lagos

01 20 2021

WEBSITE VS WEB APP, WHICH DOES MY BUSINESS NEED?

Netwalkers knowledge base, marketing contentmarketing, digitalmarketing, lagos, netwalkersng, onlinemarketing 0

As a business owner, you might have heard of websites or web applications that you think are the same but in the real sense, they are not. When you want to establish a strong online presence for your business, you need to consider either creating a website or web application. As you might want to know they both have some similarities and sound alike.

These online tools can help your business stand out amongst your competitors but how to know which one to go for has become a major challenge.

A website or web application are both viewed via a web browser, they both use the internet, so to an ordinary person viewing both through a web browser might be thinking they are both the same but for a business looking to stage a strong presence online it is deeper than that.

In recent years, there is a major problem for businesses that want to gain a good reputation online to choose between a website or web application.

To ease you with this problem, we will explain the concepts so as to clear the air around the subject matters. As a business owner, you will also need to state out your business goals which will help you to make the right choice between a website or web application for your business.

WEBSITES

As you are reading this article, you are on a website. A website is a group of web pages that are navigable and they can present content such as images, text, video, and audio. Websites are built using HYPERTEXT MARKUP LANGUAGE ( HTML ), CASCADING STYLE SHEET ( CSS ), and other programming languages such as JavaScript, Python, etc. and they share a single domain name.

Websites can be developed and maintained by an individual, business, or organization. When you choose a web development service to build a website, presenting information about your business on different pages of the web which your visitors will see, filling of a contact form, is what you get.

Typical examples of websites include blogs, government sites, news sites, and educational sites, etc.

SITES TO SELL YOUR PRODUCT AND SERVICES IN NIGERIA

Netwalkers knowledge base, marketing digitalmarketing, lagos, netwalkersng, onlinebusiness, onlinemarketing 0

It is no longer news that we are in an era where buying and selling online is becoming the norm not only in Nigeria but globally, this is called E-COMMERCE. As a small business owner, it is high time you start considering having a strong online presence where you can sell and showcase your product or service to a much wider audience.

You might be considering launching your own e-commerce website, the question then becomes how will customers find you online? But as a small business owner looking to gain a reputable presence online, it is economical to use the platforms of some successful e-commerce giant in Nigeria, and when you gained enough audience for yourself online you can launch your website.

WHAT’S EMAIL SIGNATURE AND WHY BUSINESS NEEDS IT

Netwalkers knowledge base contentmarketing, copywriting, digitalmarketing, lagos, netwalkersng 0

Ending your emails with a signature is a great way to establish your brand in communication. A professional email signature is a fast tool for marketing your company or yourself.

In this article, you’ll find tips for why your business needs one, benefits of the email signature, types of a business email, free business email signatures vs paid, requirements for getting business email signatures, HTML signatures vs static business email signatures, email clients, etc.

First, let us understand the meaning of an email signature.

What is an Email Signature?

An email signature or email footer is a part of a brand image, social media links, company slogan, your name, and position held. It is often called an email footer. It provides a great way to establish your brand in communication to the recipient. An email signature can be a combination of words embedded in the conclusion of an email. It could be inserted at the click of a button. You can think of it as your business card in the online world which presents all your business information including name, contact number, and address to the recipients.

This makes email signature as an organization business card and clears you of the need to share contact numbers and website links to anyone which you send an email.

To learn more about Email Signature click here

https://www.doteasy.com/domain-email-and-website-hosting-articles/what-is-an-email-signature

Why do my businesses need an email signature?

Successful companies no longer think of email signatures as a low-level tool, it plays the row of your business card whenever you send an email. Email signature/footer can also attract opportunities and build a relationship with new prospects. This article further explains why it is important for companies to have a professional email signature in their email marketing.

An email signature establishes your brand in communication: Well-established businesses need techniques and strategies to gain the attention of clients. They need marketing campaigns and often leverage email platforms as a way to communicate with their customers. Powerful branding of products and services requires businesses to embed email signatures/email footers footer in their email campaign. It professionally presents their brand’s message.
Email Signature Provides quick links to important info about a company: Email signatures can also provide an important link to the recipients. It makes it easy for recipients to get the information that might be interested in them quickly. You can make your email signature professional by adding your company contact number, email, address, links to the company’s social networks, and YouTube channels.

What Are The Benefits Of Email Signature?

Email remains the most effective way for business communication. Though channels like social networks like slack continue to crop up, email still rules. Email signatures offer a clean and powerful way to break through the inbox jumble to promote and protect your brand. Here are three benefits of using email signatures to speed up your company success:

Represent a Digital Business Card: Businesses usually need a physical business card for numerous reasons. They come in handy when introducing an individual or a group of people to the company they work in. An email signature also does the same, it is an excellent equivalent to a business card in the digital world. It is a great way to represent your company and connect with customers to convey information about your business.
Business Promotions and campaign: Every business dreams big. To make your business come true, you will need a strategy that works. As marketers, we have to make sure everyone knows about our Next Big Thing or Business Dreams. A well-designed email signature is a perfect place to promote your latest campaign or promotion – and drive credibility for your brand. Email signatures offer a convenient, fast, efficient way to inform customers and partners about new promotions, discounts, marketing campaigns, or changes to your business.
Maximize sales, and customer service: Professional and well-designed email signatures can make it easy for recipients to get in touch. Making sure your business information in the email signature is accurate and consistent across departments, teams, or even geographies can maximize your sales customer service, and establish your brand.

Free Email Signatures vs Premium Email Signature

Before you start to create your email signature, it is best to know the difference between free and premium email signatures and why you may want to try premium service.

You can’t get a unique and professional email signature design for free. If you’re using an online tool, there are a lot of features available in premium email signatures that you barely find in free tools, so if you’re looking for a professional and unique design email signature, I will recommend you try premium email tools.

So, why would you use a premium footer signature template instead of free ones, anyway? Plenty of reasons. Using templates is a real time-saver, especially when there are so many details to include in your signature.

Plus: you will also get a great design without the headache of creating it yourself. A professional template is also easy to customize so you get a unique look for your email signature design.

Requirements for Getting a Business Email Signatures

There are some essential things you need to have in place for a professional email signature.

Your name and company name. Your name tells the recipient who sent the email. If you’re representing a company, you should also include your name and title at the company.
Business Contact information. Your business contact information should also include your business website and at least one phone number. It’s okay to include your email address although many experts say it’s unnecessary.
Business Social links. It’s important and becoming increasingly to include social media contact information in your email signature. Choose your most professional social media accounts to link to. LinkedIn, Twitter, and Instagram are good examples. Avoid linking to frivolous or irrelevant social accounts.
Logo. If you own your business or work for a company, you may wish to include your logo in your email signature.
Photo (optional). Adding a photo to an email signature can help the recipient put your face to your name.
Responsive design. Before getting your email signature, you need to make sure your design is responsive. The usage of smartphones and other mobile devices has increased. Chances are your email recipient will open your email on a mobile device. A responsive design adjusts for mobile readers.

Don’t make your email signature too long or include an overwhelming amount of information. The best email signatures are short. Studies have shown that recipients tend to ignore email signatures with too much information. For example, one or two phone numbers is usually enough.

Also, be careful about adding irrelevant information such as long quotes or controversial sayings. These often add nothing of value to your email signature. At the worst, a quote could offend or annoy your reader—causing you to lose business.

HTML Signatures vs Static Business Email Signatures

The difference between HTML and statics signature is HTML (HyperText Markup Language) signature is a piece of text that is appearing on the bottom of your online message. It is different from the simple and common, plain text by an ability to display images in different sizes, colors, and shapes, add tracking links, lines or dots other design elements.

BUSINESS EMAIL ADDRESS

These are email addresses that consist of your business domain name instead of the generic email address everyone can create for themselves using platforms like Gmail, Yahoo, etc. for example damilola_animashaun@netwalkers.com.ng

New businesses make use of this common email account without a domain name which is very unprofessional. For example, johnsmith@gmail.com or johnsmith@yahoo.com. For the fact that virtually anyone can create these common email accounts, it becomes very hard for customers and other businesses to trust such email addresses as real or legitimate business email accounts. As a business owner looking to establish a strong connection with your customers via email marketing, it is of great importance to consider using a professional business email address that consists of your domain name.

Here are some reasons for you to obtain a professional email address for your business

It makes your business more professional
Easy to remember
Allows your business to gain customers trust with a strong connection
Promotes your brand when you send emails to customers with domain email addresses.

For you to get a professional business email, you must first acquire a domain name and a website then you will need email clients to handle your business mails.

A lot of web hosting platforms offer free business email addresses using your domain name with limited or unlimited email accounts to be created depending on the package you paid for.

Sometimes using these free business email addresses is not always the best because your mail may or may not deliver straight into the inbox of your recipient which goes to the spam box allowing your business to lose credibility but going for the premium or paid business email address is a sure bet for success. Examples of email clients that offer premium or paid plans are Google Suite, Open exchange, Email signatures can be configured on Right Inbox, Mozilla Thunderbird, Microsoft Outlook, etc.

Conclusion

Are you struggling to build a professional email and signature design or you think your signature needs improvement? A professional email signature design is often more difficult to get right than people think, taking a great deal of time and effort. It has to look visually appealing in different email clients and on mobile devices, includes concise contact details, complies with disclaimer law, and be consistent across an entire organization. No wonder so many struggles when it comes to creating the perfect email signature.

Whether you want something simple or want to include lots of information, you have NetwalkersNG at your side to help out, get in touch with them now.

Netwalkers NG, we are Ikorodu – Lagos based professional web, app developer, and digital marketing agency. You get a free HTML email signature when you create your website with us.

01 08 2021

THINGS TO CONSIDER BEFORE GETTING A WEBSITE

Netwalkers knowledge base, marketing digitalmarketing, domain, lagos, netwalkersng, webdesign 0

Getting a website becomes very easy as the day goes by. As easy as it becomes, your website might or will not function properly if you don’t have an idea about your business or what the site requires.

In this modern-day of advanced digital marketing, your business needs a strong online presence to scale through to the top, getting it right can make a huge difference. There are necessary things or factors to consider before starting a website by yourself or from any website design company. These factors will take you a long way if strictly adhered to them.

They make a website very easy to navigate, user friendly, and effective, hence make a huge difference in the overall user experience.

Today, I’ll walk you through the necessary things you need to consider before getting a website to avoid problems in the nearest future.

KNOW YOUR AIM

Get a good reason why you want to get a website i.e. what your website is all about, for example, is it just to create business awareness? is it to sell your products or services online? or to show your creative work?. Having a clear focus helps you as well as your prospective users/visitors.

BACKGROUND RESEARCH

Take a tour around the net, check out another site that deals with your kind of brand. Identify the eye-catching ones and take notes on what makes their site so special that works for them.

IDENTIFY YOUR MARKET

Having a target market makes you consider using a very good theme, design, content, security, and search engine optimization for your website.

GOOD DOMAIN NAME

Choose a domain name that incorporates the kind of brand you are into. Should be short, easy to remember for your visitors, and also reflect the nature of the site.

CHOOSE A RELIABLE WEB HOSTING PLATFORM

There is a lot of free websites creating a platform such as bloggers.com which are no longer valid for professional website services. If you are creating a website for your business you should consider a reliable web hosting platform such as GoDaddy, HostGator, Bluehost to mention a few.

DESIGN AND LAYOUT

Having done good research on other sites with a similar brand you should already have an insight into how your design should look like. Try creating a sketch to see your ideas on a page or choose a good design and layout plugin when using WordPress in developing your site.

GET RELIABLE CONTENT ON YOUR PAGES

To get your visitors excited about your work and keep them visiting over and over again you need good and reliable content on your pages. Don’t be bothered about the number of pages to be created. Just keep your content relevant and concise to hold your visitor’s attention.

SEARCH ENGINE OPTIMIZATION ( SEO )

This plays a big role in driving traffic ( visitors ) to your site by tagging keywords or search terms that your visitors may likely type into google. You need to provide the search engine with a detailed explanation of what those visitors would find when they visit. Google Adwords is a great tool for searching keywords in your business area.

ANALYTICS

It is a great tool that lets you know what is working well and what is not and also things that can be changed. It shows things like what your visitors do when they visit, where most visitors are coming from and how long they are spending on the site which allows you to know the marketing strategy that works for you.

SECURITY

Considering the increasing numbers of spammers every day around the world you should protect your site before launching it and make sure you scan every day. When getting a business website, you need to secure the connection and use an SSL service. Various hosting companies offer this service.

BANDWIDTH

When getting a website for your business one of the factors to be considered is called bandwidth: which is the amount of data your website can transfer to its visitors in a given amount of time. High bandwidth will deliver content to your visitors during peak traffic times and allow your website to have more dynamic features and content that can be more exciting or appealing to your end-users. High bandwidth is directly proportional to high visitors.

CONTENT MANAGEMENT SYSTEM

You should consider a content management system that is computer software for creating and modifying digital content. One of the key functions of CMS is WEB CONTENT MANAGEMENT ( WCM ). WCM is the creating of websites that include text, and embed graphics, photos, audio, video, maps, and program code that display content and interact with the user. They contain unique designs, not expensive, and keeping your site up to date examples are WordPress, Drupal, Joomla, MODX, and others.

At NETWALKERS NG, We provide intelligent business solutions for SMEs, we offer this website creation with hosting, domain name, and a strong security connection with the above factors for your website for a flexible amount.

ONLINE BUSINESS IDEAS YOU CAN START QUICKLY IN 2021

Netwalkers knowledge base, marketing digitalmarketing, lagos, netwalkersng, onlinebusiness, webdesign 0

Out of every situation in life, there must surely be a solution for it, that was one of the great lessons COVID-19 PANDEMIC taught us in the year 2020. Fast forward to 2021, what if the situation becomes severe? The stay-at-home and social distancing rules become more strict? Although we don’t wish for that. The question is what will you do, how would you cope with your life when at home, going online to do business becomes the norm for you.

WHAT IS ONLINE BUSINESS

Online business is a business that conducts all its activities and generates revenue over the internet. Engaging in online business includes buying and selling products online or rendering services online.

Having a website is paramount to your online business because it allows easy interaction between your customer and the business. To learn more about websites read this article http://netwalkers.com.ng/cms-or-custom-website-which-to-go-for/

It consists of some tools that bring about an increase in revenue such tools are content marketing, search engine optimization, social media marketing, paid ads, etc.

Learn more on content marketing

http://netwalkers.com.ng/content-marketing-and-why-your-business-needs-care-about-it/

The internet created a good platform for business to thrive on, it has created a leveled playing field for everyone. Practically speaking, anyone can start an online business today and start making money with a computer and no technical experience is needed. There are plenty of tools today that you can use to set up an online business which makes the technical aspect a lot easier than it was some years back.

You can set your schedule, work at your own pace, depending on how fast you want to grow your business, and also live anywhere you want as long as you can lay hands on the necessary tools needed for the online business.

The most interesting part of it is that you don”t need a lot of capital to start up an online business. You can even start with no money at all because there are a lot of platforms that provide free services to facilitates the possibilities. For example, setting up a free blog or website using WordPress or you make use of a third-party site like AMAZON or eBay to sell goods with no inventory costs using their selling platform in exchange for giving some percentage on your sales,

There is a lot of online business you can start from the comfort of your home in 2021, so sit back and relax as we share some of these great online business ideas with you.

1. DROPSHIPPING/E-COMMERCE BUSINESS

Dropshipping is one of the best online businesses you can from the very comfort of your home.

Dropshipping is a business model and a fulfilling process that allows you as the seller to have no product of yours but can buy directly from a supplier or manufacturer and ship to your customers. All you need to do as the seller is to display the products in-store, then a buyer comes to purchase a product the seller source from a supplier and shipped directly to the buyer. The idea is to do good market research and identify the product in high demand or you offer varieties of different products such as fashion, beauty, home, and a lot more since you don’t buy the item yourself.

2. PRINT ON DEMAND

Just like dropshipping, print on demand is also an easy way to start up an online business most especially for online clothing retailers. The print-on-demand service provider allows you to customize white-label products such as bags, mugs, t-shirt, etc. by putting your design on it and sell them to the buyers. What you do is display the mockup design and products in your store. Once there is a purchase order from a buyer, print on demand service will do the printing and shipping to the buyer. It will be interesting to know that you don’t have to pay for the products until you sell them just like dropshipping.

3 ONLINE COURSES AND COACHING

Due to the recent outbreak of COVID-19, the demand for online courses or coaching is becoming the norm in our society. Schools and learning institutes are tapping into this opportunity created by the pandemic. As a person looking to start up an online business, selling courses online is a great opportunity. It has become easy to share knowledge or expertise via online platforms, all you have to do is find a good subject matter you are knowledgeable about and teach a course regardless of your location. Build a community to help while you build your online coaching business and get a substantial income.

There are several online platforms to help you get started quickly, you can register on such platforms and start coaching right about now. These platforms include Udemy, Thinkific, Teachable.

4. PHOTOGRAPHY

Selling photos online is a common thing among photographers, which is a good online business to start as a photographer. You can sell photos online via the following stock site iStock, Getty Images, Shutterstock, and so on or wherever the demand for your kind of photos exists.

If photography is a part-time or full-time job for you selling photos on those platforms is a good online business you can start and earn meaningful income if you put in the required time.

5. GRAPHIC DESIGN

With the increase in digital marketing, digital marketing agencies and other companies are on the hunt for a skilled graphic designer to help create good graphic content and brand image respectively. From designing marketing content like posters, banners, logos, and social media posts to designing landing pages and websites. You can start your online business as a graphic designer by joining a freelancing platform such as Fiverr, Upwork, FlexJobs, etc.

6 SOCIAL MEDIA CONSULTANT

As you know that social media platforms like Facebook, Twitter, Instagram, etc. are now part of our daily activities, you can become a social media consultant for small businesses which is a good online business to start in 2021. A large enterprise may hire an agency or an in-house staff to manage their social media account but small businesses may have to handle their social media marketing. But because there is an increase in responsibilities, business owners are too busy to handle their social media account.

As a social media consultant, you can help small businesses to determine the best approach for implementing schedules and posting relevant content for their target audience by so doing you will grow their business alongside yours.

7. DOMAIN FLIPPING

Buying and selling a domain name is a good online business to start because it requires little time or investment. You can buy a domain at a low price and then sell it to make a profit but it is important to do your research first on Afternic.com, Sedo.co.uk, or other domain auction websites in order to get a good idea of what’s popular in terms of domain names.

With the little idea, we have given you we hope you find your best fit for your online business. We also wish you all the best in 2021 as you take a giant step in starting the online business of your choice.

Remember to always wash your hand, sanitize your hand with an alcohol-based sanitizer, and keep social distancing.

COVID-19 IS REAL!!!

We are Netwalkers, Ikorodu – Lagos based web, app, and digital marketing agency.

CONTACT US TODAY FOR FREE CONSULTATION ON HOW TO START YOUR ONLINE BUSINESS.

http://netwalkers.com.ng/contact_us/

01 07 2021

CMS or Custom Website, Which To Go For

Netwalkers knowledge base agency, digital marketing, lagos, netwalkersng 0

There comes a time you decide to establish a strong online reputation in the digital online world, getting a website comes next. Creating a new website takes a well detailed planning and decision making. One of the decisions to be made is to decide whether to use a custom-based website or a content management system website. A lot of companies today make use of the CMS website as it allows them to create a website without the need to hire a web developer or write any code. Could that be the best decision? In this article, we give you a detailed comparison between a CMS website and a custom-based website.

WHAT IS CONTENT MANAGEMENT SYSTEM

In its basic form, CMS is just a click and drop building platform for websites, just like the normal graphic design software like CorelDraw, Photoshop, etc. It offers an interface that does not require any coding skills or other technical knowledge. Content creators and managers can deploy changes to the site without the help of a well-skilled developer. Examples are WordPress, Wix, Joomla, Prestashop, etc.

The following are the common features of CMS:

Creating content – it allows user to create, edit, and format content with ease
Storing of content – it stores content in one piece neat, and concisely with a consistent fashion.
Workflow – create a work-free station with the ease of carrying out various responsibilities by the authors, editors, and admin.
Publishing – Organizing and publishing content live.

Other features and capabilities of good content management include:

What you see is what you get editor ( WYS/WYG )
Search Engine Optimization ( SEO ) Friendly
Mobile optimizing and response design
Multi-User management
Browser compatibility
E-commerce functions – i.e., catalog, shopping cart, secured payment system
Community management – i.e., commenting, profile
Library of website themes
Tools for tagging content and creating classification
Analytics tools
Application Programming Interface and a lot more

NETWALKERS NG will create the best website for your brand with a suitable CONTENT MANAGEMENT SYSTEM.

http://netwalkers.com.ng/

ADVANTAGE OF A CONTENT MANAGEMENT SYSTEM

There are 2 major advantage or benefits of a CMS based website:

It creates room for teamwork where multiple users can log on and contribute, format, or edit content to be published. CMS can be assessed from anywhere by any user because of the browser-based interface.
Allows people with little or no technical knowledge of programming to easily create their web content. A user can edit text or upload an image without knowing HTML or CSS which is made possible by the WYS/WYG editors on every CMS platform.

CHOOSING A GOOD CMS

There is almost no limit to the factors that an organization needs to consider before investing in CMS. An organization needs to evaluate its information management practice and the business goal with respect to the publishing of content.

Making a list of the business problems you are trying to solve as well as any specific requirements you may have will make you choose the right content management system for your website – the one that supports your business requirements.

They come in all forms, shapes, and sizes, each with its own basic functionality such as an easy-to-use editor interface and intelligent search capabilities. Some are used for blogging, others may be designed for eCommerce with features for pricing and accounting functionality, these specifics will vary based on your company’s needs and resources.

Having known what CMS platform is all about and things to consider before choosing a good CMS for your business, we are NETWALKERS NG an intelligent business solutions provider for small businesses in Nigeria, situated at 274 Lagos Rd, Ogolonto – Ikorodu, Lagos State.

http://netwalkers.com.ng/when-to-hire-a-freelancer-vs-a-professional-agency/

What is a custom website?

Custom website are hand coded website using programming language such as JavaScript, Python, Nodejs, PHP, etc.

CUSTOM-BUILT SITES VALUES

UNIQUENESS

Your brand becomes stronger when built to fit its own unique purpose rather than buying a ready-made template. This is the most important value of a custom website because it is built specifically to support your brand in a consistent way. The more customized your website is the more professional you appear to your audience, to read more on this click https://goodmancreatives.com/custom-websites-vs-diy-builders/.

UNLIMITED DESIGN AND FUNCTIONALITY

There is no limit to graphic design and functionality when you use a custom-built website. Whatever you think of, a custom site can be programmed to perform your needs.

FLEXIBILITY AND GROWTH

Getting a website that is flexible and grows alongside the growth of your business is a key advantage in establishing a strong presence online, click here to learn more about taking your business online. You might want to make a significant change not only to the design but also to the functionality of your site, having built a digital presence with a system that allows a larger flow of traffic and flexible so that it is easy to make changes to the functionality of the existing platform is a vital asset for any business looking to expand in the digital world.

UPDATE AND SECURITY

A custom site is pretty easy to update, your developer will be able to fix any problem that occurs in the nearest future by changing the coding of the site. With a content management system, you wait for updates to happen and when that happens, some of those updates can mess up your content or layout which will put a big hole to your site security as well. Website security has become a more challenging issue for search engines and customers as well. Using a CMS platform opens your website to vulnerabilities that affect all other websites using these platforms, this means that any vulnerabilities found on any website can be used to penetrate all other websites using the same version of the platform.

With a custom-based website, your developer can make updates for you and secure you from potential hackers. More article on WEBSITE SECURITY coming soon.

SEARCH ENGINE OPTIMIZATION ( SEO ) FRIENDLY

Web developers who build the site from scratch have the technical know-how to optimize your site for search engines. This is very vital for your digital presence, especially when targeting a special region/area and or product/services. A web developer can add a customized code that allows better keyword penetration and features to the site which will make your website SEO friendly for your brand awareness.

SPEED

Custom build site allows you to avoid unnecessary functionality and bloatware. This bloatware, can not increase the complexity of a user but will affect the technical structure of a site which affects the time for a website to load. Building each function for your site allows you to optimize not only the functionality but also the design of these functions which avoid unnecessary functionality and further increase the speed.

BROWSER COMPATIBILITY

A lot of business starters do not pay attention to this value. In a real sense, compatibility can make or break your site across all platforms. According to research google has about 90% of the entire https://gs.statcounter.com/search-engine-market-share

and most people use google chrome these days. A custom website ensures that your design is consistent across all browsers

TIME-SAVING

If your business requires more of your time.it is of great importance to get a custom build website. Hiring a web design agency to build a custom site saves you a lot of time and energy since you won’t be able to modify your site all by yourself. This allows you to have more time to grow your business and focus on other parts.

CMS OR CUSTOM WEBSITE

As a business owner with the aim of just showing your brand online, a CMS website is the best option but going beyond displaying your brand, you might want to run a web application then you should consider using a custom website.

Here are few tips to consider in making the right choice of website for your brand.

YOUR BUDGET

Depending on how much money you can afford on a website design, you can give what you have. Custom build website is more expensive than a content management system website. CMS is often cheap and sometimes free to download on the internet.

TIME FRAME

If you are time conscious or you do have a specific date to launch your website? If so a CMS website is the fastest one you can get but if you do have plenty of time at your disposal then you go for a custom-based website to suit your brand.

TIME INVESTMENT

You should consider the amount of time you can invest when choosing the type of website you want. CMS based website will require more of your time than a custom-based website.

RESPONSIVENESS

When making your choice you should consider responsiveness across all devices. Whether you go for a CMS website or a custom-based one, have a website that is mobile-friendly because a lot of people nowadays surf the net with their mobile devices, you also need to optimize your site for mobile use.

NEED HELP ON YOUR WEBSITE?

NETWALKERS NG intelligent business solutions offer both a content management system website and custom-based websites services for your business needs. If you are finding it difficult to decide, message us today, we offer free consultation and we will be glad to assist you.

NETWALKERS NG is a professional web/software development and digital marketing agency located at 274, Lagos Rd, Ogolonto-Ikorodu, Lagos State, Nigeria.

We specialize in the following,

Web Design and Development
Social Media Marketing
SEO
Software Development
Branding
Online Reputation Management
Digital Marketing
Training and Support.

CONTACT US TODAY FOR MORE INFO!!!

http://netwalkers.com.ng/contact_us/

[BLOG POST] content marketing - why your business needs to care about it

01 07 2021

CONTENT MARKETING AND WHY YOUR BUSINESS NEEDS CARE ABOUT IT

Netwalkers knowledge base digital marketing, ikorodu, lagos, netwalkersng, webdesign 0

Making a real-life practical to what content marketing entails for example a tin of milk. The tin is the container ( marketing ) that contains the content milk that is your product or services. So to establish your tin of milk you need to create valuable content and share across the various platform to attract and engage your targeted audience which leads to the meaning which says;

Content marketing is a type of marketing strategy which involves the process of creating valuable, relevant, and consistent online materials about your product or services and distributing or sharing across various platforms to gain, attract and engage your targeted audience with the aim of driving profitable customer action.

Simply creating content is not just enough you have to go the extra mile to create content that will help gain the trust of your target audience. In digital marketing, content marketing is used in order to:

To attract and generate leads
Increase the customer base
Increase brand awareness and credibility
Engage the community of users online
Increase online sales.

Good content marketing will attract prospects and transform them into customers by creating and sharing meaningful free content for your brand. It helps businesses to create long-lasting brand loyalty, provides the essential information to customers, and creates the willingness to purchase products from your business in the nearest future. Content marketing does not involve direct sales. Instead, it builds a strong and healthy relationship with your audience.

The keyword in the definition is “valuable” it changes the overall definition from one that could be used to describe any form of advertisement or marketing. You can tell if a piece of content can be used as part of a content marketing campaign if the audience seeks it out if the audience wants to consume it rather than discarding it.

NETWALKERS NG, a Ikorodu Lagos based digital marketing agency can provide you with meaningful contents to attract new leads and engage your existing customers.

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TYPES OF CONTENT MARKETING

There are far too many types of content marketing alongside content too. Our aim is to go give you an introduction to what content marketing is all about. We are given you the most common categories you are likely to encounter.

These include:

Blog Post
Infographics
Podcasts
Video
Social Media

BLOG POST

According to The State Content of Marketing Report 2019: Global Report, blog posts still account for the majority of content marketing out there. Businesses that use blogs receive 97 percent more links to their website. This is why it is useful since blogging can be cost-effective for small businesses with a low budget.

Blog posts are most effective when put into good use, like other types of content marketing. Instead of blogging about how your product can change lives, you should be writing articles related to your product or services. All that your readers want is to know what you know and how you are able to solve their problem, not what everyone else has already said. Getting your reader’s attention is more valuable today.

Blogging helps improve your search engine optimization and it is also a great way to establish a healthy relationship with your leads and current customers. The more valuable content you create the more your target audience will be to consider purchasing your brand when they are ready. Blogs are very effective in providing value through short-form content.

INFOGRAPHICS

These are vertical graphics that include charts, statistics, graphs, and other information which are generally long. Click here for some examples curated by Michael Schmitz, head of Content Lab at Publicis, Munich. If you create good infographic content it can be passed around social media and across a different website for years.

An infographic can be successful if the content is simple, impactful, and meaningful. The point is to gather a lot of complicated information from a study or survey and break it down into useful points. They can be used in written blogs or as a single content for both blogging and social media, just make sure you keep it simple and meaningful filled with strong points.

PODCASTS

A podcast gives you a high range of visibility in a completely different world. Good and high-quality podcasts have been extremely important for some digital marketers, universally they are far from what your contents need. If you can get the right equipment, they become simple to produce, and if shared through a podcast channel can have a massive reach to your audience.

To bring awareness to your brand from scratch to the top and also showcase your brand in a big way using a professionally created podcast. While running a podcast network, you can still add those podcasts to your business website and social media as extra content for your audience.

VIDEO

A well-crafted video can be time-consuming and also expensive to create, but it is hot and very popular among consumers. To remain relevant in the ever-growing world of digital marketing. It is important to find a way to grab your target’s audience attention and engage them quickly with good video content. Video content is on the rise as consumers nowadays view more of it. In fact, one-third of the online activities by consumers is spent viewing video content. This known fact makes video one of the best types of content marketing for reaching and engaging your audience no matter which business you are into.

For a small business, video is a great content marketing tool because it provides an appealing return on investment. It definitely helps when commanding a strong online presence for your brand awareness. A brand that uses video marketing content can expect to see an average increase of 157 percent in organic traffic from search engines by Brightcove. Video also helps to increase the amount of time spent on site by 105%. The more time your audience spends on your website, the greater the possibilities of making sales.

If you are willing to harness the power of video marketing you have to consider the type of topic and content that your audience will find valuable for them before you embark on planning your content. This depends on where your target audience is in the consumer’s journey. In the awareness stage, a short and interesting video helps you engage your consumer while in the decision stage, how-to videos and product demos are great for influencing decision making.

SOCIAL MEDIA

It is no longer a secret that social media helps small businesses to reach their target audience.

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram help businesses to reach out to a new audience and nurture the relationship with consumers. The content on your social media post goes a long way in how your company engages with new leads and existing customers.

Why your business needs to care about it –

It portrays your product or service with good reputations to your audience or prospective. buyers
Showcasing the problems your brand can solve
Relevant and Valuable content increases conversion rate – good content allows your audience to make a decisive action by buying your product or services
Increased search engine optimization ( SEO ).
Easy connection with your targeted audience.
Less expensive and so on.

09 03 2020

Digital Marketer Manager Job

Odinaka Franklin careers jobs, lagos, nigeria 0

P.S: Application link on the last paragraph.

About Netwalkers NG

Mission

We help small and medium scale businesses in Nigeria with intelligent solutions to scale their businesses or automate work processes. We provide insights and resources to help drive the business forward and faster. We do these through custom, functional websites, and computer applications, marketing campaigns focused on converting your users into customers.

Vision

We intend to include more innovative and modern ways to drive business success like computer and voice networking, renewable energy like solar, commercial electrification, access control, business database administration, staff training, and outsourcing.

Legal

Netwalkers NG is legally registered to carry business operations in Nigeria. It is registered with the Corporate Affairs Commission of Nigeria with business number 2727273. It is also a registered taxpayer with the Federal Inland Revenue Service.

At Netwalkers NG, we want to help businesses sell more online and automate their work processes. Learn More About Us

Digital Marketing Manager Job Description:

We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

A minimum of 1-year experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
A solid understanding of HTML, CSS, and JavaScript is a plus.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Good graphic design skills is a plus.
Up-to-date on the latest trends and technologies in digital marketing.
Ability to meet client and outspoken

Apply here: https://forms.gle/5cBc8fJVZeLY64sy9

WEBSITE	WEB APPLICATION
It consists of static content, which is visible and accessible to all visitors.	Ability to interact with the end-users.
Strictly for the reading of the page content, it does not give room for manipulation.	A web app allows both reading and manipulating of its page content.
Very simple functionality.	High functionality, which makes it complex.
Does not need to be compiled in advance before deployment.	Must be compiled in advance before deployment.
Authentication is not necessary for informational websites.	It requires authentication because it offers more options than a website.
It is a complete package, which you access via a browser.	It is part of the website.
Allows web-based push notification	Sending of messages directly to users