service

Know the worth of your product or service. Don’t price too low but Don’t price too high. A lot of businesses price their product or service too low just to gain market share. If you are good, price like it! Many entrepreneurs start with the best of intentions and give things away for free, or do free things for charity, community, or visibility. Be very careful and smart with this, because you don’t want to be known as a source of freebies. Pull the cash register first.

11. Starting a business without a registration

Business entity processes are different in most states, securing a business license or registration is required to operate a business, but this process is different from incorporating or organizing a company. Unless you register for limited liability corporation, or LCC, protection, the partners in the business can be held liable for anything bad that happens with relation to the business.

For instance, Tom and Jerry, two longtime friends, have been speaking about their love of cheese. To secure the right type of cheese and due to scheduling conflicts, Tom and Jerry decide to start buying cheese from the farmers and distributing it to grocery stores 💡.

This means that if someone bought food poisoning from the cheese Tom and Jerry sell, that sick person could sue for damages and come after Tom and Jerry’s assets, which they might think have nothing to do with their business. LLCs are, in almost all states, the most common form of registered entity due to their low cost and ease of operation.

12. Inadequate capitalization (Fund)

Starting a successful business needs a lot of capital, also known as “money,”. Capital is what partners, shareholders, or business members contribute in exchange for ownership in the business. Some businesses are capital intensive. Lack of money is the number one cause of business failure.

Bottom line

We are Netwalkers NG, a Lagos based web or app development and digital marketing agency. we provide intelligent business solutions to successfully take your business online profitably for less

What are we waiting for? Let’s get started.

08 06 2020

12 Social Media Mistakes Businesses Make

Netwalkers marketing digital marketing, netwalkers ng, social commerce 0

Running business can be so hectic, as a business owner or manager, you try to catch up with lot of things. We often hear the internet is the new haven, You don’t want to be left behind. Before you put up your next post, make sure you are not repeating these common social media mistakes.

Caring too much about existing page likes or follows

You cant take likes and follow to the bank. You need ways to reach new people every day. The more you reach new people, the more likely you are to meet hungry to buy the customers.

Not understanding how social media networks show your post to followers.

Facebook who owns Instagram, the regular Facebook feeds, messenger and Whatsapp will show content you post to only about 5.5% of your total followers ie if you have 1000 page likes or followers, each time you post, your post will reach about 55 out of your 1000 followers. You need ways to increase your reach.

Not professionally set up social media channel: A good set up social media channel should include, a profile picture, cover photo, page description, a call to action, and a consistent branded content. Your message and branding materials need to be consistent.
Not knowing why to create content:
When you create content on social media, you can:
• Tell your business story.
• Engage your audience.
• Connect with new customers.
Social media content has two primary elements: text and visuals.
The visual is your photo or video, and the text is the caption that tells the story behind that photo or video. A lot of business owners’ posts always call to buy. You need to create a relationship.
Stuck in finding new customers:

Your past customers are a huge asset to your business, especially in times like this when leads may be hard to come by. It’s more important than ever to maintain a strong relationship with your past and existing clients so they stay loyal to your business. According to the 80/20 rule; 20% of customers make up for 80% sales. Social media is so intuitive ever than before now to market to existing customers till you get a referral. It is smart enough to look for your customers when handed data like name, email, or phone number, yet many small businesses spend most of their marketing efforts on finding new customers instead of nurturing the ones they already have. It’s an ongoing struggle as you think about your business goals.

Making do with papers/hardcopy:

The modern business should only use hardcopy records as reference or backup. Imagine trying to figure out who bought from you a particular item last month. That will be tedious paperwork, it could have been a click away if you had automated.

Marketing is an Investment, Not expenses:

Most family shops and small businesses don’t set aside a marketing budget, so there’s not much money to go around for marketing. Here’s the thing, though: every company needs marketing. Whether you have a product, service, or idea, it requires support and encouragement to make its way into the world and its cost money. Not budgeting for marketing especially digital marketing is like stopping a watch to save time.

Not Understanding the Customers Journeys: The customer journey (sometimes called the buyer’s journey) refers to the experiences that people have before deciding to purchase a product or service. It can be roughly divided into three stages:

Awareness: When the customer first learns about a business or product.

Consideration: When the customer becomes interested in a business or product.

Conversion: When the customer decides to buy a product or service.
Every marketing journey needs a different approach. Your business needs to create that emotion first before trying to sell because people make a decision off of mention and back it up with logic
No goal, planning, and winning strategy: An effective digital marketing goal requires strategy, planning is essential for any online business to take advantage of its many marketing opportunities. Many businesses fail to get ahead of their competition simply because they don’t know how to adapt to the ever-changing world of digital media and what tactics to apply to their marketing campaigns.
Not having Social Media Content Calendar
A well-maintained social media content calendar keeps all your marketing efforts focused on the same goal. In doing so, you’re able to strategically implement a plan of action for your overall marketing strategy. It also allows you to analyze data across all social media platforms for a better reading of what IS working and what is NOT.
It also makes your life easier when creating posts by reducing the need to dig for content. You’ll be able to look across all your marketing efforts and make informed decisions about the timing of your social posts. With a solid organizational system in place, you won’t go into a full panic mode when deer hunting season is in full swing and you need to brainstorm a quality Facebook post to promote your brand for that crucial time.
Not Embracing remarketing:
Research has shown a potential customer has to see an advertisement several times before making a decision to purchase. Some say that the ad has to be viewed at least three times, and others propose that it must be as many as seven times.
However, nobody will tell you that a single exposure to a marketing message is effective. The point is repetition matters. Marketers refer to this mysterious magic number as the effective frequency—or the number of times an ad must be viewed before a decision is made.
Underutilizing word of mouth marketing: Business owners should learn to directly message followers about their product and services. People feel important when directly contacted rather. They should be willing to talk to real people, they will get direct feedback also. The business should not overly depend on post, status or stories to reach out

Did you enjoy this? Please like our page to get notified of a similar post or help your connection to grow their business by sharing

08 06 2020

Introducing – Netwalkers NG Social Commerce

Netwalkers company news, marketing digital marketing, social commerce 0

The Rise Of Social Commerce

Social media almost every day become sophisticated, coupled with the Corona Virus Pandemic, a lot more people are now glued to their phones than ever before. People learn, get entertained, do business, and connect with people on the internet now often. Lagos, the epicenter of the disease is now forced to operate in market days. Though the way we live life has changed a lot but basic human needs have really not changed. Human still needs food, clothing, shelter, communication, etc. People who really don’t fancy buying or receiving services online are gradually embracing it because it’s like an order of the day now. The big question, is your business discoverable on the Internet? If your answer is NO or still observing it, then you are leaving a lot of money on the table, We recommend you take a look at this http://netwalkers.com.ng/blog/6-reasons-why-you-need-to-take-your-business-online/, and maybe when you realize this, a lot of your competitors are far ahead of you. Buying products or services through social media commonly known as social commerce is of the increase. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned social commerce as the indisputable market breakout trend for e-commerce in the coming years. There is mounting pressure on businesses to re strategies their marketing plans across devices and applications.

A new generation of tools for social commerce

In an effort to respond to the effects of COVID 19 pandemic to small and medium scale businesses, We have introduced a solution your business can adapt quickly today. Its simple, affordable high return on investment and optimized to increase sales, drive business awareness, and connect to old customers or future customers till your business gets a purchase or at least referral.

Our Social Commerce Road Map

1. Planning & Strategy

We first analyze what your business is doing and what other competitors are doing. We try to find a trend in your industry because We understand every business is unique. We brainstorm and develop a go-to-market winning strategy.

2. Build Your Business Online

Your business gets a unique look online. In the noisy internet sphere, your business needs to have a unique look and feel. These include logo, font color, mantra, tone of language, register your business to transact business and receive payment online, etc.

3. Categorize your product or services

We understand your business might be selling different products or services, We help you group them so that it will be easier for customers to find what they are looking for and also help you discover high demand product or services.

4. Setup Up Your Shop Online

Your offline shop will now go online. Customers can see all of your products and service, read about them, make a purchase, make payment while you handle rest from your phone or laptop.

Product Links

Sell one product beautifully
Upload images, GIFs and videos
Customize URL
Collect shipping fees automatically
Collect delivery address and notes
Use your brand colors
Redirect customers after payment

Orders

Manage incoming orders on web and mobile
Push notifications for new orders
Update order fulfillment status
Process refunds to customers
Update shipping information
Search and filter orders
Inventory
Simple, powerful inventory management
Upload unlimited products
Filter by price and units sold
Archive old products
View sales summary

Payment Pages

Collect payments without creating a product
Collect one-time payments
Subscribe customers to a plan
Send a payment request
Send an invoice to a customer

5. Find Your Old Customer

6. Reach Out To New People

We help your business reach new people every day through beautifully designed and structured. The more you reach new people, the more likely you are to meet hungry to buy the customers.

7. Measure and Remarket

Your marketing journey is not complete until you have measured how well you have done and tweaked it till it optimum performs.

Want a Free Consultation? Fill form below

[contact-form-7 id=”206″ title=”Contact form 1″]

We are Netwalkers NG, Lagos based I.T agency. We help business with intelligent business solutions like web design/development and digital marketing

07 28 2020

6 reasons why you need to take your business online

Netwalkers marketing digital marketing 0

Digital Marketing is an incredible and very powerful way to grow a business and to increase sales especially these COVID 19 days.
It is no more an option, it’s a must-have for every business most especially small business owners. People are becoming more and more comfortable buying and receiving services online. If you are not very active online, here are what you are missing.

Reason why your business needs be online

The big players in your industry are actively online

There will always be dissatisfied customers or customers that want a personalized service. For example, Most popular e-commerce stores take up to 3 days to deliver an order after its placed, That’s a lot of time to wait for some customers, they want same-day delivery which you can do, if you are active online, you might pick up these sets of customers, even at a slightly increased price if your brands show some level of trust and seriousness online.

Make it Easier for Potential Customers Come to You

These days, if someone needs information about your company, they would mostly do a simple google search, that should bring up your business and provide them with the information they would need, contact you or tell how to reach you for more information

Showcase your product or service

Every day, your business should strive to appear in face of new people. At different times, different people want different things. The more your business is presented to new people every day, the more likely you are to find a hungry to buy customers for your product or service.
Online, you can make well descriptive information about every of your product or services to all visitors which you really can’t do offline

To build relations and a support tool

If your business is online, especially social media, customers or potential customers can interact with your business on a more personal term. It makes your business more human. Unsatisfied or customers with needs can seek and receive help from your business at any time anywhere.

Make it Easier to Market Your Brand

Websites and social media are some of the most powerful and cheapest medium to reach thousands of people these days. You can even see and measure their reactions so you know what next to post or even measure your marketing goals. Modern consumers see the business they cant find online as not serious. Taking your business makes your business reach more people in a disperse location. Satisfied customers can even share your business with their social networks. That’s a lot for business.

Build a client base

One of the sophisticated parts of social media and search engines is its remarketing capability. When implemented well, your business can follow people who have interacted with your brand website or social media until they make a purchase from you. Most times, when people see your adverts, they might not be ready, not trust you enough, or do not need what you are selling or offering at that moment. You need a way to always keep your brand in their mind until they trust you enough or decides to buy. A properly set up online presence will carter all through customers’ journeys until they buy from you.
A modern business should ensure they have an online presence. It’s a good investment every business should have. The benefits are endless.
If you enjoyed this, do give us a like, share, or comment on., what you don’t agree with. It goes a long way to keep us motivated to make a better kind of this content.